Category: Latest China marketing news
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China Shopping Festivals are dead- long live China Shopping Festivals
Greetings and felicitations for this, our last post for 2023.To honour the end of the year we are going out, not perhaps with a bang, but with a good dash of presumptuousness. We have, over the years dissected, analysed and offered guidance on China’s hideous and often obscenely over hyped massive shopping festivals. From 6/ 18…
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October 29th 2003 – Cheers!
Nope, it isn’t a mis type or error in the headline.On that day, 20 years ago we officially launched a brand new company; BTI-Wordperfect. Not strictly a marketing company, or digital (too early for that) we began by offering English correction and sales / marketing guidance to Chinese brands who were anticipating crowds of rich…
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Perfect Diary in China
You would be forgiven if, from reading the title you thought this post was about writing, memories reminiscences or other pen and paper products. Forgiven- but wrong. In truth Perfect Diary in China is a beauty product. Not just any beauty product in China- a C Beauty product- or made in China.
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Content Marketing for Success in China
This article is based on a question from a woman a few years back regarding her WordPress website site. Of course, it applies to any website, not just WordPress. There are many excellent articles on the web with more indepth detail- you might find value in reading them also
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Forget China’s car wars- supermarkets are the new front
Hello, back a May of this year, 2023, we noted that some of China’s bigger supermarket chains were feeling a down turn in traffic since the Covid restrictions were fully lifted in China. We also commented in the article below that from our view, as consumers, we didn’t find this surprising. With reference to Carrefour…
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Evolution of China E-com Apps
In the beginning there was retail. We went to a store, chose an item, paid with money, carried it home. Bigger items, brown goods, white goods, appliances were, for a few dollars more, delivered to our home. Several days later. Mean time we listened to “top of the pops” on a tiny red transistor radio…
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Economy China -2023
Greetings and welcome back. These past few days temperatures have dropped back to early 30’s, a much welcomed change from th constant 40* days not long past. We really hope the sting has gone out of summer wherever you are too. As a marketing brand, we try not to talk too much about finance or…
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About Sexist Advertising in China
Today we continue our focus on The World Of Chinese, an online magazine that is not framed around business in China, but rather, takes a hard, critically cutting look at Chinese culture. People claim English is an International language. Maybe true in many things. But if you’ve travelled the world, you might agree with us…
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Challenging China Stereotypes
Yesterday was May first, middle of China’s first 5 day May or Labour Day holiday in China since 2019. Early figures seem to indicate it may also be the busiest (and most lucrative for the travel / tourism industry) since 2018. We hope to have definite stats – and some pictures for this Friday’s image…
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Winds of Change in China
Last week we briefly talked about tea in China, the popularity, different types and had a quick look at the various tea plantations in China. If you missed it, we recap it here: We have, in various other posts also talked about the changes in China, from environmental concerns to a sharpening of awareness of…
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China’s Romance Economy
China’s Romance Economy is a new term that is being bandied about. No hard and fast definitions seems to exist right now, but we take a quick look anyway.
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China – New Normal 2022
Today we are revisiting an earlier article from 13 May 2021 to reflect the changes in China these days. So let’s go!
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How Brands Can Thrive In China
Today’s post is shorter than usual as we reference an article from Alibaba. Despite the title emphasis, it is worth reading for any brand considering China.