Yum: Bucking the Trend in China

Hello, greetings and welcome again from Shunyi. Covid has, as we all know, wreaked havoc on many industries. Among those hit hardest was the hospitality industry. Especially food and drink. Aim2D today looks at one brand that is bucking the trend, at least in China. China has around 10 days National Day holiday, so seeContinue reading “Yum: Bucking the Trend in China”

Rise and fall of foreign auto’s in China

Hello, greetings from Shunyi for Thursday 21st September. Last week we looked at European Auto Brand History in China which focused briefly on the rise of the motor car in China and the foreign brands driving it. This article looks at where things may be now in this bloody, vicious battleground and bitterly competitive market.

2021 Met Gala and China

Hello again from Shunyi for Thursday Thursday September 16. Diverting somewhat from our usual strategy to bring an excerpt from an article written by Adina Laura Achim published the other day on Jing Daily. One of our “Goto” sources for cutting edge China news.

Foreign EV in China

Hello, and greetings, again, from Shunyi for September, Tuesday 14th to be precise. Last Thursday, September 9th, we published a short article titled EV in China in which we commented that it seems non Chinese brands of NEV / EV were arriving late for the party. In particular, the Detroit makers. Today, we will expandContinue reading “Foreign EV in China”

Pretty Chinese Men

Hello, welcome to Aim2D for Tuesday September 7th coming to you as always from the Beijing Airport Tech Zone, in sunny Shunyi. ‘cept it’s grey and raining today – again. Never mind, let’s march on John. Last Thursday we ran this story and briefly commented on the take over of cosmetics sales by males inContinue reading “Pretty Chinese Men”

Best of British

Hello again for Thursday, not just any Thursday, it has the distinction of being the first Thursday in September. Moving on. A few weeks back we featured a video from Alibaba re Tea Pigs, Selling Tea to China, the British brand of tea bag. Seems unfair to dismiss them so lightly, but anyway today weContinue reading “Best of British”

China EV News

We begin this short wrap with Tesla who chose end of July to drop the price of their almost 251,000 RMB Model 3 EV vy 15,000 yuan. According to the official company release, the reduction was possible as the realty of production costs was less than theoretical.

Quality of Foreign Brands in China

Last Tuesday, July 20th, we published a piece loosely looking at the changing trend of Chinese consumers towards buying domestic rather than imported goods. In particular relating to luxury items. We noted how many commentators are justifying this as part of the growth in China National Pride among the younger set. We countered with someContinue reading “Quality of Foreign Brands in China”

International Brands in China

From time to time we post in support of the publications and sources we use to collect much of our material. This fits in with Aim2D’s purpose: to provide informative, educational materiel to help brands better understand the China market. However, despite the reference to lux in this weeks title, it isn’t just fashion orContinue reading “International Brands in China”

The Business of Luxury in China

Hello again for Thursday, April 8th from a warming up and more humid Shunyi. Those who read our earlier post on Qingming Festival and travel will recall that it is said to coincide with the warming up and onset of the rainy season in China. So far, it has. Today we are going to continueContinue reading “The Business of Luxury in China”

2021 China Travel and Tourism

Hello and welcome to Bic Brands for Tuesday, March 23, 2021.We are going to jump around a bit in this episode and cover a couple of things. Both related to Chinese travel. Well, sort of. First up is a quick look at domestic Chinese tourism followed by Qingmin Festival. Or maybe t’other way ’round. OK,Continue reading “2021 China Travel and Tourism”

Why do Luxury Brands Find Success or Failure in China?

We are sharing this topic and pretty much entire article from The Luxury Conversation because on the topic of LOCALISATION in China- and others- we’re aligned in our beliefs. We have been content to sum it up with; “Well, China is not one huge 1.4 million market.” This article takes it several steps further.

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