All that glistens..

Greetings from Shunyi for Saturday 22nd May. Seems like just a few days back we welcomed May. Now it is nearly finished. Today we are playing with the old proverb about gold and other shiny things. Yep, we realise that glistens is more oft, correctly used when something is wet or moist, but again, thatContinue reading “All that glistens..”

China Re-Commerce

Hello and as always, greetings from Shunyi for Tuesday, 18th May 2021. Tail end of spring here. Partially cloudy sky but lots of blue patches with a temp of 25* at 9-30. Probably top 30 before the day ends. Over the past few articles we’ve introduced you to some of the publications we follow andContinue reading “China Re-Commerce”

China – New Normal

Hello, greetings again from Shunyi, Thursday 13 May. As a back drop, lets recall that Aim2D was created to provide better data and insight into China for international marketers thinking of setting up business here. Consequently, naturally, most of our readership is business orientated. Most, not all. For example one of our followers is ChangeContinue reading “China – New Normal”

Think China

In case this is your first visit – welcome by the way- a short introduction. Aim2D is a curated link reference / informational site developed to bring up to date, relevant and useful marketing, tech and social media news for businesses researching the China market. We do this in a couple or three ways.

The China Daily

Hello again from Shunyi for Tuesday, 4th May where, probably like you, China is getting back to work after a 3 day long weekend for the annual May Day Holiday. To outsiders it may seem that China has a lot of holidays. True. Sort of. But we can discuss that in another article – maybe.Continue reading “The China Daily”

Power of China Social Media

Hello, greetings from Shunyi for the last Thursday of April – 20th. Social media is a powerful marketing tool, we all know that. However, China’s culture has led to social media being even more potent. And that can also mean problematic. As Tesla China recently found out.

China Internet Watch

Hello, greetings again from Shunyi, a stones throw from Beijing Capital Airport for Tuesday, April 27. Where did that month go? Today’s, short post is one of abbreviations, starting with CIW, or China Internet Watch. Our headline. But before we go there, lets dig back a wee bit into our history. Yes, we were onceContinue reading “China Internet Watch”

Buy Chinese Sneakers for $7,000?

Hello and greetings again from Shunyi for Tuesday 13th April. A little scary, we are half way through the month already. Well, nearly. Aim2D is a platform for cutting edge China business, Marketing, Technology and Social Media News. Yet we rarely feature China Social Media. Why is that?

The Business of Luxury in China

Hello again for Thursday, April 8th from a warming up and more humid Shunyi. Those who read our earlier post on Qingming Festival and travel will recall that it is said to coincide with the warming up and onset of the rainy season in China. So far, it has. Today we are going to continueContinue reading “The Business of Luxury in China”

Death in China Culture

A couple of weeks back we wrote about Qing Ming or Tomb Sweeping Day in China. We also covered the mis steps many brands make in their attempts to “relate’” to their Chinese customers. More recently, last Tuesday in fact, we also took time to remind you of some of the truly excellent online resourcesContinue reading “Death in China Culture”

Why are Chinese spending big on empty bottles?

Hello, good morning from Shunyi for Thursday, April first. Actually, we thought long and hard about releasing a post today given that it is also April Fool’s Day. The tile of today’s short article: “Why are Chinese spending big money on empty bottles” is also likely to be thought of as a joke. However, itContinue reading “Why are Chinese spending big on empty bottles?”

Breaking China Business News

OK, yep, we admit it, today’s title is a bit click baitish. But in a nice way with the best of intentions. We know this is what many serious firms are looking for when they consider their China venture. After all, if you in China, you are playing to win – right? But we alsoContinue reading “Breaking China Business News”

China’s New Data Collection Laws

Coming into effect 1st may 2021 China has updated its old data and personal information laws in the wake of the digital age and customer complaints. If you have or are contemplating a business in China, it is in your very best interest o ensure you are not only aware of these laws, but thatContinue reading “China’s New Data Collection Laws”

2021 China Travel and Tourism

Hello and welcome to Bic Brands for Tuesday, March 23, 2021.We are going to jump around a bit in this episode and cover a couple of things. Both related to Chinese travel. Well, sort of. First up is a quick look at domestic Chinese tourism followed by Qingmin Festival. Or maybe t’other way ’round. OK,Continue reading “2021 China Travel and Tourism”

315 Consumer China TV Show

We are going to take a punt here and suggest that most of you understand what we mean by “Consumer Association.” Very likely there is one in your country. Not to be confused with the Consumer Brands Association. But just in case here is a definition from the Cambridge Dictionary:

Genuine respect or cynical strategy?

We have, on past occasions, referenced the pitfalls and dangers of trying to leverage another’s culture for marketing and financial gain. Even if, in the very rare instances the motive is pure and not driven by marketing or economic reasons, it is, in our view not something to be taken lightly.

China’s Top EV: 2021

With our focus on EV in China in a year that is only a few weeks old you could be forgiven for thinking Aim2D has developed into a China Auto mobile website. From our article early January looking at the fight between Tesla, Xpeng and Neo for the top EV crown in China, to FordContinue reading “China’s Top EV: 2021”

February 2020 in China

Start of March, and the “working” New Year of the OX is probably now almost back to normal. Most people who went away for their Spring Festival came back around a week ago after the statuary 7 days. Many others tacked an extra few days onto the event.

Ford in China: a Horse, an Ox or an Ass?

Just in case you missed it, this month, February, heralds the coming of the Chinese or Lunar New Year. Also known as Spring Festival in China and TET in Vietnam. This year, 2021 it falls on February 12th. The lead up, which starts as early as October for some brands, is possibly the busiest andContinue reading “Ford in China: a Horse, an Ox or an Ass?”

Xpeng, Nio, Tesla

Latest China EV Motoring News If you are not familiar with the first 2 names, don’t worry, you may soon be. They are aiming to be China’s leading domestic EV brands, along with Tesla. Whilst still long way from toppling Tesla as leader, both Xpeng and Nio recorded increased sales figures for December 2020. WhatContinue reading “Xpeng, Nio, Tesla”

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