The Business of Luxury in China

Hello again for Thursday, April 8th from a warming up and more humid Shunyi. Those who read our earlier post on Qingming Festival and travel will recall that it is said to coincide with the warming up and onset of the rainy season in China. So far, it has. Today we are going to continueContinue reading “The Business of Luxury in China”

Why are Chinese spending big on empty bottles?

Hello, good morning from Shunyi for Thursday, April first. Actually, we thought long and hard about releasing a post today given that it is also April Fool’s Day. The tile of today’s short article: “Why are Chinese spending big money on empty bottles” is also likely to be thought of as a joke. However, itContinue reading “Why are Chinese spending big on empty bottles?”

Breaking China Business News

OK, yep, we admit it, today’s title is a bit click baitish. But in a nice way with the best of intentions. We know this is what many serious firms are looking for when they consider their China venture. After all, if you in China, you are playing to win – right? But we alsoContinue reading “Breaking China Business News”

315 Consumer China TV Show

We are going to take a punt here and suggest that most of you understand what we mean by “Consumer Association.” Very likely there is one in your country. Not to be confused with the Consumer Brands Association. But just in case here is a definition from the Cambridge Dictionary:

Genuine respect or cynical strategy?

We have, on past occasions, referenced the pitfalls and dangers of trying to leverage another’s culture for marketing and financial gain. Even if, in the very rare instances the motive is pure and not driven by marketing or economic reasons, it is, in our view not something to be taken lightly.

Never Miss Latest China Biz News

If you are familiar with Aim2D you will know that our prime purpose is to bring you the latest cutting edge business, marketing, tech and social media news in China. China is a big country, and a lot can happen in a day, especially over different industries and segments. This page is updated weekly, soContinue reading “Never Miss Latest China Biz News”

China FMCG 2020

August 10, 2020 By CIW Team Today we bring you the last in our current trilogy of reports from China Internet Watch, this time looking at Fast Moving Consumer Goods (FMCG) in China. This article is noticeably shorter as it is part of CIW’s “premium” content, only available to subscribers. However, this isn’t going to be aContinue reading “China FMCG 2020”

New China News Link

Hello, and greetings from Shunyi, Beijing where it is Tuesday 25th August.We are expecting 35* and light rain. A pleasant day!In this post we are doing something a little different. Introducing a new media source. China Plus. OK, China plus is not exactly new, it’s been around a while, we have been evaluating it orContinue reading “New China News Link”

Chinese Customer’s Perception and your Brand

How Loyal ARE Your Chinese Customers- Really? We originally posted this some time back as a result of a poll taken to test NZ consumers willingness to change brands given environmental concerns. That was back in Feb 2020 before the Covid virus had really became aggressive outside China.

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