Buy Chinese Sneakers for $7,000?

Hello and greetings again from Shunyi for Tuesday 13th April. A little scary, we are half way through the month already. Well, nearly. Aim2D is a platform for cutting edge China business, Marketing, Technology and Social Media News. Yet we rarely feature China Social Media. Why is that?

The Business of Luxury in China

Hello again for Thursday, April 8th from a warming up and more humid Shunyi. Those who read our earlier post on Qingming Festival and travel will recall that it is said to coincide with the warming up and onset of the rainy season in China. So far, it has. Today we are going to continue

Death in China Culture

A couple of weeks back we wrote about Qing Ming or Tomb Sweeping Day in China. We also covered the mis steps many brands make in their attempts to “relate’” to their Chinese customers. More recently, last Tuesday in fact, we also took time to remind you of some of the truly excellent online resources

Why are Chinese spending big on empty bottles?

Hello, good morning from Shunyi for Thursday, April first. Actually, we thought long and hard about releasing a post today given that it is also April Fool’s Day. The tile of today’s short article: “Why are Chinese spending big money on empty bottles” is also likely to be thought of as a joke. However, it

Breaking China Business News

OK, yep, we admit it, today’s title is a bit click baitish. But in a nice way with the best of intentions. We know this is what many serious firms are looking for when they consider their China venture. After all, if you in China, you are playing to win – right? But we also

China’s New Data Collection Laws

Coming into effect 1st may 2021 China has updated its old data and personal information laws in the wake of the digital age and customer complaints. If you have or are contemplating a business in China, it is in your very best interest o ensure you are not only aware of these laws, but that

2021 China Travel and Tourism

Hello and welcome to Bic Brands for Tuesday, March 23, 2021.We are going to jump around a bit in this episode and cover a couple of things. Both related to Chinese travel. Well, sort of. First up is a quick look at domestic Chinese tourism followed by Qingmin Festival. Or maybe t’other way ’round. OK,

315 Consumer China TV Show

We are going to take a punt here and suggest that most of you understand what we mean by “Consumer Association.” Very likely there is one in your country. Not to be confused with the Consumer Brands Association. But just in case here is a definition from the Cambridge Dictionary:

Genuine respect or cynical strategy?

We have, on past occasions, referenced the pitfalls and dangers of trying to leverage another’s culture for marketing and financial gain. Even if, in the very rare instances the motive is pure and not driven by marketing or economic reasons, it is, in our view not something to be taken lightly.

China’s Top EV: 2021

With our focus on EV in China in a year that is only a few weeks old you could be forgiven for thinking Aim2D has developed into a China Auto mobile website. From our article early January looking at the fight between Tesla, Xpeng and Neo for the top EV crown in China, to Ford

February 2020 in China

Start of March, and the “working” New Year of the OX is probably now almost back to normal. Most people who went away for their Spring Festival came back around a week ago after the statuary 7 days. Many others tacked an extra few days onto the event.

Ford in China: a Horse, an Ox or an Ass?

Just in case you missed it, this month, February, heralds the coming of the Chinese or Lunar New Year. Also known as Spring Festival in China and TET in Vietnam. This year, 2021 it falls on February 12th. The lead up, which starts as early as October for some brands, is possibly the busiest and

Xpeng, Nio, Tesla

Latest China EV Motoring News If you are not familiar with the first 2 names, don’t worry, you may soon be. They are aiming to be China’s leading domestic EV brands, along with Tesla. Whilst still long way from toppling Tesla as leader, both Xpeng and Nio recorded increased sales figures for December 2020. What

Never Miss Latest China Biz News

If you are familiar with Aim2D you will know that our prime purpose is to bring you the latest cutting edge business, marketing, tech and social media news in China. China is a big country, and a lot can happen in a day, especially over different industries and segments. This page is updated weekly, so

Join Bic Brands

In case you missed it and are wondering who Bic Brands is, we are the company which supports the Aim2D, Bicyu and Uengager brands. Aim2D is, as you know, a media site bringing you the latest, real time news and updates about Business, Marketing, Tech and Social Media in China. Aim2D provides a convenient, one

China Cosmetics and Beauty News

As we draw to an end of the year, time to just quickly refresh some of the publications we source our articles from. If your focus or interest is the beauty or cosmetic industry in China, or anywhere in Asia for that matter then Cosmetic Design Asia is a website you should keep an eye

Double Eleven – more numbers

We have, on a few occasions, written about China’s Singles Day or Double Eleven shopping festivals. One month on from 2020’s Singles day, today’s article takes a sort of behind the scenes look at some more numbers. Those behind Alibaba’s side of the 11/11 extravaganza.

China Life Streaming: pushing boundaries

Hello, today we look at a third and final – for this segment – in our China Live Streaming video trilogy. Last time we looked at how Alibaba’s Taobao Live Streaming app was used by fruit growers in China. We were hoping to dispel the myth that Life Streaming is only for high end luxury

Live Streaming: an alternative view

Welcome, last time we looked at China’s 11/11 festival. Today we present the second in our trilogy of Alibaba focused short videos exploring what is now a mandatory tool in any brand’s China marketing tool box. The topic of “Live Streaming “in marketing to Chinese.

China 11/11 Live Streaming

Trilogies. We love them at Aim2D. They provide a nice way to look at one topic, which may be broad, and break it into a series of smaller sub topics. So it is with Live Streaming in China. Trillogies work even better when released as short videos.