Category: Latest China marketing news
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What happened- China 11/11 2022?
We are 3 weeks past China’s last 11/11 – the massively huge, multi trillion dollar China shopping extravaganza, so let’s see how it went.
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How Brands Can Thrive In China
Today’s post is shorter than usual as we reference an article from Alibaba. Despite the title emphasis, it is worth reading for any brand considering China.
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Get intimate with Chinese customers
Are you really engaging with your Chinese consumers? Maybe not, lets look at this.
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China 11/11 Madness in Pictures
With 7 days left, media is attempting to whip up a frenzy. We capture what insanity and madness looks like in images.
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Marketing to Chinese Singles
Last Friday we republished a montage of some of our older posts re 11/11. Today we are cheating again with a reprint of an earlier article focused on Chinese singles.
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19 years -Happy Birthday Aim2D (& Ms Yu)!
Yes, today is our & Everlyne Yu’s birthday – 19 years old. Well Aim2D is nineteen years old today, Ms Yu is a tad older~Saturday, 29th October 2003 we officially launched WordPerfect Marketing Studio, a legally licensed and registered China business. Later to be the grandmother of Aim2d. Coincidentally – not – it was also […]
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11/11 – China Double Eleven
We are around 2 weeks out from China Singles Day or 11/11. If you didn’t know that, probably this post is of no interest to you!
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A Saucy Tale
Today we are looking at what something as simple, and basic (in China) as soy sauce, can teach us about PR in China.
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No Booze Please – we’re Chinese (youth)
Playing today with the title of a wildly successful UK stage production few years + back: “No Sex please, we’re British.” Available free to read on line if so inclined.
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Glamour Camping in China
This is a short follow up to an earlier article, learning E-com from China:
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The Silk Initiative China
For our Tuesday China Business and Marketing article today we are changing gears.
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Putting Chinese in a Box
Today’s Tuesday business article title is a play on the olde English child’s toy, Jack-in-a-box.
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Funny Coffee Business in China
As dedicated white tea drinkers, the word coffee rarely passes our lips? Except for today.
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Learning E-Com from China
It’s Tuesday, time to take a few paragraphs to look at something China marketing related that caught our eye.
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Sexism Alive and Well in China
One would think, hope, that as we close in on 2023, brands would have moved on from gender stereotyping in marketing – right?
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Sweet Toothed Chinese
China “experts” will tell you Chinese don’t have a sweet tooth – don’t you believe them.
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Summer Selling in China
Dependent on where you live, you may know of these as popup stores, car boot sales, fete or jumble sales. Lets look at the China version.
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Surviving China Scandals
Today we are going to look at some of the pits foreign firms can stumble into in China. Somethings that may be OK to you, may not be in Asia – as our head image suggests.
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China Biz Snips
As today is Tuesday June 28th we are taking a fast cruise over some headlines making business news in China last week.
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Are Live Streamers Fading in China?
We have written a lot in the past about both Live Streaming in China and the various shopping festivals.Today we are looking at the impact of live streamers on this gala.
Aim2D China Business News 