Category: Latest China marketing news
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Dating Chinese
Just to recap, we are the media arm of our marketing company, founded way, way back in 2003. Apart from not so subtly waving our flag, we have 2 major purposes: 1/ To counter the rather creative anti China articles produced by Associated Press, CNN etal under the guise of China news. 2/ To shine…
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Challenging China Stereotypes
Yesterday was May first, middle of China’s first 5 day May or Labour Day holiday in China since 2019. Early figures seem to indicate it may also be the busiest (and most lucrative for the travel / tourism industry) since 2018. We hope to have definite stats – and some pictures for this Friday’s image…
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Winds of Change in China
Last week we briefly talked about tea in China, the popularity, different types and had a quick look at the various tea plantations in China. If you missed it, we recap it here: We have, in various other posts also talked about the changes in China, from environmental concerns to a sharpening of awareness of…
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China’s Romance Economy
China’s Romance Economy is a new term that is being bandied about. No hard and fast definitions seems to exist right now, but we take a quick look anyway.
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China – New Normal 2022
Today we are revisiting an earlier article from 13 May 2021 to reflect the changes in China these days. So let’s go!
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What happened- China 11/11 2022?
We are 3 weeks past China’s last 11/11 – the massively huge, multi trillion dollar China shopping extravaganza, so let’s see how it went.
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How Brands Can Thrive In China
Today’s post is shorter than usual as we reference an article from Alibaba. Despite the title emphasis, it is worth reading for any brand considering China.
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Get intimate with Chinese customers
Are you really engaging with your Chinese consumers? Maybe not, lets look at this.
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China 11/11 Madness in Pictures
With 7 days left, media is attempting to whip up a frenzy. We capture what insanity and madness looks like in images.
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Marketing to Chinese Singles
Last Friday we republished a montage of some of our older posts re 11/11. Today we are cheating again with a reprint of an earlier article focused on Chinese singles.
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19 years -Happy Birthday Aim2D (& Ms Yu)!
Yes, today is our & Everlyne Yu’s birthday – 19 years old. Well Aim2D is nineteen years old today, Ms Yu is a tad older~Saturday, 29th October 2003 we officially launched WordPerfect Marketing Studio, a legally licensed and registered China business. Later to be the grandmother of Aim2d. Coincidentally – not – it was also…
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11/11 – China Double Eleven
We are around 2 weeks out from China Singles Day or 11/11. If you didn’t know that, probably this post is of no interest to you!
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A Saucy Tale
Today we are looking at what something as simple, and basic (in China) as soy sauce, can teach us about PR in China.
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No Booze Please – we’re Chinese (youth)
Playing today with the title of a wildly successful UK stage production few years + back: “No Sex please, we’re British.” Available free to read on line if so inclined.
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Glamour Camping in China
This is a short follow up to an earlier article, learning E-com from China:
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The Silk Initiative China
For our Tuesday China Business and Marketing article today we are changing gears.
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Putting Chinese in a Box
Today’s Tuesday business article title is a play on the olde English child’s toy, Jack-in-a-box.
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Funny Coffee Business in China
As dedicated white tea drinkers, the word coffee rarely passes our lips? Except for today.
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Learning E-Com from China
It’s Tuesday, time to take a few paragraphs to look at something China marketing related that caught our eye.
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Sexism Alive and Well in China
One would think, hope, that as we close in on 2023, brands would have moved on from gender stereotyping in marketing – right?
Aim2D China Business: News 