Where e’re goeth Lux in China…

Back in Jan this year as nations contemplated and debated lock down, “experts” raised concerns regarding the potential damage to the economy. Especially retail speeding. This rhetoric seemed to be couched in the form of an Einstein discovery.

Dealing positively with your marketing agency

This article was born from frustration, originally published back in 2013.Looking at the rapid increase in tech in China since that time, coupled with the explosion of Apps and the tangle of KOL’s and celebrities it seems it is still relevant today. In fact, it possibly makes a reprint quite timely. However, if I amContinue reading “Dealing positively with your marketing agency”

The App To Reach Your Perfect China Audience

Hello, in this article we mix tech up a bit with marketing with an article that caught our eye in Jing Daily. Why Jing? Well again, despite its focus on lux and fashion, we refer to it as those two sectors are very often a good guide to where Chinese consumer trends are heading.

China’s 6/18 Shopping Gala- quick analysis

WPBeijing was a marketing studio founded by Peter Bic and Everlyne Yu in Beijing, October 2003. In 2017 it became known as Bicyu NZ Co Ltd. Aim2D is an umbrella media arm of Bicyu. This article is part of a Weekend Series where we dare to share some of our experiences and insights. So, makeContinue reading “China’s 6/18 Shopping Gala- quick analysis”

Mercedes-Benz returns to double-digit growth in China

Originally published by China Daily BERLIN – Mercedes-Benz sold more than 70,000 passenger cars in May and achieved a double-digit growth in China, German carmaker Daimler announced on Tuesday. “The retail sales in our biggest market China provide us with optimism,” said Britta Seeger, member of the board of

The Beauty of China’s Smaller Cities for Foreign Brands Starting out in China.

There has been a lot written and said over the years, by many respectable publications regarding the advantages for foreign brands of considering smaller or “lower tier” cities as their entry location. The term lower or 2nd, 3rd, 4th level etc is unfortunate as this oft conjures up a negative, stereotypical image turning potential businessesContinue reading “The Beauty of China’s Smaller Cities for Foreign Brands Starting out in China.”

Content Marketing for Success in China

This article is based on a question from a woman a few years back regarding her WordPress website site. Of course, it applies to any website, not just WordPress. There are many excellent articles on the web with more indepth detail- you might find value in reading them also

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