China’s Middle Class- under the lens.

Can middle-class Chinese withstand the aftershocks of COVID-19? Hello, today we are changing gears a little but with a link to an article form Sixth Tone. You will recall we introduced Sixth Tone back here as a newer edition of our news provider stable. Well maybe not news as such. Sixth Tone tends to be

Has China Adapted to Covid?

Well good morning and greetings from Shunyi where it is Tuesday 13th October. Like most of China, we are back after an unusual 8 days National Day / Mid Autumn Festival holiday. Unusual in several aspects. Firstly, unusual in that the two fell on the same day, as we mentioned here.

Marketing to Chinese Singles

A shift in China’s Social System

How Chinese steamed buns help your marketing

At first glance this article may seem to be just one of those idiosyncratic things we read about on crazy Chinese social media. It seems to bear no relationship to marketing in China at all. [A bit like our image bears little relationship to steamed buns! – Thanks Ruthy Yang ]Even less interest to foreign

Asia Influence on Luxury

This article looks at the growing influence Asia is having on the luxury sector. In particular it focuses on the watch industry in China following the country’s rapid bounce back from Covid. At least, domestically. Why the focus on luxury? If you follow us you will know the under, if not, read [lay] on Macduff, and damned be him who first cries ‘Hold! enough!

Why do Luxury Brands Find Success or Failure in China?

We are sharing this topic and pretty much entire article from The Luxury Conversation because on the topic of LOCALISATION in China- and others- we’re aligned in our beliefs. We have been content to sum it up with; “Well, China is not one huge 1.4 million market.” This article takes it several steps further.

Food for Thought in China

It is said, or used to be, that you can’t go wrong in the food business. No matter what, people gotta eat. Well, today in China, that theory is being put to the test. Very strongly tested. Maybe the same in your part of the world? Whilst China’s much hyped 6/18 shopping extravaganza showed the

Digging Deeper into China Society

If you have read our home page or about us, you will know that Aim2D is about sourcing an alternative selection of China marketing, tech, business and social media news for organisations [or individuals] who are considering entering the China market. We know, from our own experience and because many of you have told us,

What is Alibaba Tao Style?

A few people have asked us what is Tao style? Is it part of Chinese culture or in any way related to Taoism or Tau Te Ching or Laozi? In short, the answer is probably no. However a couple of caveats to that.Firstly TAO or 道 in Chinese crudely translates to the road or the

Alimama Predicts Gen Zers and Lower-Tier Cities Will Rule Fashion

Hello, before we get to the story let’s clarify who or what Alimama is.As most people know, China is not immune to the occasion knock off, and that includes brand names. We have had Kadok for Kodak, the reverse Nike swoosh and Crocodile logos to name a few. So its not beyond the bounds of

Marketing “Cute” in China

Hello again, its been a rather busy and somewhat dramatic start to the month- August. So I thought we would look, very quickly at something a little more fun and light hearted. Motorbike food delivery firms and their competition. Or, more exactly the lengths some are going to to secure business.

Where e’re goeth Lux in China…

Back in Jan this year as nations contemplated and debated lock down, “experts” raised concerns regarding the potential damage to the economy. Especially retail speeding. This rhetoric seemed to be couched in the form of an Einstein discovery.

Dealing positively with your marketing agency

This article was born from frustration, originally published back in 2013.Looking at the rapid increase in tech in China since that time, coupled with the explosion of Apps and the tangle of KOL’s and celebrities it seems it is still relevant today. In fact, it possibly makes a reprint quite timely. However, if I am

The App To Reach Your Perfect China Audience

Hello, in this article we mix tech up a bit with marketing with an article that caught our eye in Jing Daily. Why Jing? Well again, despite its focus on lux and fashion, we refer to it as those two sectors are very often a good guide to where Chinese consumer trends are heading.

Perfect Diary in China

You would be forgiven if, from reading the title you thought this post was about writing, memories reminiscences or other pen and paper products. Forgiven- but wrong. In truth Perfect Diary in China is a beauty product. Not just any beauty product in China- a C Beauty product- or made in China.

China’s 6/18 Shopping Gala- quick analysis

WPBeijing was a marketing studio founded by Peter Bic and Everlyne Yu in Beijing, October 2003. In 2017 it became known as Bicyu NZ Co Ltd. Aim2D is an umbrella media arm of Bicyu. This article is part of a Weekend Series where we dare to share some of our experiences and insights. So, make

Mercedes-Benz returns to double-digit growth in China

Originally published by China Daily BERLIN – Mercedes-Benz sold more than 70,000 passenger cars in May and achieved a double-digit growth in China, German carmaker Daimler announced on Tuesday. “The retail sales in our biggest market China provide us with optimism,” said Britta Seeger, member of the board of

The Beauty of China’s Smaller Cities for Foreign Brands Starting out in China.

There has been a lot written and said over the years, by many respectable publications regarding the advantages for foreign brands of considering smaller or “lower tier” cities as their entry location. The term lower or 2nd, 3rd, 4th level etc is unfortunate as this oft conjures up a negative, stereotypical image turning potential businesses

Content Marketing for Success in China

This article is based on a question from a woman a few years back regarding her WordPress website site. Of course, it applies to any website, not just WordPress. There are many excellent articles on the web with more indepth detail- you might find value in reading them also

New Food Regulations in China

China new food laws: Whilst wide ranging, a notable point is the strengthening of consumer protection.
The new law targets false, misleading or exaggerated marketing claims intended to mislead or confuse shoppers.