China’s Middle Class- under the lens.

Can middle-class Chinese withstand the aftershocks of COVID-19? Hello, today we are changing gears a little but with a link to an article form Sixth Tone. You will recall we introduced Sixth Tone back here as a newer edition of our news provider stable. Well maybe not news as such. Sixth Tone tends to beContinue reading “China’s Middle Class- under the lens.”

What is Moon Cake?

Hello and good morning from Shunyi where it is 1st of October 2020. Or more commonly known in China as National Day as we commented on last post. Even more important, for Chinese, a week long public holiday. However by a quirky coincidence, it is also Mid Autumn- a day also celebrated in China, Korea, Japan, Continue reading “What is Moon Cake?”

China National Day

Tuesday, September 29 and we are into the final few days, not just of September but the start of the China National day holiday. This is always a huge event, partly for patriotic reasons, but mostly as it -usually- presets the last chunk of decent weather in most of China before the lousy winter setsContinue reading “China National Day”

How Chinese steamed buns help your marketing

At first glance this article may seem to be just one of those idiosyncratic things we read about on crazy Chinese social media. It seems to bear no relationship to marketing in China at all. [A bit like our image bears little relationship to steamed buns! – Thanks Ruthy Yang ]Even less interest to foreignContinue reading “How Chinese steamed buns help your marketing”

Digging Deeper into China Society

If you have read our home page or about us, you will know that Aim2D is about sourcing an alternative selection of China marketing, tech, business and social media news for organisations [or individuals] who are considering entering the China market. We know, from our own experience and because many of you have told us,Continue reading “Digging Deeper into China Society”

Latest China Marketing News

Today we take a step or 30 back to our original post- a series of links to news or information on business in China that you may not be aware of but are hopefully useful. We know that people tend to bypass “sticky” posts so maybe some of you might have overlooked this. By theContinue reading “Latest China Marketing News”

Marketing “Cute” in China

Hello again, its been a rather busy and somewhat dramatic start to the month- August. So I thought we would look, very quickly at something a little more fun and light hearted. Motorbike food delivery firms and their competition. Or, more exactly the lengths some are going to to secure business.

Latest China Marketing News

This post is a sticky, self help guide to China business news resources available, always on top. Please scroll for latest posts; curated news links and stories relating to China Business, Marketing, Technology and Social Media. Tune into the pulse and heartbeat of China today.

The Importance of Face in China

What brands contemplating China need to know about face. Maybe you have heard about FACE in China- maybe not. Maybe you have looked on in amusement and amazement as a group or couple of Chinese form a scrum at the cashier in a restaurant. A tussle to see who pays. It looks serious. It is!

Peoples Voice in China Government

Introducing China’s E-ferendums! We’ve listed this as SOCIAL Media News as it sheds a small amount of light n the way China works- sort of behind the scenes. Whilst it is true China does not have elections as we in the the west know them, with all the hype and pageantry, their system does provideContinue reading “Peoples Voice in China Government”

China’s E-ferendums

How to Fairly Limit the Traffic on Beijing Roads? In this article we introduced China’s E-feredums, a mechanism where both central and local Governments use social media platforms to “test the waters” before passing pending legislation into law. Much like the British referendum, they are of course non binding, and no Government can ever pleaseContinue reading “China’s E-ferendums”

Adidas Strengthens its Position in China

As China slowly starts to move towards a new post Covid future, more intentional big brand names are doubling down on their China investment. We recently commented on two German automobile brands, VW and BMW, who had increased their stake in their China investment. Today we look at another German brand following in similar footContinue reading “Adidas Strengthens its Position in China”

Rise and Fall of China Retail Sales, 2019 to 2020

China’s retail sales grew by 8% in 2019; online up 16.5% March 4, 2020 By CIW Team In 2019, the total retail sales of consumer goods in China reached 41,164.9 billion yuan (US$6,010 bn), up by 8.0% year-on-year (nominal growth rate). The real growth rate was 6.0%. Of the total, the retail sales of consumer goods excludingContinue reading “Rise and Fall of China Retail Sales, 2019 to 2020”

MarTech meets Art

Taking a few steps away from tech today into the world of art.Well, even technology needs some soul~ Question: What do you do with old subway carriages?Yes, and you could also turn them into an art installation. So, a Shanghai department store has done just that – an “immersive art space” inspired by the paintingsContinue reading “MarTech meets Art”

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