Diverging from our usual content a little bit here to feature something unusual. The story was originally covered by ECNS – not one of our recommended media because, well, they tend to be a rather long way from objective in many articles. A bit like their US counterpart – CNN. We posted it as anContinue reading “Traffic Lights for Camels- China”
Hello and greetings again from Shunyi for Tuesday 13th April. A little scary, we are half way through the month already. Well, nearly. Aim2D is a platform for cutting edge China business, Marketing, Technology and Social Media News. Yet we rarely feature China Social Media. Why is that?
Hello again for Thursday, April 8th from a warming up and more humid Shunyi. Those who read our earlier post on Qingming Festival and travel will recall that it is said to coincide with the warming up and onset of the rainy season in China. So far, it has. Today we are going to continueContinue reading “The Business of Luxury in China”
A couple of weeks back we wrote about Qing Ming or Tomb Sweeping Day in China. We also covered the mis steps many brands make in their attempts to “relate’” to their Chinese customers. More recently, last Tuesday in fact, we also took time to remind you of some of the truly excellent online resourcesContinue reading “Death in China Culture”
Running a business in China can be stressful, no doubt about that. In truth, running a business anywhere is stressful. But China is not just the focus of our site and business, but also an important keyword. so the more times we mention China in regard to business and Chinese consumers, not just in theContinue reading “Stress of China Business”
Hello, good morning from Shunyi for Thursday, April first. Actually, we thought long and hard about releasing a post today given that it is also April Fool’s Day. The tile of today’s short article: “Why are Chinese spending big money on empty bottles” is also likely to be thought of as a joke. However, itContinue reading “Why are Chinese spending big on empty bottles?”
OK, yep, we admit it, today’s title is a bit click baitish. But in a nice way with the best of intentions. We know this is what many serious firms are looking for when they consider their China venture. After all, if you in China, you are playing to win – right? But we alsoContinue reading “Breaking China Business News”
Hello, good morning, our time, from Shunyi on Thursday 25th March. Just 9 shopping months left till Christmas~ Time to start shopping for your new 5G handset.We have been able to get 5G connectivity on some of our devices here via our Netgear Nighthawk router for a while now. Not that I am recommending theContinue reading “China 5g”
Hello and welcome to Bic Brands for Tuesday, March 23, 2021.We are going to jump around a bit in this episode and cover a couple of things. Both related to Chinese travel. Well, sort of. First up is a quick look at domestic Chinese tourism followed by Qingmin Festival. Or maybe t’other way ’round. OK,Continue reading “2021 China Travel and Tourism”
We are going to take a punt here and suggest that most of you understand what we mean by “Consumer Association.” Very likely there is one in your country. Not to be confused with the Consumer Brands Association. But just in case here is a definition from the Cambridge Dictionary:
We interrupt our normal programming to bring you this news flash!Well, maybe not exactly a news flash and it does wander quite some way from what we would call “usual” items. But we can – just – squeeze it into a business theme as it does give you insight, not just into the fickleness ofContinue reading “Beware of Yellow Peril”
We have, on past occasions, referenced the pitfalls and dangers of trying to leverage another’s culture for marketing and financial gain. Even if, in the very rare instances the motive is pure and not driven by marketing or economic reasons, it is, in our view not something to be taken lightly.
Greetings as we roll into week 2 of March. Today we will continue the trend we began last month by deviating slightly from what we usually publish. However, as in last month, it does have deeper significance and possible ramifications for foreign businesses in China.
Start of March, and the “working” New Year of the OX is probably now almost back to normal. Most people who went away for their Spring Festival came back around a week ago after the statuary 7 days. Many others tacked an extra few days onto the event.
You may be used to either watching short videos, such as TicToc OR shopping via Amazon. A nice clear, clean line of demarcation. But perhaps that is about to change. The possibility is that soon, you will be able to watch your favourite TicTok, shop on line, send the link to a friend and alsoContinue reading “Music with your on line shopping?”
Just in case you missed it, this month, February, heralds the coming of the Chinese or Lunar New Year. Also known as Spring Festival in China and TET in Vietnam. This year, 2021 it falls on February 12th. The lead up, which starts as early as October for some brands, is possibly the busiest andContinue reading “Ford in China: a Horse, an Ox or an Ass?”
The start of 2021 has not been terribly encouraging. In fact, in some ways is mirroring its predecessor. Both years began tragically with aircraft crashes and loss of life followed by a surge in virus cases in China and massive increases globally.
This is a short story because, basically, words fail us. It revolves around a Weibo post from a Chinese company called Pure Cotton where a masked man is seen staking a woman at night. At some point she uses a Pure Cotton wet wipe to remove her make up revealing her male gender.The company claimedContinue reading “Rape and Sexism is never funny”
If you are familiar with Aim2D you will know that our prime purpose is to bring you the latest cutting edge business, marketing, tech and social media news in China. China is a big country, and a lot can happen in a day, especially over different industries and segments. This page is updated weekly, soContinue reading “Never Miss Latest China Biz News”
Hello, Happy New Year – 2021! Beijing is having one of its coldest, meanest winters for a while. In fact, China is unusually chilly, a nation wide orange alert warning was issued last week. Not often we get that. Hope it is not so extreme where you are.As you may have guessed from our pastContinue reading “China Lux and Fashion News”