The start of 2021 has not been terribly encouraging. In fact, in some ways is mirroring its predecessor. Both years began tragically with aircraft crashes and loss of life followed by a surge in virus cases in China and massive increases globally.
This is a short story because, basically, words fail us. It revolves around a Weibo post from a Chinese company called Pure Cotton where a masked man is seen staking a woman at night. At some point she uses a Pure Cotton wet wipe to remove her make up revealing her male gender.The company claimedContinue reading “Rape and Sexism is never funny”
If you are familiar with Aim2D you will know that our prime purpose is to bring you the latest cutting edge business, marketing, tech and social media news in China. China is a big country, and a lot can happen in a day, especially over different industries and segments. This page is updated weekly, soContinue reading “Never Miss Latest China Biz News”
Hello, Happy New Year – 2021! Beijing is having one of its coldest, meanest winters for a while. In fact, China is unusually chilly, a nation wide orange alert warning was issued last week. Not often we get that. Hope it is not so extreme where you are.As you may have guessed from our pastContinue reading “China Lux and Fashion News”
We have, on a few occasions, written about China’s Singles Day or Double Eleven shopping festivals. One month on from 2020’s Singles day, today’s article takes a sort of behind the scenes look at some more numbers. Those behind Alibaba’s side of the 11/11 extravaganza.
Perhaps for many people living outside China, the words China and environmental protection do not conjugate. Are a contradiction in terms. Indeed, outside China it is seen as a joke, lip service whilst inside, a source of frustration. The reasons for this are many, and complex, ranging from lack of technology to education and understanding.
Hello, today we look at a third and final – for this segment – in our China Live Streaming video trilogy. Last time we looked at how Alibaba’s Taobao Live Streaming app was used by fruit growers in China. We were hoping to dispel the myth that Life Streaming is only for high end luxuryContinue reading “China Life Streaming: pushing boundaries”
Welcome, last time we looked at China’s 11/11 festival. Today we present the second in our trilogy of Alibaba focused short videos exploring what is now a mandatory tool in any brand’s China marketing tool box. The topic of “Live Streaming “in marketing to Chinese.
Trilogies. We love them at Aim2D. They provide a nice way to look at one topic, which may be broad, and break it into a series of smaller sub topics. So it is with Live Streaming in China. Trillogies work even better when released as short videos.
It was the biggest online sales festival of the year in China and maybe the world. Thankfully, it is all over and done with until 2021. But you can bet your life that planning for that event has already started. In this, short post, we look at five more examples of creative D11 campaigns fromContinue reading “Creative Tips for China’s 11/ 11”
Can middle-class Chinese withstand the aftershocks of COVID-19? Hello, today we are changing gears a little but with a link to an article form Sixth Tone. You will recall we introduced Sixth Tone back here as a newer edition of our news provider stable. Well maybe not news as such. Sixth Tone tends to beContinue reading “China’s Middle Class- under the lens.”
Hello and good morning from Shunyi where it is 1st of October 2020. Or more commonly known in China as National Day as we commented on last post. Even more important, for Chinese, a week long public holiday. However by a quirky coincidence, it is also Mid Autumn- a day also celebrated in China, Korea, Japan, Continue reading “What is Moon Cake?”
Tuesday, September 29 and we are into the final few days, not just of September but the start of the China National day holiday. This is always a huge event, partly for patriotic reasons, but mostly as it -usually- presets the last chunk of decent weather in most of China before the lousy winter setsContinue reading “China National Day”
A shift in China’s Social System
At first glance this article may seem to be just one of those idiosyncratic things we read about on crazy Chinese social media. It seems to bear no relationship to marketing in China at all. [A bit like our image bears little relationship to steamed buns! – Thanks Ruthy Yang ]Even less interest to foreignContinue reading “How Chinese steamed buns help your marketing”
If you have read our home page or about us, you will know that Aim2D is about sourcing an alternative selection of China marketing, tech, business and social media news for organisations [or individuals] who are considering entering the China market. We know, from our own experience and because many of you have told us,Continue reading “Digging Deeper into China Society”
Hello again, its been a rather busy and somewhat dramatic start to the month- August. So I thought we would look, very quickly at something a little more fun and light hearted. Motorbike food delivery firms and their competition. Or, more exactly the lengths some are going to to secure business.
Since we moved from barter, humanity has had a series of “economies.” Among the most recent was the highly vaunted “GIG Economy. Today in China, we are hearing a lot about the Digital Economy- what is this?
This post is a sticky, self help guide to China business news resources available, always on top. Please scroll for latest posts; curated news links and stories relating to China Business, Marketing, Technology and Social Media. Tune into the pulse and heartbeat of China today.If you are looking at marketing support for your fashion orContinue reading “Latest China Marketing News”
Chinese food image: Ruthy Yang For some time now, fake, faux, or imitation meat has been available in many European countries. KFC stores, for example have been offering variations of their menu based on vegetarian ingredients for some time.