China’s Middle Class- under the lens.

Can middle-class Chinese withstand the aftershocks of COVID-19? Hello, today we are changing gears a little but with a link to an article form Sixth Tone. You will recall we introduced Sixth Tone back here as a newer edition of our news provider stable. Well maybe not news as such. Sixth Tone tends to be

Aim2D China Media- looking deeper

Tackling the tough questions and misinformation Hello, greetings from Shunyi where it is Thursday, September 24. The month is nearly over. Seems not too many days ago it was just starting. Probably, like us you noticed during Covid, when everyone was locked in and owt much was happening time dragged. February seemed a really long

China’s Faux Meat Saga

Greetings from Shunyi Tech Development Zone for Tuesday 22nd September 2020. Today we have an update on our last story on the artificial meat saga currently running in China. We commented that the still raging fires of health and fitness may be behind the drive of some of the fast food companies to jump on

Asia Influence on Luxury

This article looks at the growing influence Asia is having on the luxury sector. In particular it focuses on the watch industry in China following the country’s rapid bounce back from Covid. At least, domestically. Why the focus on luxury? If you follow us you will know the under, if not, read [lay] on Macduff, and damned be him who first cries ‘Hold! enough!

Beyond Meat to produce in China

Not a headline that is going to make a certain would be King happy. But I suppose, being a bit unkind, if you re going to manufacture fake anything, China is as good a place as any. They now join the likes of Green Monday [link in Chinese] a local company, very popular in China

Food for Thought in China

It is said, or used to be, that you can’t go wrong in the food business. No matter what, people gotta eat. Well, today in China, that theory is being put to the test. Very strongly tested. Maybe the same in your part of the world? Whilst China’s much hyped 6/18 shopping extravaganza showed the

Digging Deeper into China Society

If you have read our home page or about us, you will know that Aim2D is about sourcing an alternative selection of China marketing, tech, business and social media news for organisations [or individuals] who are considering entering the China market. We know, from our own experience and because many of you have told us,

What is Alibaba Tao Style?

A few people have asked us what is Tao style? Is it part of Chinese culture or in any way related to Taoism or Tau Te Ching or Laozi? In short, the answer is probably no. However a couple of caveats to that.Firstly TAO or 道 in Chinese crudely translates to the road or the

New China News Link

Hello, and greetings from Shunyi, Beijing where it is Tuesday 25th August.We are expecting 35* and light rain. A pleasant day!In this post we are doing something a little different. Introducing a new media source. China Plus. OK, China plus is not exactly new, it’s been around a while, we have been evaluating it or

Alimama Predicts Gen Zers and Lower-Tier Cities Will Rule Fashion

Hello, before we get to the story let’s clarify who or what Alimama is.As most people know, China is not immune to the occasion knock off, and that includes brand names. We have had Kadok for Kodak, the reverse Nike swoosh and Crocodile logos to name a few. So its not beyond the bounds of

Mid Month Wrap-August

Hello, I thought today we would take a quick wander around some topics making news in Biz China- not indepth, but a quick round up. That way, if it is not of interest to you, you can move on [we mean that kindly] or use it as a base for a search for more info.

Chinese Economy set to grow 7.9%

In an interesting article dated the end of July, The World Bank released its forecast for the China economy. Apparently it has revised down its estimate of 5.9% growth which it predicted at the start of Covid, around end of December 2019. We think most analysts had already agreed that was never going to happen.

Where e’re goeth Lux in China…

Back in Jan this year as nations contemplated and debated lock down, “experts” raised concerns regarding the potential damage to the economy. Especially retail speeding. This rhetoric seemed to be couched in the form of an Einstein discovery.

China returns 3.2% H1 GDP growth

In what is likely to be viewed with a substantial dose of skepticism and salt, Thursday 16th July China announced a 3.2 growth in GDP for the second quarter of 2020. This was probably round .3 to .5% higher than even the most optimistic punters were expecting. The few people we spoke to expressed surprise.

China Top Ten Supermarket Brands

Top 10 China supermarkets based on sales for 2019 Obviously it varies hugely from product sector to product sector and whether you are a B2B or B2C business but one of the more popular ways of entry into China is via Supermarkets. To that end we are often asked which is the biggest, the best,

Europe China Slowly Build Trade and Exports Post Covid 19

Looking at history, culture and business, Europe and China have, over the centuries shared a lot in common. Despite some setbacks along the way, the two regions have cooperated on many fronts, from the early Marco Polo voyages to today’s tech and businesses exchanges.

China’s 6/18 Shopping Gala- quick analysis

WPBeijing was a marketing studio founded by Peter Bic and Everlyne Yu in Beijing, October 2003. In 2017 it became known as Bicyu NZ Co Ltd. Aim2D is an umbrella media arm of Bicyu. This article is part of a Weekend Series where we dare to share some of our experiences and insights. So, make

Mercedes-Benz returns to double-digit growth in China

Originally published by China Daily BERLIN – Mercedes-Benz sold more than 70,000 passenger cars in May and achieved a double-digit growth in China, German carmaker Daimler announced on Tuesday. “The retail sales in our biggest market China provide us with optimism,” said Britta Seeger, member of the board of

The Beauty of China’s Smaller Cities for Foreign Brands Starting out in China.

There has been a lot written and said over the years, by many respectable publications regarding the advantages for foreign brands of considering smaller or “lower tier” cities as their entry location. The term lower or 2nd, 3rd, 4th level etc is unfortunate as this oft conjures up a negative, stereotypical image turning potential businesses

Volkswagen strengthens its Commitment to New Energy Vehicles in China

Earlier this year China announced it was relaxing rules around foreign Joint Ventures [JV] in China. Previously, foreign firms had been restricted to a 50/ 50 share. Among the first of the foreign firms to take advantage of this were the German automotive maker giants BMW and VW . Earlier BMW had moved to take