We are going to take a punt here and suggest that most of you understand what we mean by “Consumer Association.” Very likely there is one in your country. Not to be confused with the Consumer Brands Association. But just in case here is a definition from the Cambridge Dictionary:
We have, on past occasions, referenced the pitfalls and dangers of trying to leverage another’s culture for marketing and financial gain. Even if, in the very rare instances the motive is pure and not driven by marketing or economic reasons, it is, in our view not something to be taken lightly.
With our focus on EV in China in a year that is only a few weeks old you could be forgiven for thinking Aim2D has developed into a China Auto mobile website. From our article early January looking at the fight between Tesla, Xpeng and Neo for the top EV crown in China, to FordContinue reading “China’s Top EV: 2021”
Start of March, and the “working” New Year of the OX is probably now almost back to normal. Most people who went away for their Spring Festival came back around a week ago after the statuary 7 days. Many others tacked an extra few days onto the event.
Just in case you missed it, this month, February, heralds the coming of the Chinese or Lunar New Year. Also known as Spring Festival in China and TET in Vietnam. This year, 2021 it falls on February 12th. The lead up, which starts as early as October for some brands, is possibly the busiest andContinue reading “Ford in China: a Horse, an Ox or an Ass?”
Latest China EV Motoring News If you are not familiar with the first 2 names, don’t worry, you may soon be. They are aiming to be China’s leading domestic EV brands, along with Tesla. Whilst still long way from toppling Tesla as leader, both Xpeng and Nio recorded increased sales figures for December 2020. WhatContinue reading “Xpeng, Nio, Tesla”
If you are familiar with Aim2D you will know that our prime purpose is to bring you the latest cutting edge business, marketing, tech and social media news in China. China is a big country, and a lot can happen in a day, especially over different industries and segments. This page is updated weekly, soContinue reading “Never Miss Latest China Biz News”
In case you missed it and are wondering who Bic Brands is, we are the company which supports the Aim2D, Bicyu and Uengager brands. Aim2D is, as you know, a media site bringing you the latest, real time news and updates about Business, Marketing, Tech and Social Media in China. Aim2D provides a convenient, oneContinue reading “Join Bic Brands”
As we draw to an end of the year, time to just quickly refresh some of the publications we source our articles from. If your focus or interest is the beauty or cosmetic industry in China, or anywhere in Asia for that matter then Cosmetic Design Asia is a website you should keep an eyeContinue reading “China Cosmetics and Beauty News”
We have, on a few occasions, written about China’s Singles Day or Double Eleven shopping festivals. One month on from 2020’s Singles day, today’s article takes a sort of behind the scenes look at some more numbers. Those behind Alibaba’s side of the 11/11 extravaganza.
Hello, today we look at a third and final – for this segment – in our China Live Streaming video trilogy. Last time we looked at how Alibaba’s Taobao Live Streaming app was used by fruit growers in China. We were hoping to dispel the myth that Life Streaming is only for high end luxuryContinue reading “China Life Streaming: pushing boundaries”
Welcome, last time we looked at China’s 11/11 festival. Today we present the second in our trilogy of Alibaba focused short videos exploring what is now a mandatory tool in any brand’s China marketing tool box. The topic of “Live Streaming “in marketing to Chinese.
Trilogies. We love them at Aim2D. They provide a nice way to look at one topic, which may be broad, and break it into a series of smaller sub topics. So it is with Live Streaming in China. Trillogies work even better when released as short videos.
It was the biggest online sales festival of the year in China and maybe the world. Thankfully, it is all over and done with until 2021. But you can bet your life that planning for that event has already started. In this, short post, we look at five more examples of creative D11 campaigns fromContinue reading “Creative Tips for China’s 11/ 11”
Perhaps you have been reading the reports on the China economic post Covid recovery. Maybe you have been wondering if you should be entering the China market. However you might be skeptical regarding the figures. Can they really be trusted? Is China really going to move ahead? We understand, it is natural, so we suggestContinue reading “China’s Economy to Surge past 56 Nations in 4 years”
August 10, 2020 By CIW Team Today we bring you the last in our current trilogy of reports from China Internet Watch, this time looking at Fast Moving Consumer Goods (FMCG) in China. This article is noticeably shorter as it is part of CIW’s “premium” content, only available to subscribers. However, this isn’t going to be aContinue reading “China FMCG 2020”
This article originally appeared in China Daily By Chai Hua in Shenzhen | chinadaily.com.cn | November 8th 2020. Chinese technology giant Huawei Technologies Co debuted 15 Internet of Things products at an event in Shenzhen on Thursday. While we might just be coming to terms with smart mirrors, move over Snow White, and feel safeContinue reading “Mirror Mirror on the wall”
If you think of China, in particular Beijing, what are some of the things that first come to mind? The Great Wall is probably up there, along with, maybe Tienanmen Square with the Forbidden City and Peking Duck. All iconic and on the must see, must do list of almost every tourists. Both international andContinue reading “The Ugly Chinese Duckling”
Can middle-class Chinese withstand the aftershocks of COVID-19? Hello, today we are changing gears a little but with a link to an article form Sixth Tone. You will recall we introduced Sixth Tone back here as a newer edition of our news provider stable. Well maybe not news as such. Sixth Tone tends to beContinue reading “China’s Middle Class- under the lens.”
Well good morning and greetings from Shunyi where it is Tuesday 13th October. Like most of China, we are back after an unusual 8 days National Day / Mid Autumn Festival holiday. Unusual in several aspects. Firstly, unusual in that the two fell on the same day, as we mentioned here.