A New Zealand Success Story in China.

New Zealand, that country nestled deep in the South Pacific, not too far from that other little place that was once a British penal colony. When asked, most people usually think of sheep, kiwi fruit and the game, rugby – which incidentally, we are told, translates to Chinese as “the game played with a ballContinue reading “A New Zealand Success Story in China.”

Aim2D Black Friday

Hello again for Thursday November 25th. As usual we are here in Shunyi where we are still enjoying a rather temperate and mild tail to Autumn. Unlike some of our colleagues further north in Jilin province. We will link to some images at the end of the is short article.

Bottoms up in China!

A cheeky (weak pun) provocative little title this week, but perhaps it is not it what you think.Or maybe hoped.Greetings again, as usual, from sunny Shunyi, north east of Beijing, a (good) stones throw from Beijing Capital Airport. Today is Tuesday, 23 of November and I am sure if you live outside of Asia, youContinue reading “Bottoms up in China!”

Huawei Bounce Back?

Hello, greetings again as usual from Shunyi for Thursday, November 18. A very, very foggy Shunyi. Airport is temporarily closed. On the subject of airport and flights, as from today, Beijing has restricted the number of domestic flights and passengers it will accept from Covid infected areas. So, if you were looking to fly intoContinue reading “Huawei Bounce Back?”

China Covid – a Perspective

Hello again and warm greetings from Shunyi for Tuesday, November 16th. A shorter piece today linking back to an older article, circa Feb 2020 from our colleagues at “Taste Collective.” It is essentially a brief, as in half a dozen questions, survey to various actors involved in marketing to Chinese in some form or other.

China: November Eleven

Hello, greetings from Shunyi for November eleventh, yes, double eleven and we are moving on. We may, perhaps, later bring you updates but for now, let’s look at other business news headlines making news in China courtesy of Yicai Global.

Assumptions in China

Hello and greetings from Shunyi for Thursday Nov 4th, the day beofre Guy Fawkes if you are British. If you are not, sorry about that. If you have read any of our previous posts, one of the things you may have noticed is we are big fans of Change Therapy, a website run by Steve,Continue reading “Assumptions in China”

China – November 2021

Hello, welcome again to Aim2D for Tuesday November 2nd, 2021. Over the past couple of articles we have looked at the upcoming 11/11 or Double Eleven sales whatever in China. Also called Singles day in some foreign media. Today will will look at singles, from another angle. Also, take a quick look at Yum brands.

Happy Birthday to us!

Yes, today is our birthday – 18 years old. Saturday, 29th October 2003 we officially launched WordPerfect Marketing Studio, a legally licensed and registered China business. Later to be the grandmother of Aim2d. Coincidentally – not – it was also Everlyne’s Birthday. Today is a double celebration Those were tough years. No digital back then.Continue reading “Happy Birthday to us!”

Preparing for China’s 11/ 11

In our past 2 posts we have talked generally about China’s shopping festivals and the marketing frenzy in the lead up to the Chinese New Year or Spring festival. Today, our last post for October we focus a little more on Double Eleven (11/11) and build on our last article; China Double Eleven and revisitContinue reading “Preparing for China’s 11/ 11”

Create China Customer Connections

Greetings again from Aim2D in Shunyi for Thursday 21st October. Was it not, just a few days ago we were looking forward to the beginning of October and a 10 day break? Now we are but the same number of days away from November.

LinkedIn out of China

Hello, good morning from Shunyi for Tuesday October 19th. During last weekend news broke that Microsoft had decided to pull the plug on their China operations. This was apparently in response to what they saw as Chinese censorship of their platform. Let’s take a quick look at that.

Rise and fall of foreign auto’s in China

Hello, greetings from Shunyi for Thursday 21st September. Last week we looked at European Auto Brand History in China which focused briefly on the rise of the motor car in China and the foreign brands driving it. This article looks at where things may be now in this bloody, vicious battleground and bitterly competitive market.

Thinking Differently

Hello, and again, welcome from Shunyi for September 21st. ‘Tis Mid Autumn Festival celebration in China, Asia. Colloquially called Moon Cake day. We talked about that here: So today is actually a holiday – we are closed. That means we have an opportunity to talk about something other than China Marketing Business directly.

2021 Met Gala and China

Hello again from Shunyi for Thursday Thursday September 16. Diverting somewhat from our usual strategy to bring an excerpt from an article written by Adina Laura Achim published the other day on Jing Daily. One of our “Goto” sources for cutting edge China news.

Foreign EV in China

Hello, and greetings, again, from Shunyi for September, Tuesday 14th to be precise. Last Thursday, September 9th, we published a short article titled EV in China in which we commented that it seems non Chinese brands of NEV / EV were arriving late for the party. In particular, the Detroit makers. Today, we will expandContinue reading “Foreign EV in China”

EV in China

A shorter article today, for Thursday September 9th, as there is so much other news to compete with. As our title suggests we will quickly look at EV in China from 2 angles. Firstly a quick look at the growth of EV sales in China, then we tke a look at another possible clone orContinue reading “EV in China”

Pretty Chinese Men

Hello, welcome to Aim2D for Tuesday September 7th coming to you as always from the Beijing Airport Tech Zone, in sunny Shunyi. ‘cept it’s grey and raining today – again. Never mind, let’s march on John. Last Thursday we ran this story and briefly commented on the take over of cosmetics sales by males inContinue reading “Pretty Chinese Men”

Bicyu / Uengager: What we do.

There are many truisms in life, for example, China is a very big country. Yet it is not just one very big market. It is instead a multitude of markets, that often overlap or interlock and can, indeed, even be further segmented. In today’s post we endeavour to answer one of the most frequent questionsContinue reading “Bicyu / Uengager: What we do.”

The NEW Order

One thing about life you can be sure of is you can never be sure of anything. OK, yes, corny, pseudo philosophic introduction. We could just have easily said that nothing in life stays the same. Thinking of some of history’s great empires, Greek, Roman, British – where are they now? Replaced by a newContinue reading “The NEW Order”

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