Tag: Luxury in China
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International Brands in China
From time to time we post in support of the publications and sources we use to collect much of our material. This fits in with Aim2D’s purpose: to provide informative, educational materiel to help brands better understand the China market. However, despite the reference to lux in this weeks title, it isn’t just fashion or […]
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Asia Influence on Luxury
This article looks at the growing influence Asia is having on the luxury sector. In particular a focus on the watch industry in China following the country’s rapid bounce back from Covid. At least, domestically. Why the focus on luxury? If you follow us you will know the answer. If not, read [lay] on Macduff, and damned be him who first cries ‘Hold! enough! […]
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Why do Luxury Brands Find Success or Failure in China?
We are sharing this topic and pretty much entire article from The Luxury Conversation because on the topic of LOCALISATION in China- and others- we’re aligned in our beliefs. We have been content to sum it up with; “Well, China is not one huge 1.4 million market.” This article takes it several steps further.
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Where e’re goeth Lux in China…
Back in Jan this year as nations contemplated and debated lock down, “experts” raised concerns regarding the potential damage to the economy. Especially retail speeding. This rhetoric seemed to be couched in the form of an Einstein discovery.
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China Luxury Marketing
LuxePulse Fashion,- is a quarterly report published by our friends at the “Luxurry Conversation” AKA Reuter Intelligence Luxpulse gives businesses market analysis and news on brand campaigns, influencer collaborations, digital activations across Chinese social platforms and more.