Tag: Luxury in China
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How Brands Can Thrive In China
Today’s post is shorter than usual as we reference an article from Alibaba. Despite the title emphasis, it is worth reading for any brand considering China.
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Get intimate with Chinese customers
Are you really engaging with your Chinese consumers? Maybe not, lets look at this.
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Glamour Camping in China
This is a short follow up to an earlier article, learning E-com from China:
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2022 Chengdu Auto Show
To day we are taking a closer look at the auto industry in China. Last Friday we looked at the destructive weather currently making life difficult in China. In particular we looked at Sichuan Province and their colossal drought which is impacting not just grain farmers but businesses and home owners, as well. Now we […]
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Learning E-Com from China
It’s Tuesday, time to take a few paragraphs to look at something China marketing related that caught our eye.
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How Covid and technology drive China tourism change
Greetings again from Shunyi for Tuesday 18th January 2022. Today we have tilted direction a little bit to introduce an article by Zhang Mei, founder of WildChina, travel company and a strong, passionate proponent of sustainable travel. A native of Yunnan province this piece explores the positive changes Mei found on a recent trip back to […]
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Pretty Chinese Men
Hello, welcome to Aim2D for Tuesday September 7th coming to you as always from the Beijing Airport Tech Zone, in sunny Shunyi. ‘cept it’s grey and raining today – again. Never mind, let’s march on John. Last Thursday we ran this story and briefly commented on the take over of cosmetics sales by males in […]
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Best of British
Hello again for Thursday, not just any Thursday, it has the distinction of being the first Thursday in September. Moving on. A few weeks back we featured a video from Alibaba re Tea Pigs, Selling Tea to China, the British brand of tea bag. Seems unfair to dismiss them so lightly, but anyway today we […]
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Selling Tea to China
If you have been following us or have read our “About Us” page you will know that we were originally founded as WPBeijing, a Sino British company back in 2003. Of the two partners, the Chinese side was represented by Everlyne Yu with The Bic standing in for the British. Both partners continue to drive […]
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International Brands in China
From time to time we post in support of the publications and sources we use to collect much of our material. This fits in with Aim2D’s purpose: to provide informative, educational materiel to help brands better understand the China market. However, despite the reference to lux in this weeks title, it isn’t just fashion or […]
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China Lux and Fashion News
Hello, Happy New Year – 2021! Beijing is having one of its coldest, meanest winters for a while. In fact, China is unusually chilly, a nation wide orange alert warning was issued last week. Not often we get that. Hope it is not so extreme where you are.As you may have guessed from our past […]
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Asia Influence on Luxury
This article looks at the growing influence Asia is having on the luxury sector. In particular a focus on the watch industry in China following the country’s rapid bounce back from Covid. At least, domestically. Why the focus on luxury? If you follow us you will know the answer. If not, read [lay] on Macduff, and damned be him who first cries ‘Hold! enough! […]
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Why do Luxury Brands Find Success or Failure in China?
We are sharing this topic and pretty much entire article from The Luxury Conversation because on the topic of LOCALISATION in China- and others- we’re aligned in our beliefs. We have been content to sum it up with; “Well, China is not one huge 1.4 million market.” This article takes it several steps further.
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Where e’re goeth Lux in China…
Back in Jan this year as nations contemplated and debated lock down, “experts” raised concerns regarding the potential damage to the economy. Especially retail speeding. This rhetoric seemed to be couched in the form of an Einstein discovery.
Aim2D China Business News 