Pretty Chinese Men

Hello, welcome to Aim2D for Tuesday September 7th coming to you as always from the Beijing Airport Tech Zone, in sunny Shunyi. ‘cept it’s grey and raining today – again. Never mind, let’s march on John. Last Thursday we ran this story and briefly commented on the take over of cosmetics sales by males inContinue reading “Pretty Chinese Men”

Best of British

Hello again for Thursday, not just any Thursday, it has the distinction of being the first Thursday in September. Moving on. A few weeks back we featured a video from Alibaba re Tea Pigs, Selling Tea to China, the British brand of tea bag. Seems unfair to dismiss them so lightly, but anyway today weContinue reading “Best of British”

Selling Tea to China

If you have been following us or have read our “About Us” page you will know that we were originally founded as WPBeijing, a Sino British company back in 2003. Of the two partners, the Chinese side was represented by Everlyne Yu with The Bic standing in for the British. Both partners continue to driveContinue reading “Selling Tea to China”

International Brands in China

From time to time we post in support of the publications and sources we use to collect much of our material. This fits in with Aim2D’s purpose: to provide informative, educational materiel to help brands better understand the China market. However, despite the reference to lux in this weeks title, it isn’t just fashion orContinue reading “International Brands in China”

China Lux and Fashion News

Hello, Happy New Year – 2021! Beijing is having one of its coldest, meanest winters for a while. In fact, China is unusually chilly, a nation wide orange alert warning was issued last week. Not often we get that. Hope it is not so extreme where you are.As you may have guessed from our pastContinue reading “China Lux and Fashion News”

Asia Influence on Luxury

This article looks at the growing influence Asia is having on the luxury sector. In particular a focus on the watch industry in China following the country’s rapid bounce back from Covid. At least, domestically. Why the focus on luxury? If you follow us you will know the answer. If not, read [lay] on Macduff, and damned be him who first cries ‘Hold! enough!Continue reading “Asia Influence on Luxury”

Why do Luxury Brands Find Success or Failure in China?

We are sharing this topic and pretty much entire article from The Luxury Conversation because on the topic of LOCALISATION in China- and others- we’re aligned in our beliefs. We have been content to sum it up with; “Well, China is not one huge 1.4 million market.” This article takes it several steps further.

Where e’re goeth Lux in China…

Back in Jan this year as nations contemplated and debated lock down, “experts” raised concerns regarding the potential damage to the economy. Especially retail speeding. This rhetoric seemed to be couched in the form of an Einstein discovery.

Create your website with WordPress.com
Get started