Tag: marketing to Chinese consumers
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2024 New Wave Chinese Tourists
Hello, and welcome back to Aim2D and our update of what is new, trending or informative in the China business, marketing, social and tech scene. Today, as our title foretells, we are taking a quick look at China travel and tourism. For many developed countries, travel and tourism is a major driver of the economy.…
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June China EV Action Roundup
Did the EU try to spy on China’s EV makers under the guise of an official investigation? Hello again, welcome back, thanks for dropping by.It’s been a while since we took a look at the Chinese EV or NEV market so today it’s time for a quick glance at what has been going on and…
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Digging Deeper into China Society
If you have read our home page or about us, you will know that Aim2D is about sourcing an alternative selection of China marketing, tech, business and social media news for organisations [or individuals] who are considering entering the China market. We know, from our own experience and because many of you have told us,…
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Is China’s Coffee market too hot for some?
Hello, if you are familiar with our work, then please scroll down a bit, otherwise, a short intro. Aim2D is the China “News” arm of our MarTech company. Our Aim is to provide foreign firms interested in China with useful, informative China business information, news and social trends so they can make better informed China…
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How China pivots to a cater for its growing aged population
Hello again, welcome back to Aim2D.Probably like us you have heard variations of the way society is defined. From Pope John, Paul II to Churchill, to Gandhi to Truman and many others, the over-arching theme is that society should be judged by the way it treats it’s weakest members, be them aged, children or infirm.…
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Negotiating China’s Changing Social Landscape
Possibly one of the hardest things for almost any brand or manufacturer to juggle and optimise is their customer profile. Initially it was primarily the problem of relating to each successive new generation as new, younger customers came “on line.” Marketing teams (and their agencies) were tasked with developing new, “trendy” ( that words is…
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China’s growing pharmaceutical health care industry
Hello again, thanks for dropping by.We have in other articles, talked about the “hot” sectors in China, and cautioned about jumping on every shiny new thing that appears on the market. That advice usually goes hand in hand with messages of due diligence, market research and our favourite lament: remote business does not work well…
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How Did China’s 1st Quarter Economy Grow by 5.3%?
Last month China surprised the world with a better than expected gross domestic profit result for the first 3 months of this year. The announcement of a 5.3 growth was of course greeted with derision and claims of fudging or manipulation by some global players. So it was no surprise that the following headline generated…
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2024 welcomes the NEW Shanghai
Hello again, thanks for joining us today as at least here in Norwich England, April seems to be playing out much the same as March and February. Both politically and weather wise. Both unstable.However today we want to return back to China, Shanghai in particular and take a short, closer look at what is happening…
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2024: China Driverless EV tech
If you were to take a drive out of Beijing, head south east, roughly towards Tianjin you will come to a place called Yizhuang, just of the 5th ring road in Beijing’s Daxing District. Whilst you may associate Daxing with Beijing’s second International air terminal, you’re very unlikely to find Yizhuang on any tourist website…
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Thinking Differently
Today we are talking about something other than China Marketing Business directly. In fact, it is an older post, one whose theme we, errr, borrowed, from our friend Steve in Scotland. Some of you might recall we have spoken of him before. Because this is a sensitive topic, let me set the scene a little…
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2024 – China Business News Update
Today we slowly haul ourselves out of holiday mode, put the 2024 Chinese New Year and Spring Festival celebration behind us and look at our first publication for the year of the dragon
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China – her Changing Face
Hello again, sometimes life has a way of just falling nicely into place. Not often, but sometimes~ For example, we were languishing over what to publish for our final piece this year when we noticed an old article on Chengdu had attracted new readership. By coincidence, the day before we had read a related Yicai news…
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2024 China Europe News
Europe has featured rather strongly in Chinese business news for a few months now, so today we will look at a couple of more recent articles. We begin today with 2 short videos from our friends at YICAI GLOBAL featuring Michael Lohan, chief executive of the European country’s FDI agency where he outlines advantages of Chinese…
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2024 – China Ev News
If you have long memories you will remember the start of 2023 ushered in the auto price wars in China with some makers dramatically reducing their prices to shore up sales. If you were expecting 2024 to be a more stable year- sorry, think again. 2024 China Auto Sales May Grow 3% According to an…
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5 day international delivery ex China
As we move to further develop our English subsidiary we need to make a few changes to our publication schedule. After Chinese New Year (Spring Festival) we will publish once a fortnight. Today we are continuing with our short “How China Works” series” looking behind the scenes at the development of China’s logistics program that enables…
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EV / NEV transport in China
As we move to further develop our English subsidiary we need to make a few changes to our publication schedule. This time next month, will be Chinese New Year (Spring Festival) after which time we will publish once a fortnight. Last Tuesday we looked at Smart Phones in China. Brought to you in video, courtesy of brand…
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Smart Phones from China
Welcome back to Aim2D for Jan 9th, 2024.As we move to further develop our English subsidiary we need to make a few changes to our publication schedule. This time next month, will be Chinese New Year (Spring Festival) after which time we will publish once a fortnight. Today we ease in to (or out of) our…
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China Shopping Festivals are dead- long live China Shopping Festivals
Greetings and felicitations for this, our last post for 2023.To honour the end of the year we are going out, not perhaps with a bang, but with a good dash of presumptuousness. We have, over the years dissected, analysed and offered guidance on China’s hideous and often obscenely over hyped massive shopping festivals. From 6/ 18…
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It’s Halloween Jim – but not as you know it.
Hello and welcome to what is our final article for for 2023, we will be back around the middle of Jan 2024. Today we are flashing back – just a little way – to end of October and that dubious celebration now re-packaged as Halloween.Whereas in European culture – well, some – it’s a time…
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