China’s New Data Collection Laws

Coming into effect 1st may 2021 China has updated its old data and personal information laws in the wake of the digital age and customer complaints. If you have or are contemplating a business in China, it is in your very best interest o ensure you are not only aware of these laws, but thatContinue reading “China’s New Data Collection Laws”

2021 China Travel and Tourism

Hello and welcome to Bic Brands for Tuesday, March 23, 2021.We are going to jump around a bit in this episode and cover a couple of things. Both related to Chinese travel. Well, sort of. First up is a quick look at domestic Chinese tourism followed by Qingmin Festival. Or maybe t’other way ’round. OK,Continue reading “2021 China Travel and Tourism”

Genuine respect or cynical strategy?

We have, on past occasions, referenced the pitfalls and dangers of trying to leverage another’s culture for marketing and financial gain. Even if, in the very rare instances the motive is pure and not driven by marketing or economic reasons, it is, in our view not something to be taken lightly.

Never Miss Latest China Biz News

If you are familiar with Aim2D you will know that our prime purpose is to bring you the latest cutting edge business, marketing, tech and social media news in China. China is a big country, and a lot can happen in a day, especially over different industries and segments. This page is updated weekly, soContinue reading “Never Miss Latest China Biz News”

Join Bic Brands

In case you missed it and are wondering who Bic Brands is, we are the company which supports the Aim2D, Bicyu and Uengager brands. Aim2D is, as you know, a media site bringing you the latest, real time news and updates about Business, Marketing, Tech and Social Media in China. Aim2D provides a convenient, oneContinue reading “Join Bic Brands”

China UX Revisited

Once apon a time, well, a few days ago actually, in a country far far away – we are talking about Christchurch City in New Zealand – councillors decided it was time to redecorate the city buses. Good for them too. In some of our travels we find the often dull grey or lifeless beigeContinue reading “China UX Revisited”

Live Streaming: an alternative view

Welcome, last time we looked at China’s 11/11 festival. Today we present the second in our trilogy of Alibaba focused short videos exploring what is now a mandatory tool in any brand’s China marketing tool box. The topic of “Live Streaming “in marketing to Chinese.

China 11/11 Live Streaming

Trilogies. We love them at Aim2D. They provide a nice way to look at one topic, which may be broad, and break it into a series of smaller sub topics. So it is with Live Streaming in China. Trillogies work even better when released as short videos.

Creative Tips for China’s 11/ 11

It was the biggest online sales festival of the year in China and maybe the world. Thankfully, it is all over and done with until 2021. But you can bet your life that planning for that event has already started. In this, short post, we look at five more examples of creative D11 campaigns fromContinue reading “Creative Tips for China’s 11/ 11”

China FMCG 2020

August 10, 2020 By CIW Team Today we bring you the last in our current trilogy of reports from China Internet Watch, this time looking at Fast Moving Consumer Goods (FMCG) in China. This article is noticeably shorter as it is part of CIW’s “premium” content, only available to subscribers. However, this isn’t going to be aContinue reading “China FMCG 2020”

China retail sales growth turned positive in Q3 2020

October 19, 2020 By CIW Team With this year’s -2020 – double eleven or single’s day retail extravaganza only a week away speculation is rife as to whether the event can live up to its hype. Will it exceed last year’s sales and produce the massive figures we have all become bored with year after year? WhileContinue reading “China retail sales growth turned positive in Q3 2020”

The Ugly Chinese Duckling

If you think of China, in particular Beijing, what are some of the things that first come to mind? The Great Wall is probably up there, along with, maybe Tienanmen Square with the Forbidden City and Peking Duck. All iconic and on the must see, must do list of almost every tourists. Both international andContinue reading “The Ugly Chinese Duckling”

China National Day

Tuesday, September 29 and we are into the final few days, not just of September but the start of the China National day holiday. This is always a huge event, partly for patriotic reasons, but mostly as it -usually- presets the last chunk of decent weather in most of China before the lousy winter setsContinue reading “China National Day”

China’s Faux Meat Saga

Greetings from Shunyi Tech Development Zone for Tuesday 22nd September 2020. Today we have an update on our last story on the artificial meat saga currently running in China. We commented that the still raging fires of health and fitness may be behind the drive of some of the fast food companies to jump onContinue reading “China’s Faux Meat Saga”

Why do Luxury Brands Find Success or Failure in China?

We are sharing this topic and pretty much entire article from The Luxury Conversation because on the topic of LOCALISATION in China- and others- we’re aligned in our beliefs. We have been content to sum it up with; “Well, China is not one huge 1.4 million market.” This article takes it several steps further.

Food for Thought in China

It is said, or used to be, that you can’t go wrong in the food business. No matter what, people gotta eat. Well, today in China, that theory is being put to the test. Very strongly tested. Maybe the same in your part of the world? Whilst China’s much hyped 6/18 shopping extravaganza showed theContinue reading “Food for Thought in China”

Content Marketing for Success in China

<p class="has-normal-font-size" value="<amp-fit-text layout="fixed-height" min-font-size="6" max-font-size="72" height="80">This article is based on a question from a woman a few years back regarding her WordPress website site. <br>Of course, it applies to any website, not just WordPress. <br>There are many excellent articles on the web with more indepth detail- you might find value in reading them alsoThisContinue reading “Content Marketing for Success in China”

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