Tag: marketing to Chinese consumers
-
Behind the Shanghai Lockdown
Today we are going behind the scenes to look in a bit more detail at the Shanghai Covid lockdown.
-
15 Natural Wonders of China
Today, being Friday 3rd June we are tourists at some of China’s more picturesque locations. News-24/7 Tuesday Focus Friday Foto’s
-
Dating Chinese
Today we are going to look at a social issue in China. Namely Chinese thinking and ideals around dating, marriage etc.
-
China’s Zero Covid Controversy
We’ve had a few messages re our Covid status. To clarify: despite what you may have read in mainstream media, no, 20 million people in Beijing are not locked down.
-
MCN’s in China
Hello, and once again, greetings from Shunyi, today is Tuesday May 10th. Being Tuesday means too, that it is time for us to look at a little more depth in either a trending or interesting aspect of “marketing to Chinese in China.” This week we take closer, slightly cynical look at MCN’s In China.
-
Salute to Workers?
Aim2D is a real time, 24/7 China Business, Marketing, Tech and Social Media News Portal of Bic Brands. Tuesdays we look at one trending, hot or interesting topic in a little more detail whilst Friday we bring you an image gallery which we hope adds greater depth and perspective to your understanding of China and […]
-
Sustainability in China
Hello, and once again, greetings from Shunyi, in Beijing’s North East corner for Tuesday April 26th as we celebrate our 201 st post~The war on plastics, especially in packaging and micro plastics has intensified. Many Gvts have enacted legislation putting the onus on brands to limit their use on ecologically damaging components.
-
Yellow Dust.
In the late 1990’s when The Bic was based in Korea, “Yellow Dust” was a regular problem. Especially in the capital Seoul. Named partly as it was a yellow coloured sand, and partly as it blew across from China. The Gobi to be exact. Arriving North China 2000 he struck the same thing. However,thanks to […]
-
Celeb Marketing in China
Hello, and welcome back for Tuesday April 19th, for many of you perhaps Easter Monday a public holiday. We hope you enjoy your day of rest~ Business news in China at least, has been scant these past few weeks, overshadowed by the Ukraine war and of course, Covid in Shanghai. Both have created a sharp […]
-
Nod to Online Delivery Workers~.
Hello for Friday April 15th. Last week, courtesy of Sixth Tone, we posted a link to a short video relating to the lockdown of Shanghai that proved popular. Today, let’s try the same magic with another short movie looking at Shanghai’s online food delivery workers. We’ve also included links to more detailed background.
-
In Bed with Chinese
Tuesday April 12th and we are opening with what we guess is called “click bait.” But before we get you all hot and bothered, a word of caution: today’s article might not be what you imagine. Or expect.
The Bic
-
Shanghai: Ghost City~.
You will remember last Tuesday, April 5th, we wrote about Qing Ming festival, Dead People’s or Ghost day. Mainstream media has also thoroughly covered the Covid situation in Shanghai and its lockdown. For those of you who remember Shanghai, a bustling, busy city teeming with life this video, courtesy of Sixth Tone shows it now, […]
-
On-line V/S China Live Streaming
Hello and welcome back to Aim2D for Tuesday April 5th, 2022 which just happens to be Qing Ming, or Dead Peoples Day a 3 day holiday. So, if you have been wondering why your Chinese side have not been answering the phone…… If you have an interest in death and celebrations, these two links might […]
The Bic
-
China’s ‘Soft’ Brands Go Global
Hello and welcome back to Aim2D for Tuesday March 29th, our last post for the month. Today we wrap up showcasing our favourite resources for useful news and stories relevant to marketing, tech, business or social in China.
-
Any Time is Tea Time~.
Ahh tea, the cup that cheers. And you can also brighten your mood by reading the tea leaves afterwards! Whether your taste runs to the robust blacks, such as English Breakfast, Earl Grey, perhaps a less robust Oolong (also called Tieguanyin or Formosa Tea ) a softer green or delicate white or Pu er or […]