Hello and welcome back to Aim2D for Tuesday March 15th- halfway through the month already. Today we continue showcasing our our favourite resources for useful news and stories relevant to marketing, tech, business or social in China. Plus we take a quick look at some things which made local China business news last week.
Breaking China Business, Marketing, Tech and social News
OK, lets get to it. In our page “Breaking News” we link to around a dozen different publications that carry credible, objective, helpful and relevant stories news or trends to help businesses, large or small, make the right choices and decisions when researching a China market entry. Today we will highlight two.
A platform for luxury professionals that curates and highlights topical issues that are impacting the industry and weighing on the minds of our community.
From consumer attitudes and trends to the factors influencing and shaping the market
The Luxury Conversation features articles on trends and interviews with industry leaders, publishes newsletters and reports.
Yicai is a Shanghai based well respected Chinese language site focused on economics and finance.
The Global site is an English language option with broader categories. However it lacks the depth and breadth of Caixin while its pro Gvt style of reporting gives it a less adventurous, more conservative feel.
If you are looking for purely China business financial and economics statistical data then this will be helpful. However our top pick is still Caixin.
Metaverse in China
Whether you are one who sees the Metaverse, AI, NFT’s and VR as the latest, greatest must have shiny new marketing toys or something of a craze that will be gone tomorrow, today’s Aim2D issue should still appeal.
First up we look at “What Brands need to Know about the Metaverse (and other new, shiny marketing toys) from the luxury perspective. Again, brought us by our mates at The Luxury Conversation. Also do remember that just because you may not see your brand as lux, doesn’t mean this is irrelevant. Very often, lux is a great bell weather for other brands and consumer goods in China.
Sticking with the Metaverse theme we are also linking you to Metaverse trends in China 2022 a white paper produced by China Internet Watch, another of our “Favorites” which we recently showcased. Please note, this links directly to their white paper which is a subscriber only option.
The week that was in China.
A nice little article from “Future Car” re Baidu’s Apollo Go robotaxi service which has expanded to Shenzhen’s Nanshan District, providing autonomous robotaxi services to commuters there for the first time. Shenzhen becomes the seventh major city where Baidu has introduced its robotaxi ride-hailing services in China, following previous launches in Beijing, Shanghai, Guangzhou, Chongqing, Changsha, and Cangzhou. Please read the full article here: Baidu’s Apollo Go Robotaxis Are Now Deployed in All of China’s Top Tier Cities After Launching in Shenzhen
Volkswagen helped China create its modern auto industry and was the beginning of learning about cars and first choice for many of China’s first generation of car owners.Volkswagen has been a the top seller almost every year. However, maybe coming late to the EV party in China is costing VW as it faces declining sales among fierce competition from Tesla and local Chinese EV brands. Can the VW Group regain their former crown? Caixin Global (premium ) take an indepth look at this: Volkswagen’s EV Missteps in China.
Apple in China
Last Tuesday, Apple unveiled the third-generation iPhone SE, the latest version of its smallest and cheapest iPhone, a 5G-enabled iPhone 13. Is Apple now looking to go head to head and take on the Chinese handsets which currently dominate this sector? The question is covered by Caixin Global (premium): Apple Takes On Chinese Smartphone-Makers With Revamped Budget Handset
Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.
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Then perhaps you may like to chat directly and personally with Everlyne?
But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she does eat, drink and sleep – sometimes.
Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;
Introducing Everlyne YU
In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.
She began Uengager, as a SaaS MarTech company focused on customer engagement in 2017.
Hello, Nihao, I’m Everlyne
“I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.“
Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.
Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.
If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.
Note: App is in Chinese and needs WeChat account to access.
Take Tea with Everlyne
Covid’s persistence means this address is not always available.
But Beijing has many tea shops or cafes where we can still meet and chat