Breaking China Marketing News

Know what’s happening today, now, in China Business, Marketing, Tech or Social Media with a selection of media resources.

Updated Daily

Jing Daily:

Jing daily focuses on China Luxury, which even if it is not your focus, should still be of interest to you as it is a very good gauge of the marketing climate in China.Where luxury goes, mainstream usually follows.

Caixin;

Caixin is a Beijing based publication with its finger on the pulse of business China generally. Despite its local base, it is not afraid to call things as they are. Caixin is a FREEMIUM publication, some stories are by subscription only. Highly recommended

South China Morning Post -SCMP

Most businesses know this one. It can get a bit salacious and sensational at times. Is, more oft than not, blocked in China because of its open criticism. Never-the-less, it’s business stories are another excellent source of learning. Not as good as Caixin, worth browsing.

China Daily

Yep, we know what you are thinking. Yet despite its reputation as “Party Mouthpiece” its business and technology section are often informative. It does take a more conservative, superficial approach but should not be written off as a source for China biz news.

Cosmetics Design Asia

Title says it all really. Their self description states:
“News & Analysis on Cosmetics Formulation & Packaging in Asia-Pacific.” If this is your industry and you want to keep up in Asia, welcome. They also have an EU ans US version.

Updated less often~

Sixth Tone

Sixth Tone is less of a news site and more a sharp lens on China society and what is happening at grass roots level. Ideal as your early warning system for tends and changes in China. Not afraid to push boundaries in some of their content.

China Internet Watch

If tourism is your focus, this site updates fortnightly with China travel / tourism news. If not your sector, this take you to their home page where you can chose what fits you.

The Luxury Conversation

Yes, lux again. You know why. But also worth considering, your brand may well be seen as lux in China due to its pricing.~ They provide a weekly update on business intelligence on the luxury market in China.

The Taste Collective

A Shanghai-based Creative Food & Beverage Agency creating experiential  F&B.  From pop-ups,  activations, and disruptive  campaigns  for brands in China. We link to their monthly “blog” because- well, its rather good!

Alibaba

Ahh, it is difficult to go or do much in China without the seemingly omnipotent  and ubiquitous Alibaba. A finger in every pie, if there weren’t so many pies. We link to their “New Retail” news page. Why? Because it is the future today of retailing in China. They also produce some brilliant videos.

Tune into the pulse and heartbeat of China today.
Real time contextual news means you can anchor your customers social media data to the background in which she functions and influences her buying decisions. This perspective, helps you better understand your customers, their motivations and ultimately, make better China business decisions.

Hello, I’m Everlyne Yu, founder and CEO of Uengager and WPBeijing Marketing Studio 2003.

I have a wealth of knowledge and experience in the China market and have been privileged to work with many international clients, such as VW and their release of their Bora and the extremely successful CC as well as a long term, ongoing relationship with Sodexo.

Selected Clients

I am happy to chat and discuss any questions, no matter how small or trivial you may think. Probably someone has already asked the same question- many times!

In China Marketing- there is no such thing as a silly question.

To see how your brand can flourish in China, please talk to Everlyne now, or understand more about me.

Everlyne Yu-
Everlyne Yu
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