Slow Boat to Beijing?

Aim2D is a real time, 24/7 China Business, Marketing, Tech and Social Media News Portal of Bic Brands. Tuesdays we feature a trending topic, or China business news. Fridays we share China photo galleries or videos in line with our belief that to successfully market anything to anyone, you really need to know and understand as much as you can about them! Today, being Friday we are looking at Beijing’s Grand Canal and a seductive Chinese beauty.

News-24/7

Tuesday Focus

Friday Foto’s

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MCN’s in China

Hello, and once again, greetings from Shunyi, today is Tuesday May 10th. Being Tuesday means too, that it is time for us to look at a little more depth in either a trending or interesting aspect of “marketing to Chinese in China.” This week we take closer, slightly cynical look at MCN’s In China.

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Salute to Workers?

Aim2D is a real time, 24/7 China Business, Marketing, Tech and Social Media News Portal of Bic Brands. Tuesdays we look at one trending, hot or interesting topic in a little more detail whilst Friday we bring you an image gallery which we hope adds greater depth and perspective to your understanding of China and puts the “Cold, clinical” news into perspective. Being Friday, today we look at a salute to workers.

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Was Shakespeare in China?

Aim2D is a real time, 24/7 China Business, Marketing, Tech and Social Media News Portal of Bic Brands. Tuesdays we look at one trending, hot or interesting topic in a little more detail whilst Friday we bring you an image gallery which we hope adds greater depth and perspective to your understanding of China and puts the “Cold, clinical” news into perspective. Being Friday, today we look at China’s Shakespeare.

Today’s Friday Carousel is a tad longer than our usual Friday fare. It also contains links for your further reading pleasure. As such we have categorised it under our Tea ‘nd Chocolate Bar collection where we try to bring you something a little more interesting and with more depth. So, make yourself a nice pot of green tea, unwrap a bar of Lithuania’s Tai Tau dark chocolate and settle down for a slightly longer read than is our usual serving.

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Sustainability in China

Hello, and once again, greetings from Shunyi, in Beijing’s North East corner for Tuesday April 26th as we celebrate our 201 st post~
The war on plastics, especially in packaging and micro plastics has intensified. Many Gvts have enacted legislation putting the onus on brands to limit their use on ecologically damaging components.

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Yellow Dust.

In the late 1990’s when The Bic was based in Korea, “Yellow Dust” was a regular problem. Especially in the capital Seoul. Named partly as it was a yellow coloured sand, and partly as it blew across from China. The Gobi to be exact.

Arriving North China 2000 he struck the same thing. However,thanks to heavy plantings and better farm husbandry it seemed to be a thing of the past.
Or so we thought as recently it has become problematic again.
Yesterday North China faced another sandstorm.
Even though Shunyi is, relatively speaking, not far from Wangjing and the Olympic Village (mentioned in the slide show) we escaped with just very strong winds.
Maybe mother nature is telling us we are not acting fast enough to her warnings?
This image gallery comes courtesy of Caixinglobal: Grim Skies Over Northern China

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Celeb Marketing in China

Hello, and welcome back for Tuesday April 19th, for many of you perhaps Easter Monday a public holiday. We hope you enjoy your day of rest~ Business news in China at least, has been scant these past few weeks, overshadowed by the Ukraine war and of course, Covid in Shanghai. Both have created a sharp focus on China’s economy. Today we take a quick look at Economy China 2022 plus celeb marketing and the risks.

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Nod to Online Delivery Workers~.


Hello for Friday April 15th. Last week, courtesy of Sixth Tone, we posted a link to a short video relating to the lockdown of Shanghai that proved popular. Today, let’s try the same magic with another short movie looking at Shanghai’s online food delivery workers. We’ve also included links to more detailed background.

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In Bed with Chinese

Tuesday April 12th and we are opening with what we guess is called “click bait.” But before we get you all hot and bothered, a word of caution: today’s article might not be what you imagine. Or expect.

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Shanghai: Ghost City~.


You will remember last Tuesday, April 5th, we wrote about Qing Ming festival, Dead People’s or Ghost day. Mainstream media has also thoroughly covered the Covid situation in Shanghai and its lockdown. For those of you who remember Shanghai, a bustling, busy city teeming with life this video, courtesy of Sixth Tone shows it now, under Covid attack. We are sharing this in the hope it brings realisation that, at the end of the day we are all people, all struggling against the same enemy.

(WARNING: sound is ON by default)

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On-line V/S China Live Streaming

Hello and welcome back to Aim2D for Tuesday April 5th, 2022 which just happens to be Qing Ming, or Dead Peoples Day a 3 day holiday. So, if you have been wondering why your Chinese side have not been answering the phone…… If you have an interest in death and celebrations, these two links might be of interest. Otherwise, read on re our Covid and live streaming story.

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China’s ‘Soft’ Brands Go Global

Hello and welcome back to Aim2D for Tuesday March 29th, our last post for the month. Today we wrap up showcasing our favourite resources for useful news and stories relevant to marketing, tech, business or social in China.

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Any Time is Tea Time~.


Ahh tea, the cup that cheers. And you can also brighten your mood by reading the tea leaves afterwards! Whether your taste runs to the robust blacks, such as English Breakfast, Earl Grey, perhaps a less robust Oolong (also called Tieguanyin or Formosa Tea ) a softer green or delicate white or Pu er or even flower or herbal , there is a tea to suit everyone’s taste, personality and mood.

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China Business News

Hello and welcome back to Aim2D for Tuesday March 22nd. Today we continue showcasing our our favourite resources for useful news and stories relevant to marketing, tech, business or social in China. Plus we take a quick look at some things which made local China business news last week.

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The Metaverse in China and other Shiny Toys

Hello and welcome back to Aim2D for Tuesday March 15th- halfway through the month already. Today we continue showcasing our our favourite resources for useful news and stories relevant to marketing, tech, business or social in China. Plus we take a quick look at some things which made local China business news last week.

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China Pivots from Amazon.

Hello and welcome back to Aim2D for Tuesday March 8th- International Women’s day. Today we continue showcasing our our favourite resources for useful news and stories relevant to marketing, tech, business or social in China. Plus we take a quick look at some things which made local China business news last week.

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China Heavy Vehicle Fleets Move EV.

Hello and welcome back to Aim2D for Tuesday March first. Today we continue showcasing our our favourite resources for useful news and stories relevant to marketing, tech, business or social in China. Plus we take a quick look at some things which made local China business news last week.

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Age is a State of Mind~.

Greetings again from Shunyi for Friday 25th February . It is a funny thing how the media and our society, whether European or Asian has this fascination with age. In particular news where, “elderly man or woman” is often reported. It seems that once you pass 60, somehow life ceases to exist for you.

Especially things such as clothing etc. Take a look in on line stores or shopping malls, note the dull, dowdy products that make up the over sixty segment? In China JD etal have special pages or APPS for the elderly. Not only is the font bigger ( we like that idea) but, sadly, the choice and style is limited. Chinese handset makers offer “Old Mans” devices. We will ignore the sexism as that is the translation, they actually use PEOPLE in Chinese. So we have Old Peoples goods!

You don’t have to be long in China to work out there are two red hot sectors of consumer, just waiting to be milked dry. One is Children ( or mother and baby) the other? Yeah, the elderly. And in each case, a hot product related to health. OK, health awareness is good.

You also don’t need to be here to many days to see that Chinese have a fixation with medicine. Watch any closed circuit Ad TV and at certain times of the day you will be bombarded with aged, decrepit men and women who, after taking a swig of a certain “medicine” are suddenly running a marathon. Winning beauty pageants.

Ok, we have probably made our point by now, which is why this weeks photo gallery is interesting Snapping some urban photography on Shanghai streets, captures some unexpected images as trendy seniors strut their stuff as they go about their usual daily routines. Seems they can rock it as well as the youngsters. So if your line involves retailing to Chinese elderly maybe time to review your prejudices.


As always brought you by Caixin Global : Senior Chic on Shanghai’s Streets

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Taobao Merchants Struggle to Sell.

Hello and welcome back to Aim2D for Tuesday February 22nd. Today look at an article indepth from one of our recommended China business, tech and social media sources. The topic is the negative impact China’s live streaming is having on some traditional Taobao merchants. We also offer our perspective.

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S’no good – Snow in Beijing

Greetings again from Shunyi for Friday 18th February -a few days after Lantern Festival. Hopefully we can look at a gallery of that a little later. Even if you are not a sports person chances are you have caught some news re the Winter Olympics in Beijing. And, if you are like us, probably thought that a good snowfall would be beneficial. Yes? Apparantly not.

Last Sunday heavy snow that fell Sunday on North China which whilst it delighted locals caused trouble for Olympic downhill skiers as it made it harder for them to remain in control. The poor visibility and high winds caused some events to be delayed.

So this weeks gallery takes a quick look -as always brought you by Caixin Global:
Too Much Snow Proves a Problem for Winter Olympics

Continue reading “S’no good – Snow in Beijing”
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