Aim2D: Breaking China Business, marketing, tech social media news and trends
China Business Media brings you latest China Marketing, Tech, Social news and trends
China Business Media brings you latest China Marketing, Tech, Social news and trends

Aim2D is a real time China Business, Marketing, Tech and Social Media News and Story Portal of Bic Brands.
Real News – Real Time – Real Useful

Mainstream media is biased towards salacious, sensational stories from China. Big organisations have access to Government support, information and data. This information imbalance disadvantages small businesses who may lack such access and aren’t always making the right decisions.

Curated Collection of China Marketing, Business, Tech, Social News, Trends & Stories.

As a serious business you need more – more factual, up to date news, trends, commentary, statistics support, insight.
Aim2D brings you more: a link library of trusted local and international latest China business news. Now you can make better informed business decisions.
Even more: a round up and analysis / commentary of the weeks best stories, from our perspective.

More with professional China marketing services.
Help, support, consultancy from Bicyu global marketing brand. Its sister, Uengager, offers training, workshops, China marketing planning and execution. When you reach the stage of entering the China market or look for professional marketing services, we have you covered.

Want even more!
Contact us: join those who DO in China!

Bicyu client logo bar
A selection of Bicyu clients since 2003

Aim2D hands power back to small businesses and individuals in their China Business and Marketing decision-making.

From WPBeijing- 2003- to Bic Brands

Originally founded post SARS, in Beijing, 29th Oct 2003 by Everlyne Yu and Peter Bicknell as WordPerfect Marketing Studio.This cheeky little foreign upstart aimed to capitalise on the “English Language Fever” running rampant in China following her successful bid for the 2008 Olympic Games.

We offered “English Polishing” and western marketing tips to Chinese brands with an eye to the gazillions of mega rich games visitors. Building on this we became WPBeijing, expanding our services to general marketing for both local and International brands.

Today we are known as Bic Brands NZ Co Ltd, representing the business interests of Sharon, Jessika, Petreva and Peter Bicknell, an umbrella company for Aim2D, Bicyu Martech and partners including Everlyney Yu’s Uengager brand.

By sharing our rich history, experience and knowledge Bic Brands offers bespoke China marketing services support, workshops and training.

Introducing Bicyu

Everlyne Yu CEO Uengager
Everlyne Yu CEO Uengager

If you are reading this, chances are you have or are considering a business in China. Maybe you’re looking for support in growing your business; need help with WeChat OA or China social media generally or relevant, current China business news.

China business or marketing plan research, China competitor analysis, China localisation support, Chinese language assistance, Baidu Search website Optimisation.

Perhaps you are looking at training or running small workshops for your China based marketing team, English language coaching or on site Angel mentoring?
BICYU helps channel your power into more productive China marketing results and ROI

Since 2003 we have been doing just that- for businesses just like yours.

selection of Bicyu clients
Selection of Bicyu Clients


China Media: Support for International Brands

The Bic- C-founder of Bicyu / Aim2D
The Bic- C-founder of Bicyu / Aim2D

Frustrated with mainstream media’s focus on the salacious and sensational aspects of China and the difficulty foreign brands-especially newcomers- faced in finding relevant, current China biz news, Peter formed Aim2D Media in 2018.

Aim2D is Bicyu’s FREE “Infocational” sister. As well as curating a collection of links to real time China biz, marketing and tech trends and articles it works with Everlyne to provide training, mentoring and support for both Chinese and foreign brands in China.

If we have learnt one thing since 2003, it is that informed, educated clients are easier to deal with and results are often better. That makes for a happier client!

Launching a business in a foreign country is always a challenge. Language and cultural differences are enough of a head ache.

In China however businesses face an an extra hurdle in sourcing accurate, current information. Traditionally knowledge equates to power so even Gvt officials were scant with support.

Woman wearing fake news paper dress
Woman wearing fake news paper dress

Ok, FAKE NEWS is now a joke buzzword, but mainstream western media does tend to be skewed to click bait headlines and “stories” driven from Social Media.

Many Chinese media publications tend to bend the other way, with oft rosy pieces verging on policital propoganda.

This is by and large, unhelpful for any business trying to source objective, useful data on China.

It is difficult to find publications with an objective viewpoint leaving brands largely in the dark. However, solid info is available.

There are some very excellent, objective business orientated news sources in China – and out of – if you know where to find them.

The problem seems very few foreign firms knew how or where to access it. For smaller brands trying to get a handle on the China market it is frustrating. This is the issue Aim2D was created to solve

To solve that problem, Aim2D takes a 2 pronged approach.

1/ We curate a selection of links to 8 or 10 sources we feel provide relevant, balanced reports on topics and sectors useful to organisations focused on the China market.

The latest China business, tech, marketing or social happenings, updated often, some daily so you KNOW what you are reading is real time, cutting edge, trending in China today. [example below]

Aim2D breaking China news link menu
Aim2D breaking China news link menu


To balance that, we “cherry pic” various articles or news pieces and highlight them. Often we include our own take or that of other foreign brands we know and trust. Those, who like us, have served their time, paid their dues in China so can speak from experience and knowledge.

Looking for even more choice?
Have it your own way!
Aim2D puts YOU in control


China Martech

As the name tends to suggest, Uengager is about Chinese customer engagement.
The homepage of Everlyne Yu focusing on optimisation, training and support.
Everlyne is also a popular and recognised speaker on SaaS in China.
You can read a little more about Ms Yu or contact her below.

Ask MORE here!

Thanks for reading our China news, marketing, tech and social media article – we hope it was useful.


In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

Everlyne founded Uengager, as a SaaS MarTech training company in 2017 focused on customer engagement workshops and support.

Hello, Nihao, I’m Everlyne

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.

I know you have questions or want to talk about your brand or business in China so please, drop me a line below. If you prefer live chat, call and talk to me live, in person direct. I’m also on WeChat but the page is in Chinese.


Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

A native born Chinese, Everlyne has spent most of her working life actively engaged in Marketing to Chinese.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

Bicyu client logo bar
A selection of Bicyu clients since 2003


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