Featured

Latest China Marketing News

This post is a sticky, self help guide to China business news resources available, always on top. Please scroll for latest posts; curated news links and stories relating to China Business, Marketing, Technology and Social Media. Tune into the pulse and heartbeat of China today.

Continue reading “Latest China Marketing News”

China’s Middle Class- under the lens.

WPBeijing was a marketing studio founded in Beijing, October 2003 by Peter Bic and Everlyne Yu. 2017 it became Bicyu, a NZ registered company. The Aim2D brand was formed in 2014.
This article is part of a Weekend Series where we dare to share our experiences and insights.
So, make yourself a pot of Oolong tea, grab a chocolate bar and settle down for a longer read.

Can middle-class Chinese withstand the aftershocks of COVID-19?

Chinese middle class consumers
Chinese shoppers enjoying sunshine

Hello, today we are changing gears a little but with a link to an article form Sixth Tone. You will recall we introduced Sixth Tone back here as a newer edition of our news provider stable. Well maybe not news as such. Sixth Tone tends to be more of a deeper, analytical media usually taking a meatier approach to stories about social issues or people in China. A longer read.

Which is a primary reason why we include them. Knowing the latest China business, marketing and tech trends and news is important. In today’s word, things change awfully quickly.This is even more true in China where what appear as trends can be fads; here at breakfast, forgotten by supper.

So a wise China business or marketing manager also looks at the deeper picture. How do these trends or latest news impact consumers at a deeper level? How is society changing? Do they? Is it? And if so, in what way? Having cutting edge tools and info is one thing. It is part of the fight. The other and arguably more important part is knowing how this info relates to your business. To your customers. And then figuring out how and if you can or need to leverage it.

“I have never perceived my family to be part of the middle class,” she said. “When I hear ‘middle class,’ I think of my clients. They have more money from their own companies or their jobs as skilled professionals or managers in large enterprises. My husband and I both work in the service industry; it’s very fragile.”

Sixth Tone

So our topic today is a look at the so called Middle Class in China. How they see themselves, the pressure they are under and how they are effected by Covid 19. If at all. How and what way are their lifestyles changing. With the “middle class” still a burgeoning group in China and influential in many of consumer trends, this article , a look inside the head of China’s middle class, is a must read for any business with either a presence in China or thinking of establishing one.

Hello, I’m Everlyne Yu, founder and CEO of Uengager and WPBeijing Marketing Studio 2003.

I have a wealth of knowledge and experience in the China market and have been privileged to work with many international clients, such as VW and their release of their Bora and the extremely successful CC as well as a long term, ongoing relationship with Sodexo.

Selected Clients

I am happy to chat and discuss any questions, no matter how small or trivial you may think. Probably someone has already asked the same question- many times!

In China Marketing- there is no such thing as a silly question.

To see how your brand can flourish in China, please talk to Everlyne now, or understand more about me.

Ev Yu
Everlyne Yu CEO Uengager

Has China Adapted to Covid?

Well good morning and greetings from Shunyi where it is Tuesday 13th October. Like most of China, we are back after an unusual 8 days National Day / Mid Autumn Festival holiday. Unusual in several aspects. Firstly, unusual in that the two fell on the same day, as we mentioned here.

Continue reading “Has China Adapted to Covid?”

What is Moon Cake?

Hello and good morning from Shunyi where it is 1st of October 2020. Or more commonly known in China as National Day as we commented on last post. Even more important, for Chinese, a week long public holiday. However by a quirky coincidence, it is also Mid Autumn- a day also celebrated in China, Korea, Japan,  Vietnam, Singapore, Cambodia, Malaysia, Indonesia, Thailand,  Philippines and a few other countries albeit at different times and form.

Continue reading “What is Moon Cake?”

China National Day

Tuesday, September 29 and we are into the final few days, not just of September but the start of the China National day holiday. This is always a huge event, partly for patriotic reasons, but mostly as it -usually- presets the last chunk of decent weather in most of China before the lousy winter sets in. So, historically, people tend to travel. Internationally it represents the last massive cash injection for many tourist orientated countries before the the next Chinese New Year. Some 4 or 5 months away.

Continue reading “China National Day”

Aim2D China Media- looking deeper

Tackling the tough questions and misinformation

Hello, greetings from Shunyi where it is Thursday, September 24. The month is nearly over. Seems not too many days ago it was just starting. Probably, like us you noticed during Covid, when everyone was locked in and owt much was happening time dragged. February seemed a really long month for us, March was a bit slow too. Now, the phones are

Continue reading “Aim2D China Media- looking deeper”

China’s Faux Meat Saga

Greetings from Shunyi Tech Development Zone for Tuesday 22nd September 2020.
Today we have an update on our last story on the artificial meat saga currently running in China. We commented that the still raging fires of health and fitness may be behind the drive of some of the fast food companies to jump on the fake meat wagon.

Continue reading “China’s Faux Meat Saga”

Marketing to Chinese Singles

WPBeijing was a marketing studio founded by Peter Bic and Everlyne Yu in Beijing, October 2003. In 2017 it became known as Bicyu NZ Co Ltd. Aim2D is an umbrella media arm of Bicyu. This article is part of a Weekend Series where we dare to share some of our experiences and insights. So, make yourself a pot of Oolong tea, grab a chocolate bar and settle down for a longer read.

A shift in China’s Social System

Continue reading “Marketing to Chinese Singles”

How Chinese steamed buns help your marketing

At first glance this article may seem to be just one of those idiosyncratic things we read about on crazy Chinese social media. It seems to bear no relationship to marketing in China at all.
[A bit like our image bears little relationship to steamed buns! – Thanks Ruthy Yang ]
Even less interest to foreign firms in China.
But deeper down, there is a warning- a lesson to be learnt.

Continue reading “How Chinese steamed buns help your marketing”

Asia Influence on Luxury

This article looks at the growing influence Asia is having on the luxury sector. In particular it focuses on the watch industry in China following the country’s rapid bounce back from Covid. At least, domestically. Why the focus on luxury? If you follow us you will know the under, if not, read [lay] on Macduff, and damned be him who first cries ‘Hold! enough! [apologies to William Shakespeare – Tragedy of Macbeth]

Continue reading “Asia Influence on Luxury”

Beyond Meat to produce in China

Not a headline that is going to make a certain would be King happy. But I suppose, being a bit unkind, if you re going to manufacture fake anything, China is as good a place as any. They now join the likes of Green Monday [link in Chinese] a local company, very popular in China for its artificial pork products.

Continue reading “Beyond Meat to produce in China”

Why do Luxury Brands Find Success or Failure in China?


We are sharing this topic and pretty much entire article from The Luxury Conversation because on the topic of LOCALISATION in China- and others- we’re aligned in our beliefs.
We have been content to sum it up with; “Well, China is not one huge 1.4 million market.”
This article takes it several steps further.

Continue reading “Why do Luxury Brands Find Success or Failure in China?”

Food for Thought in China

It is said, or used to be, that you can’t go wrong in the food business. No matter what, people gotta eat. Well, today in China, that theory is being put to the test. Very strongly tested. Maybe the same in your part of the world? Whilst China’s much hyped 6/18 shopping extravaganza showed the Chinese were returning to spending and overseas luxury brands, such as Mercedes Benz were enjoying double figure growth again, the recovery if it is one, is shaping up to be a little lopsided.

Continue reading “Food for Thought in China”

Digging Deeper into China Society

If you have read our home page or about us, you will know that Aim2D is about sourcing an alternative selection of China marketing, tech, business and social media news for organisations [or individuals] who are considering entering the China market.

We know, from our own experience and because many of you have told us, that is it sometimes difficult to find current, objective data on China. And we all know that when doing due diligence

Continue reading “Digging Deeper into China Society”

What is Alibaba Tao Style?

A few people have asked us what is Tao style? Is it part of Chinese culture or in any way related to Taoism or Tau Te Ching or Laozi?
In short, the answer is probably no. However a couple of caveats to that.
Firstly TAO or 道 in Chinese crudely translates to the road or the way.

Continue reading “What is Alibaba Tao Style?”

New China News Link

Hello, and greetings from Shunyi, Beijing where it is Tuesday 25th August.
We are expecting 35* and light rain. A pleasant day!
In this post we are doing something a little different. Introducing a new media source. China Plus. OK, China plus is not exactly new, it’s been around a while, we have been evaluating it or a couple of months.

To give some quick background,

Continue reading “New China News Link”

Alimama Predicts Gen Zers and Lower-Tier Cities Will Rule Fashion

Hello, before we get to the story let’s clarify who or what Alimama is.
As most people know, China is not immune to the occasion knock off, and that includes brand names. We have had Kadok for Kodak, the reverse Nike swoosh and Crocodile logos to name a few. So its not beyond the bounds of possibilities that this is a knock off of Alibaba. But it is not.

Continue reading “Alimama Predicts Gen Zers and Lower-Tier Cities Will Rule Fashion”

Mid Month Wrap-August

Hello, I thought today we would take a quick wander around some topics making news in Biz China- not indepth, but a quick round up. That way, if it is not of interest to you, you can move on [we mean that kindly] or use it as a base for a search for more info. This month’s round up focuses on China motoring and associated topics.

Continue reading “Mid Month Wrap-August”

Latest China Marketing News

Today we take a step or 30 back to our original post- a series of links to news or information on business in China that you may not be aware of but are hopefully useful. We know that people tend to bypass “sticky” posts so maybe some of you might have overlooked this. By the same token, it’s important, we feel, to showcase variety of links- not just those we feature weekly.

Continue reading “Latest China Marketing News”

Marketing “Cute” in China

Hello again, its been a rather busy and somewhat dramatic start to the month- August. So I thought we would look, very quickly at something a little more fun and light hearted. Motorbike food delivery firms and their competition. Or, more exactly the lengths some are going to to secure business.

Continue reading “Marketing “Cute” in China”

Chinese Economy set to grow 7.9%

In an interesting article dated the end of July, The World Bank released its forecast for the China economy. Apparently it has revised down its estimate of 5.9% growth which it predicted at the start of Covid, around end of December 2019. We think most analysts had already agreed that was never going to happen. Its new figure of 1.6% growth is in line with the IMF guess a few weeks earlier and the last China Economic data for the the first 6 months of 2020. Hardly any surprises there.

Continue reading “Chinese Economy set to grow 7.9%”
Create your website at WordPress.com
Get started
%d bloggers like this: