Latest China Marketing News

This post is a sticky, self help guide to China business news resources available, always on top. Please scroll for latest posts; curated news links and stories relating to China Business, Marketing, Technology and Social Media. Tune into the pulse and heartbeat of China today.

Marketing “Cute” in China

Hello again, its been a rather busy and somewhat dramatic start to the month- August. So I thought we would look, very quickly at something a little more fun and light hearted. Motorbike food delivery firms and their competition.

Chinese Economy set to grow 7.9%

In an interesting article dated the end of July, The World Bank released its forecast for the China economy. Apparently it has revised down its estimate of 5.9% growth which it predicted at the start of Covid, around end of December 2019. We think most analysts had already agreed that was never going to happen. Its new figure of 1.6% growth is in line with the IMF guess a few weeks earlier and the last China Economic data for the the first 6 months of 2020. Hardly any surprises there.

Where e’re goeth Lux in China…

Back in Jan this year as nations contemplated and debated lock down, “experts” raised concerns regarding the potential damage to the economy. Especially retail speeding. This rhetoric seemed to be couched in the form of an Einstein discovery.

Dealing positively with your marketing agency

This article was born from frustration, originally published back in 2013.
Looking at the rapid increase in tech in China since that time, coupled with the explosion of Apps and the tangle of KOL’s and celebrities it seems it is still relevant today. In fact, it possibly makes a reprint quite timely.
However, if I am teaching my granny to suck eggs, apologies – please skip to another article.~

Protected: Not for all the Tea in China

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Digital economy in China

Since we moved from barter, humanity has had a series of “economies.” Among the most recent was the highly vaunted “GIG Economy. Today in China, we are hearing a lot about the Digital Economy- what is this?

China returns 3.2% H1 GDP growth

In what is likely to be viewed with a substantial dose of skepticism and salt, Thursday 16th July China announced a 3.2 growth in GDP for the second quarter of 2020. This was probably round .3 to .5% higher than even the most optimistic punters were expecting. The few people we spoke to expressed surprise.

Fast Food Flaws

WPBeijing was a marketing studio founded by Peter Bic and Everlyne Yu in Beijing, October 2003. In 2017 it became known as Bicyu NZ Co Ltd. Aim2D is an umbrella media arm of Bicyu. This article is part of a Weekend Series where we dare to share some of our experiences and insights. So, make yourself a pot of Oolong tea, grab a chocolate bar and settle down for a longer read.

Fake Food- of a different kind

The App To Reach Your Perfect China Audience

Hello, in this article we mix tech up a bit with marketing with an article that caught our eye in Jing Daily. Why Jing? Well again, despite its focus on lux and fashion, we refer to it as those two sectors are very often a good guide to where Chinese consumer trends are heading.

China Top Ten Supermarket Brands

Top 10 China supermarkets based on sales for 2019

Obviously it varies hugely from product sector to product sector and whether you are a B2B or B2C business but one of the more popular ways of entry into China is via Supermarkets. To that end we are often asked which is the biggest, the best, the most upmarket,

China and the Plant Based Meat Saga

A few weeks back we brought you a short story on China and the Meatless Meat Revolution where we outlined the entry of some of the international big players, such as Impossible Foods along with existing local, Honk Kong based Green Monday’s Omnipork.

Perfect Diary in China

You would be forgiven if, from reading the title you thought this post was about writing, memories reminiscences or other pen and paper products. Forgiven- but wrong.
In truth Perfect Diary in China is a beauty product.
Not just any beauty product in China- a C Beauty product- or made in China.

Alibaba: from Ma to Zhang

WPBeijing was a marketing studio founded by Peter Bic and Everlyne Yu in Beijing, October 2003. In 2017 it became known as Bicyu NZ Co Ltd. Aim2D is an umbrella media arm of Bicyu. This article is part of a Weekend Series where we dare to share some of our experiences and insights. So, make yourself a pot of Oolong tea, grab a chocolate bar and settle down for a longer read of this episode…..

A Personal Recollection

Europe China Slowly Build Trade and Exports Post Covid 19

Looking at history, culture and business, Europe and China have, over the centuries shared a lot in common. Despite some setbacks along the way, the two regions have cooperated on many fronts, from the early Marco Polo voyages to today’s tech and businesses exchanges.

China and the Meatless Meat Revolution

Chinese food image: Ruthy Yang

For some time now, fake, faux, or imitation meat has been available in many European countries. KFC stores, for example have been offering variations of their menu based on vegetarian ingredients for some time.

Chinese Customer’s Perception and your Brand

How Loyal ARE Your Chinese Customers- Really?

We originally posted this some time back as a result of a poll taken to test NZ consumers willingness to change brands given environmental concerns. That was back in Feb 2020 before the Covid virus had really became aggressive outside China.

China’s 6/18 Shopping Gala- quick analysis

WPBeijing was a marketing studio founded by Peter Bic and Everlyne Yu in Beijing, October 2003. In 2017 it became known as Bicyu NZ Co Ltd. Aim2D is an umbrella media arm of Bicyu. This article is part of a Weekend Series where we dare to share some of our experiences and insights. So, make yourself a pot of Oolong tea, grab a chocolate bar and settle down for a longer read of….

The shouting is o’er, now’s the time for counting

Mercedes-Benz returns to double-digit growth in China

Originally published by China Daily

BERLIN – Mercedes-Benz sold more than 70,000 passenger cars in May and achieved a double-digit growth in China, German carmaker Daimler announced on Tuesday.

“The retail sales in our biggest market China provide us with optimism,” said Britta Seeger, member of the board of

The Beauty of China’s Smaller Cities for Foreign Brands Starting out in China.

There has been a lot written and said over the years, by many respectable publications regarding the advantages for foreign brands of considering smaller or “lower tier” cities as their entry location. The term lower or 2nd, 3rd, 4th level etc is unfortunate as this oft conjures up a negative, stereotypical image turning potential businesses away.

“This is sad” says Bicyu’s Peter Bic- “I have spent a lot of time in