Latest China Marketing News

This post is a sticky, self help guide to China business news resources available, always on top. Please scroll for latest posts; curated news links and stories relating to China Business, Marketing, Technology and Social Media. Tune into the pulse and heartbeat of China today.

Aim2D China Media- looking deeper

Tackling the tough questions and misinformation

Hello, greetings from Shunyi where it is Thursday, September 24. The month is nearly over. Seems not too many days ago it was just starting. Probably, like us you noticed during Covid, when everyone was locked in and owt much was happening time dragged. February seemed a really long month for us, March was a bit slow too. Now, the phones are

China’s Faux Meat Saga

Greetings from Shunyi Tech Development Zone for Tuesday 22nd September 2020.
Today we have an update on our last story on the artificial meat saga currently running in China. We commented that the still raging fires of health and fitness may be behind the drive of some of the fast food companies to jump on the fake meat wagon.

Marketing to Chinese Singles

WPBeijing was a marketing studio founded by Peter Bic and Everlyne Yu in Beijing, October 2003. In 2017 it became known as Bicyu NZ Co Ltd. Aim2D is an umbrella media arm of Bicyu. This article is part of a Weekend Series where we dare to share some of our experiences and insights. So, make yourself a pot of Oolong tea, grab a chocolate bar and settle down for a longer read.

A shift in China’s Social System

How Chinese steamed buns help your marketing

At first glance this article may seem to be just one of those idiosyncratic things we read about on crazy Chinese social media. It seems to bear no relationship to marketing in China at all.
[A bit like our image bears little relationship to steamed buns! – Thanks Ruthy Yang ]
Even less interest to foreign firms in China.
But deeper down, there is a warning- a lesson to be learnt.

Asia Influence on Luxury

This article looks at the growing influence Asia is having on the luxury sector. In particular it focuses on the watch industry in China following the country’s rapid bounce back from Covid. At least, domestically. Why the focus on luxury? If you follow us you will know the under, if not, read [lay] on Macduff, and damned be him who first cries ‘Hold! enough! [apologies to William Shakespeare – Tragedy of Macbeth]

Beyond Meat to produce in China

Not a headline that is going to make a certain would be King happy. But I suppose, being a bit unkind, if you re going to manufacture fake anything, China is as good a place as any. They now join the likes of Green Monday [link in Chinese] a local company, very popular in China for its artificial pork products.

Why do Luxury Brands Find Success or Failure in China?

We are sharing this topic and pretty much entire article from The Luxury Conversation because on the topic of LOCALISATION in China- and others- we’re aligned in our beliefs.
We have been content to sum it up with; “Well, China is not one huge 1.4 million market.”
This article takes it several steps further.

Food for Thought in China

It is said, or used to be, that you can’t go wrong in the food business. No matter what, people gotta eat. Well, today in China, that theory is being put to the test. Very strongly tested. Maybe the same in your part of the world? Whilst China’s much hyped 6/18 shopping extravaganza showed the Chinese were returning to spending and overseas luxury brands, such as Mercedes Benz were enjoying double figure growth again, the recovery if it is one, is shaping up to be a little lopsided.

Digging Deeper into China Society

If you have read our home page or about us, you will know that Aim2D is about sourcing an alternative selection of China marketing, tech, business and social media news for organisations [or individuals] who are considering entering the China market.

We know, from our own experience and because many of you have told us, that is it sometimes difficult to find current, objective data on China. And we all know that when doing due diligence

What is Alibaba Tao Style?

A few people have asked us what is Tao style? Is it part of Chinese culture or in any way related to Taoism or Tau Te Ching or Laozi?
In short, the answer is probably no. However a couple of caveats to that.
Firstly TAO or 道 in Chinese crudely translates to the road or the way.

New China News Link

Hello, and greetings from Shunyi, Beijing where it is Tuesday 25th August.
We are expecting 35* and light rain. A pleasant day!
In this post we are doing something a little different. Introducing a new media source. China Plus. OK, China plus is not exactly new, it’s been around a while, we have been evaluating it or a couple of months.

To give some quick background,

Alimama Predicts Gen Zers and Lower-Tier Cities Will Rule Fashion

Hello, before we get to the story let’s clarify who or what Alimama is.
As most people know, China is not immune to the occasion knock off, and that includes brand names. We have had Kadok for Kodak, the reverse Nike swoosh and Crocodile logos to name a few. So its not beyond the bounds of possibilities that this is a knock off of Alibaba. But it is not.

Mid Month Wrap-August

Hello, I thought today we would take a quick wander around some topics making news in Biz China- not indepth, but a quick round up. That way, if it is not of interest to you, you can move on [we mean that kindly] or use it as a base for a search for more info. This month’s round up focuses on China motoring and associated topics.

Latest China Marketing News

Today we take a step or 30 back to our original post- a series of links to news or information on business in China that you may not be aware of but are hopefully useful. We know that people tend to bypass “sticky” posts so maybe some of you might have overlooked this. By the same token, it’s important, we feel, to showcase variety of links- not just those we feature weekly.

Marketing “Cute” in China

Hello again, its been a rather busy and somewhat dramatic start to the month- August. So I thought we would look, very quickly at something a little more fun and light hearted. Motorbike food delivery firms and their competition. Or, more exactly the lengths some are going to to secure business.

Chinese Economy set to grow 7.9%

In an interesting article dated the end of July, The World Bank released its forecast for the China economy. Apparently it has revised down its estimate of 5.9% growth which it predicted at the start of Covid, around end of December 2019. We think most analysts had already agreed that was never going to happen. Its new figure of 1.6% growth is in line with the IMF guess a few weeks earlier and the last China Economic data for the the first 6 months of 2020. Hardly any surprises there.

Where e’re goeth Lux in China…

Back in Jan this year as nations contemplated and debated lock down, “experts” raised concerns regarding the potential damage to the economy. Especially retail speeding. This rhetoric seemed to be couched in the form of an Einstein discovery.

Dealing positively with your marketing agency

This article was born from frustration, originally published back in 2013.
Looking at the rapid increase in tech in China since that time, coupled with the explosion of Apps and the tangle of KOL’s and celebrities it seems it is still relevant today. In fact, it possibly makes a reprint quite timely.
However, if I am teaching my granny to suck eggs, apologies – please skip to another article.~

Protected: Not for all the Tea in China

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Digital economy in China

Since we moved from barter, humanity has had a series of “economies.” Among the most recent was the highly vaunted “GIG Economy. Today in China, we are hearing a lot about the Digital Economy- what is this?