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Engage your Chinese Consumers Better

Think China

Jiangsu a smaller province in China is not just beautiful but attractive economically for foreign brands

In case this is your first visit – welcome by the way- a short introduction. Aim2D is a curated link reference / informational site developed to bring up to date, relevant and useful marketing, tech and social media news for businesses researching the China market. We do this in a couple or three ways.

China Business insights, stories, opinions

We won’t spend too much time here. Essentially, we pick up current or trending stories and develop them further. Usually from our own research, often from our or our partners / colleagues practical experience of living and working in China. For example our take on 2021 China Travel and Tourism. We also, from time to time, present Tea and Chocolate, often a longer piece supported by links to wider reading. Usually published Friday for weekend reading, as in this slightly longer article about the pitfalls of trying to leverage China’s culture for marketing gain.

Current, Breaking, Cutting edge China Biz News.

This is the focus of today’ s short article. Many of our past clients tell us that it is oh so hard to find relevant, accurate and honest data or info re business in China. We listened. They were right. With that in mind we set out to create a link library of online publications we considered useful, helpful and relevant to marketers, CEO’s and brands looking for greater depth of China knowledge. We also focused on those that were updated on a daily basis to ensure “news” was indeed new. This screen shot gives you an idea:

Aim2D breaking China news link menu
Aim2D breaking China news link menu

Today we are happy to add another to our list, namely: “Think China.” In their own words:

ThinkChina is an English language e-magazine focused on China and powered by Singapore Press Holdings‘ flagship Chinese daily Lianhe Zaobao.

Although not strictly a “Business E-zine” it does provide a nice holistic view of China. And, as many firms realise, sadly after they start business here, there is a lot more to success in China than just knowing about business. Knowing what and how people are impacted, current trends and consumer thinking is vital in Marketing to Chinese.

Standing in her shoes, knowing and feeling what she deals with in her daily live will help you in formulating marketing content that speaks to her. As such Think China is very good for background building, or developing a deeper understanding of the landscape and culture. As on “off shore” publication it can also stand back and sometimes present a more objective visual.

With all that in mind, for our first link to Think China, we’re taking a look at some of the traditional street crafts or businesses that are now “endangered” in hi tech, WeChat driven China. Captured by Hisham Youssef from his travels across China, he trains his street photographer’s eye on some of the vanishing arts and trades that have endured for so long but are now under threat of disappearing as China modernises

When The Bic first arrived in China in 2001, many of these were regular parts of city life. Even in big cities such as Beijing. Cardboard collector, street sweepers, key cutters, knife sharpeners and cobblers can still be seen here. Others such as the mobile seamstress, hairdresser, ear wax cleaner (not kidding) and fortune tellers are now scarce and located in the smaller, rural cities. If at all.

So, with that introduction, please do take time to follow this link on An Egyptian-American architect’s photographs of China’s vanishing trades. We are sure you will find them most interesting and enlightening.

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Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.
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Not Useful?
Then perhaps you may like to chat directly and personally with Everlyne?

But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she does eat, drink and sleep – sometimes.

Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;

Introducing Everlyne YU


In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, as a SaaS MarTech company focused on customer engagement in 2017.

Hello, Nihao, I’m Everlyne

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.


Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

Bicyu client logo bar
A selection of Bicyu clients since 2003


Follow Uengager on Wechat

Note: App is in Chinese and needs WeChat account to access.

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Take Tea with Everlyne


Covid’s persistence means this address is not always available.
But Beijing has many tea shops or cafes where we can still meet and chat

B1 XlabBuilding 1, TusPark B, Tsinghua Science Park

No.1 East Zhongguancun Road,Beijing, Haidian District 100084China

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