China: Shiny New Things

China: Shiny New Things

Hello again from Shunyi. Tuesdays we take a look at business, marketing, tech or social news in and around China. Later, on Friday, depending on availability, we bring you an image gallery or video from a different perspective of business or social life in China. As today is Tuesday May 31 we present a look at shiny new things in China marketing.

This was to be a short article warning of the long term dangers to short term marketing practices for foreign brands in China. We had decided to focus on brands who entered China with massive noise, or in marketing jargon “buzz.” This “buzz” often by way of celebrities, KOL’s or influencers and a strong China MCN campaign.

Only to find themselves reduced to irrelevance in the eyes of their “fans” when the next “Shiny new thing” comes along. We were going to wax lyrical on the need to develop a long term brand awareness in China. Well, anywhere really.

That was until we received our copy of the latest Marketing Cartoon from Tom Fishburne who, with his inimitable style of wit and insight, does a far better job than we could. So, we hope you enjoy ( and maybe even subscribe to your own copy of)
The Marketoonist:

False Choice Between Brand and Performance

Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.
Yes?
We would be honoured if you subscribed to our content.

No?
Not Useful?
Then perhaps you may like to chat directly and personally with Everlyne?

But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she does eat, drink and sleep – sometimes.


Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;

Everlyne-Yu-Uengager

In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, a company focused on customer engagement, as a SaaS MarTech company in 2017.

Hello, Nihao, I’m Everlyne

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.

PRESS TO CALL ME NOW

Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

Bicyu client logo bar
A selection of Bicyu clients since 2003

CONTACT EVERLYNE

Follow Uengager on Wechat

Note: App is in Chinese and needs WeChat account to access.

WeChat QR Code

OR:

Take Tea with Everlyne

北京海淀区清华科技园大厦B座

Covid’s persistence means this address is not always available.
But Beijing has many tea shops or cafes where we can still meet and chat

B1 XlabBuilding 1, TusPark B, Tsinghua Science Park

No.1 East Zhongguancun Road,Beijing, Haidian District 100084China

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