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Engage your Chinese Consumers Better

China Business News

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Hello and welcome back to Aim2D for Tuesday March 22nd. Today we continue showcasing our our favourite resources for useful news and stories relevant to marketing, tech, business or social in China. Plus we take a quick look at some things which made local China business news last week.

Breaking China Business, Marketing, Tech and social News

OK, lets get to it. In our page “Breaking News” we link to around a dozen different publications that carry credible, objective, helpful and relevant stories news or trends to help businesses, large or small, make the right choices and decisions when researching a China market entry. Today we will highlight two.

Yicai Global

 Yicai is a Shanghai based well respected Chinese language site focused on economics and finance.

The Global site is an English language option with broader categories. However it lacks the depth and breadth of Caixin while its pro Gvt style of reporting gives it a less adventurous, more conservative feel.

If you are looking for purely China business financial and economics statistical data then this will be helpful. However our top pick is still Caixin.

Cosmetics Design Asia

Title says it all really. Their self description states:
“News & Analysis on Cosmetics Formulation & Packaging in Asia-Pacific.”

If this is your industry and you want to keep up in Asia, welcome.

Even if this is not your sector, cosmetics has a strong Lux base. so, again, trends here are a good gauge for your industry – no matter what it is.

They also have an EU ans US version.

China Motoring

In the past 3 to 5 years EV’s or NEV’s have surged in popularity in China. Not just with Ms Wang motorist, but the commercial sector also. Seems everything from light vans, to coaches, to heavy weight lorries are now running EV.

Recognising a good money making opportunity when they see one, many free standing recharge stations (charging piles) spring up around the country. Many people thought they were too expensive and preferred to plug into their home mains supply. But for those for who this was not possible, or an emergency top up, charging piles were a second option.

However the EV increase in China has not translated well to increase income for the recharge operators. The inevitable roll out battery swapping options into the private sector is another ominous cloud on their bottom line. This short piece from Caixin Global looks at this: Charging pile operators stuck in slow lane despite surge in electric vehicles

Ironically, this story from China Daily reports way down in the South, China’s island province of Hainan plans to install 20,000 new charging piles in 2022, as part of its efforts to further promote clean energy vehicles.

By the end of this year, all cities, counties, and townships in Hainan must be equipped with charging piles and at least 30 percent of townships in a city or a county must have a charging station with five piles, according to a plan issued by the Hainan provincial development and reform commission.

The province will accelerate the pace to build infrastructure for electric vehicles by installing more charging piles in rural areas, residential compounds, and highway service centres, said the plan.

We guess it is taking a while for news to trickle down to the south!

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In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, as a SaaS MarTech company focused on customer engagement in 2017.

Hello, Nihao, I’m Everlyne

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Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

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