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Engage your Chinese Consumers Better

Kill time at Beijing Capital Airport?

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Aim2D: real time, 24/7 #ChinaBusinessMarketing, Tech and Social Media News Portal of The Bicaverse based in sunny Shunyi, North east Beijing. Tuesdays we look at business, marketing, tech or social news in and around China. Friday is image gallery where we examine a place, topic or subject giving you greater insight, background to life in China, and of course, your Chinese consumer. If hard, practical, realistic China consumer marketing support is what you need, do drop into our sister site: Unegager. Finally, in a sign of the times, we can assure you that our content is 100% loving created and hand crafted by a fellow human. No AI chatter bots here.

Last Tuesday we mentioned the Holiland Bakery as a good place if you have time to kill at Beijing Capital Airport.

A Beijing cake shop is a popular tourist attraction? Heck yes! Especially when it is the Black Swan Cafe.

Holiland Bakery, Shunyi?

The Holiland Bakery chain was founded by Luo Hong, an Internationally famous wild life and conversationalist photographer in 1992. It’s now Queen of China’s Bakery Chains. With well over a thousand stores, it can be found pretty much all over China.

As a photographer, Luo Hong’s stores feature creative store design and displays to clever lighting, strong on “eye candy.” It is also said that the Holiland serving staff are some of the most attractive people outside the airline and entertainment industry.

However, the Shunyi outlet is a little different as it contains not just a cake shop and cafe verging on fine dining, but a spacious, landscaped outdoor relaxation area as well as a huge photo museum / gallery.

Located close to Beijing Capital Airport it’s within a short taxi or hire car ride. The cake shop is unique with its eye catching blend of pastry, cake and jewellery. Some of those pieces sell for an eye watering several thousand RMB, but if all you want is a cup of tea and croissant, no fear, they are competitively priced.

Despite it’s almost fine dining appearance, make no mistake, this is a busy cafe, so don’t expect table waiter service. It’s a pay as you order, take a number and sit down style eatery. If you want pretentious, or feel you need a fawning waiter hovering over you to justify your existence, try Maxims. Although it is a bit of a drive from the Airport.

The cafe serves as an enticement to Luo’s Photo Gallery, a deceiving large area dedicated to his stunning environmental protection photographs.

On a fine day you can stroll around the well kept and beautifully landscaped grounds. Enjoy a picnic or just relax on the closely manicured vast green lawn space at the rear of the complex. But we warned, this is pampered grass, jealously guarded, so don’t expect to take your wheelie luggage or stiletto’s over it.

For more detail and great photos the following sources are useful – all links tested spam and virus free.

You can also find top reviews on Trip Adviser as well as images from Luo Hong’s Photo Museum site. Sadly, the English link is unavailable, so we have done the hard graft for you with stunning pictures here and here.

This site is also all Chinese but it includes many photos of the inside and outside so translation is not needed. So, there we are, hopefully we have at least illustrated that you can have your tourist attraction and eat it too!

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