Hello again from Aim2D real time, 24/7 #ChinaBusinessMarketing, Tech and Social Media News Portal of Bic Brands based in sunny Shunyi. Tuesdays we look at business, marketing, tech or social news in and around China. Friday is image gallery where we examine a place, topic or subject giving you greater insight, background to life in China, and of course, your Chinese consumer.
As dedicated white tea drinkers, the word coffee rarely passes our lips? Except for today.
Ok, being honest, Ms Yu is a seasoned black coffee drinker, several cups a day in fact. The rest of her team also enjoy a regular coffee. The Bic alone prefers his cup of Cha – green or white varietal.
Digressing for a moment, sort of, there is an old, old joke re a man ( could be a woman – we aren’t sexist at Aim2D) who wanders into a shop and asks for a pound of smoked beef sausages.
Probably 2 kilo’s today, (or 4 jin) but I did say it was an old joke~ Anyway, the sales clerk looks up surprised and says: “This is the Post Office -we sell stamps. The butcher’s store is across the road.”
Hmm, seemed a lot funnier a few decades ago. But anyway, moving along. Today, a woman walks into her China Post Office and ask for a cup of coffee. The sales person looks surprised and says: “Yes Ma’am, is that espresso, latte, cappuccino flat white or mocha? Large or small?
Which leads us very nicely to our Friday image gallery, learn more about China mocha post here; China Post Now Delivering Mochas as Well as Mail.
No, no, don’t laugh. That’s not a joke. You see start of this year China Post trialled coffee as part of its business. A few weeks back, China Post opened its first, err Post Coffee Cafe in Beijing. There is no mention if they will also be serving cakes, or maybe biscuits shaped as postage stamps. Now that takes some licking! However, we don’t see Holilands being too worried.
Maybe Starbucks, Costa and that infamous China coffee chain, Luckin Coffee might be casting a nervous glance over their shoulders though.
While we are on the subject of coffee, this headline also caught our eye last week. Starbucks’ revenue in China plunges amid Covid curbs.
According to Caixin Global (premium) at the end of July 2022, the US chain dropped 40% in quarterly, YOY revenue. It’s bean a tough year~ Sales have taken a roasting, perhaps things will perk up next year? Hmm, enough of the punny cliches huh.
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Then perhaps you may like to chat directly and personally with Everlyne?
But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she does eat, drink and sleep – sometimes.
Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;
Introducing Everlyne YU
In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.
She began Uengager, as a SaaS MarTech company focused on customer engagement in 2017.
Hello, Nihao, I’m Everlyne
“I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.“
Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.
Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.
If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.
Note: App is in Chinese and needs WeChat account to access.
Take Tea with Everlyne
Covid’s persistence means this address is not always available.
But Beijing has many tea shops or cafes where we can still meet and chat