Hello, greetings again as usual from Shunyi for Thursday, November 18. A very, very foggy Shunyi. Airport is temporarily closed. On the subject of airport and flights, as from today, Beijing has restricted the number of domestic flights and passengers it will accept from Covid infected areas. So, if you were looking to fly into Beijing over the next few days or so, best check carefully. Seating will be limited. Now, back to Huawei.
Huawei was once, as most people know the leading handset maker until various US sanctions restricted its business activities. From back then, Huawei has shown it’s resilience and refusal to lay down and die. From spinning of its budget handset brand “Honor” ( which is fast climbing the leader board as a premium device to developing and deploying their own Huawei operating system :”Harmony” to venturing into the auto market with intelligent driving software.
Today, Huawei in association wiht Changan Motors announced their first Smart Electric Vehicle or SEV. Branded as Avatr, the first model is, as expected an SUV pl;acing it right bang smack in the centre of the hungriest and most competitive sector in China. You can read a little more detail here: Chongqing Changan Teams Up With Huawei to Roll Out Smart Electric Vehicle a Caixin Global premium article. ( means not free)
Not only is the SUV one of the most popular model sectors in China but s we have previously commented, the EV market, which was once teaming with local startups has been well and truly thinned down over the past couple of years. The remaining top selling brands; TESLA, BYD, Beijing Auto, Neo and Xpeng along with the usual European players are strong and resilient. Despite the strength in the both names, Changan and Huawei, it will be interesting to watch the future development of the Avatr brand and to see if it can survive against the existing competition.
One could be forgiven for thinking that this is a fairly big ask, but when one thinks back to the Wuling Hong Guang MINI EV which became China’s top selling EV for 2021, then maybe anything is possible. The Whu who What mini? Read about it below!
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Introducing Everlyne YU
In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.
She began Uengager, as a SaaS MarTech company focused on customer engagement in 2017.
Hello, Nihao, I’m Everlyne
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Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.
Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.
If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.
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