What is Prada Cabbage?

Chinese food

Hello again and yes, another warm welcome from Aim2d, snuggled in the north east corner of Beijing- Shunyi. We are entering what is often called the “Silly Season” so why not be a little silly?Prada – a name synonymous with high end, luxury fashion garments, and maybe, for some yachting. Or more precisely high speed, high stakes international yacht racing a la the America’s Cup. But today we are going to take a more down to earth look at Prada – from the closet and the bedroom down to the kitchen and the chopping board. Prada cabbage anyone?

Firstly though, a refresh of one of our favourite China marketing, business, tech and social news media; Think China. Think China is a Singapore based Ezine and as an off shore publication it often highlights a more objective perspective. This helps foreign marketers build a clearer background snapshot of what is going on at grass roots in China. As in the case of Prada cabbage.

What is Prada Cabbage?

Don’t worry Prada is not, at least yet, designing or making clothes out of vegetables. Although I guess if you were hungry . . Let’s not be that silly. Actually it was more of a very clever marketing and PR stunt Prada orchestrated in co-operation with one of Shanghai’s popular markets – the place where savvy folk go to buy fresh eggs, meat, fruit and vegetables. Ahhh, now maybe you’re getting the picture? Now we hand over to “Think China” for: Chic and Trendy Wet markets are the In-thing in China

Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.

Not Useful?
Then perhaps you may like to chat directly and personally with Everlyne?

But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she does eat, drink and sleep – sometimes.

Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;


In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, a company focused on customer engagement, as a SaaS MarTech company in 2017.

Hello, Nihao, I’m Everlyne

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.


Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

Bicyu client logo bar
A selection of Bicyu clients since 2003


Published by The Bic

Bicyu is a NZ registered, British owned MarTech business based in Beijing providing marketing, tech, education and information services to European, NZ, Australian, UK, African, and Asian firms doing business in China. We work with local ones too. We've been here doing this since 2003. We also incorporate Aim2D and Uengager in our small brand list.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Create your website with WordPress.com
Get started
%d bloggers like this: