Marketing “Cute” in China

China food delivery Meituan Rabbit Ears

Hello again, its been a rather busy and somewhat dramatic start to the month- August. So I thought we would look, very quickly at something a little more fun and light hearted. Motorbike food delivery firms and their competition. Or, more exactly the lengths some are going to to secure business.

I’m sure you know what we mean. Here in China apart from McD’s and KFC’s own branded delivery lassies and lads, there are several private firms offering similar home delivery services from most

restaurants these days. It always has been an ultra competitive business, Covid has just added an extra layer to that competitiveness. It’s probably similar in which ever part of Europe you are living in.

Most of these firms opt for color coding to distinguish themselves on the street. From yellow, to blue to green, to pink to, well you get the idea. Without going into too much detail, one of the original and leading brands has an image of a leaping Kangaroo as its logo.

Recently it has turned up the heat by outfitting its riders with a kangaroo head hood. Now, Asia is the land of cute, I mean, they brought us Hello Kitty yes? So unsurprisingly, these things have captured the attention of the public. Now every one wants one. Not sure if this is the end result their marketing team Aimed for- [pun intended] but as they say, any publicity is good except an obituary.

Ok, now you can read variation of this story on several Chinese sites right now, but we chose Caixin as it is not just in English but also a little more detail driven.

You might need to become a member- free with your email. Enjoy.

Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.

Not Useful?
Then perhaps you may like to chat directly and personally with Everlyne?

But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she does eat, drink and sleep – sometimes.

Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;


In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, a company focused on customer engagement, as a SaaS MarTech company in 2017.

Hello, Nihao, I’m Everlyne

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.


Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

Bicyu client logo bar
A selection of Bicyu clients since 2003


Published by The Bic

Bicyu is a NZ registered, British owned MarTech business based in Beijing providing marketing, tech, education and information services to European, NZ, Australian, UK, African, and Asian firms doing business in China. We work with local ones too. We've been here doing this since 2003. We also incorporate Aim2D and Uengager in our small brand list.

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