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China Internet Watch

Snowpaws: Bic Brands China office cat

Hello, greetings again from Shunyi, a stones throw from Beijing Capital Airport for Tuesday, April 27. Where did that month go? Today’s, short post is one of abbreviations, starting with CIW, or China Internet Watch. Our headline. But before we go there, lets dig back a wee bit into our history. Yes, we were once known as WPBeijing, however before even that …….

Welcome back. OK way back in 2003 we founded Word Perfect Marketing, later to be known as WPBeijing. Notice the name. No mention of digital back then. Digital Marketing? What was that?WeChat, Tiktok? Never heard of them. QQ, Baidu and Sina blog were your only options then.
Yet before that, late 2000 in fact, were began as Bamboo Tiger International or BTI to our friends.
BTI was initially more focused on research and analysis. China Marketing Stats. Figures.
Which brings is nicely back to our China business article headline; China Internet Watch.

About China Internet Watch

Over the past few weeks, we have looked at some of the publications we follow and recommend as good reading and data sources sources for brands in or contemplating entering the busy, lucrative but oft confusing China market. We have looked at Jing Daily as a good guide to luxury in China, and a slightly alternative look at culture and trends in China from Sixth Tone. Today we will take a peek at CWI or China Internet Watch.

China Internet Watch (CWI) in their own words are:

part of Incitez Pte. Ltd. (a digital consulting company based in Singapore), is a leading digital media on China digital trend and insights. CIW shares China digital intelligence across several industries including retailtraveltechnologymedia

China Internet Watch

For example, this brief extract on the China pet market;

As of October 2020, China pet-related influencers have a total reach of 530 million users, with 54.8% of males, 54.2% under the age of 30, and more than 60% users in the third, fourth and fifth-tier cities, They have a higher willingness for online consumption and higher online consumption capacity, compared with the overall China internet users according to data from QuestMobile.

Continuing with the China pet theme for a moment, here is another extract from CIW’s research:

Pidan, established for five years targeting the cat food and toys market, sells more than 100 million yuan a year on Tmall. Its second-year sales already reached 50 million yuan. Those of you in the “Pet Know” will be familiar with the Pidan Igloo litter box. One of the most expensive, yet also very popular cat litter boxes. Their clay and tofu litter is also a popular product in China and is indeed endorsed by our poster cat, our very own Snowpaws.

China Internet Watch is a freemium mix of China news and data publication producing white papers, E-books as well as basic – free – overviews on many of China’s busy business sectors. Definitely worth while following on Facebook or subscribing to their news letter.
For questions, support or objective, confidential, free China Digital marketing consultation or estimation, please drop Everlyne a line – below.

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Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.
We would be honoured if you subscribed to our content.

Not Useful?
Then perhaps you may like to chat directly and personally with Everlyne?

But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she does eat, drink and sleep – sometimes.

Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;

Introducing Everlyne YU


In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, as a SaaS MarTech company focused on customer engagement in 2017.

Hello, Nihao, I’m Everlyne

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.


Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

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A selection of Bicyu clients since 2003


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Take Tea with Everlyne


Covid’s persistence means this address is not always available.
But Beijing has many tea shops or cafes where we can still meet and chat

B1 XlabBuilding 1, TusPark B, Tsinghua Science Park

No.1 East Zhongguancun Road,Beijing, Haidian District 100084China

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