Bicyu is the great grand child of our original 2003 WPBeijing marketing site – an amalgam of the original founders family names.
Let’s quickly chat about our head image.
There was a time, not so long back when marketers used a cunning device -listening!
They’d listen to their customers in their shop and build up what we now call a persona file, a data base. Actually, in some parts of UK, Norfolk for example that still happens.
Today we have mobile devices, mobile data and Apps to do that for us.
Walking along Oxford St, your device may pop up a message:
Hi Gillian, you’re just a few metres from one of our coffee shops. We’ve got a sweet promotion – just for you! Why not pop in and take advantage of a special half price chocolate slice while you enjoy a cappuccino?
Ok, that’s a bit over the top, but you get the idea? However, you may be able to relate better to this cartoon from the Marektoonist.
We’d also like to quote Seth Godin; entrepreneur, best selling author, speaker, teacher
You’re trying to get through all the noise and the distraction and the clutter with your message.
Here’s the thing: You are the noise and the distraction and the clutter.
Just because it’s important to you doesn’t mean it’s important to us.
It is, of course, in the eye of the beholder.
Instead of creating an ad campaign that somehow cuts and invades, consider creating a product, a service and a story that we’d miss if we couldn’t find it.
Seth Godin
Now, back to our header image.
Do you get it yet?
As marketers you are so busy shouting and shoving to get your voice heard, get your message out that you are working against yourself.
You are your own worst enemy.
OK, we know in docile Britain, you will get away with this, but try in China and you will be joining the ignominious ranks of those who barely lasted 18 months. Competition is brutal and there are others who will provide a far better UX.
So, come back to basics, focus on your customer, her wants, his needs, fade into the background. It isn’t about you, its about the customer. If marketing to Chinese is on your radar for 2024 or beyond, think about a sensible, customer centric marketing strategy that emphasises UX and building good, loyal relationships.
Bicyu is a sensible marketing company encouraging style, flair and creativity in your message. Bicyu provides workshops, seminars, public speakers, on line or in house training as well as angel coaching to further enhance your teams capabilities.
Oh, we’re also a BIO brand. (By invitation only)
So, we’d like to invite you to contact us, pitch your brilliantly sensitive China marketing idea to us and we can chat. Or maybe read up on our brand; Uengager and Baidu optimisation
In the meantime we do urge you to read both The Marketoonist and Seth’s works – better still join their mailing list. And no, we don’t earn any commission – we just like the way they think. If you do too, we will get on fine together.
If not, well:
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