* Because a lot of mainstream media focus on salacious, sensationalist China “news.”
* This may be titivating, good for ad revenue, no help for businesses aiming to conquer the China market.
* Our research shows many foreign SME’s, contemplating China are unable to access relevant, current news and articles.
Think back- a long way back. Maybe your childhood, or your parents childhood. Or maybe an old time movie. The local store was a “social” point. Housewives- those were more sexist days- would chat, swap family / neighbourhood news, the shop keeper would listen and join in. But all the time she was listening. Noting.
She knew the young couple up the road had just a had a baby and that the Green girl was engaged to the Brown’s son. She knew poor old Mr Rodgers was feeling a bit under the weather. She also knew pretty well down to the last biscuit what your mum bought. This was the original “Social Media Marketing!”
Of course, we know you know all this but we also know from experience many of our potential clients have never even set foot here in China. In fact, you are very likely sitting in an office somewhere nowhere near China!
What we are saying is: you can’t build a relationship with Chinese customers if you don’t know or understand what is happening in her life. You need to be able to walk in her shoes, live in her skin, her world and how it impacts on her and her buying decisions.
This means knowing what is trending, not just around your business sector, but also socially and politically. Know how your potential customers react and interact in this environment. Yet as we said, good, relevant, current information can be very difficult in China.
This is why Aim2D was created
Aim2D is a free resource for brands serious about their success in China to help and encourage you to build better relationships with your Chinese consumers.
Aim2D pulls together links to several, reliable, informative websites focused on China business, marketing, technology and social trends. We also provide indepth commentary, articles or opinion based on our own or associates experience.
Seriously Ready to Enter China?
Aim2D is an arm of Bicknell International Business and Brands Network originally founded in 2003 by Everlyne Yu and Peter Bicknell as WPBeijing, a Beijing registered marketing studio. A Chinese woman, an English man, with a goal to help Chinese brands with their English marketing prior to the upcoming Olympics.
Today our marketing services are split between Bic-yu and Uengager, both operated by Ms Yu and her team. Uengager focuses on Baidu Search Experience Optimisation or Chinese consumer engagement.
We have, since 2003, learned a thing or two. We know first hand the uphill battle and difficulties in starting a business in China. And we understand you will have questions. We are here to answer those, no strings attached. We are also available for side collaborations and talks worldwide. If you want to chat about working together in the “New Normal, post Covid world,” – we are ready to listen.
Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.
Then perhaps you may like to chat directly and personally with Everlyne?
But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she does eat, drink and sleep – sometimes.
Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;
In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.
She began Uengager, a company focused on customer engagement, as a SaaS MarTech company in 2017.
Hello, Nihao, I’m Everlyne
“I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.“
Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.
Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.
If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.
Note: App is in Chinese and needs WeChat account to access.
Take Tea with Everlyne
Covid’s persistence means this address is not always available.
But Beijing has many tea shops or cafes where we can still meet and chat