Our research shows many foreign brands or organisations contemplating China are unable or don’t know where to access relevant, current news and articles.
Because a lot of mainstream media focus on salacious, sensationalist China “news
This is good for ad revenue, no help for businesses aiming to conquer the China market, many of them have never even been here
Think back – a long way back. Maybe your childhood, or your parents childhood. Maybe an old movie. The local store was a “social” point. Housewives – those were more sexist days – would chat, swap family / neighbourhood news, the shop keeper would listen and join in. But all the time she was listening. Noting.
She knew the young couple up the road had just a had a baby and that the Green girl was engaged to the Brown’s son. She knew poor old Mr Rodgers was feeling a bit under the weather. She also knew pretty well down to the last biscuit what your mum bought. This was the original “Social Media Marketing!”
Clearly it’s common sense, logical: you can’t build a relationship with Chinese (or any customer) customers if you don’t know or understand what is happening in her life. You need to be able to walk in her shoes, live in her skin, her world and how it impacts on her and her buying decisions.
If you are reading this, chances are you are an intelligent, experienced business person who fully understands and appreciates the foregoing. However, we also know from talking to prospective customers that actually finding current, relevant information relating to Chinese customers is very difficult.
Here we are talking about what is happening in China at a grass roots level, trends insights that businesses need to be able to take a “snapshot” of their consumers temperature. For most would be China marketers or businesses, this vital information is drowned out in a sea of “affiliate networks, bot driven Press Releases or manipulated associated media to the point where it doesn’t exist.
That is the: “Why Aim2D.”
As we were playing a largely de facto educational role anyway, we decided to spin off our small blog into Aim2D – a single page site that showcased links to several, reliable, informative websites focused on China business, marketing, technology and social trends that many overseas businesses would find useful. Helpful. Relevant to their China business and marketing research. We also provide indepth commentary, articles or opinion based on our own or associates experience.
Aim2D is a free resource for brands serious about their success in China to help and encourage you to build better relationships with your Chinese consumers.
Aim2D pulls together links to several, reliable, informative websites focused on China business, marketing, technology and social trends. We also provide indepth commentary, articles or opinion based on our own or associates experience
Leaving 1 question: “Who are “we?”
We are Bicknell International Business and Brands Network (NZ Co Ltd) founded in 2003 by a Chinese woman and a UK man as WPBeijing, a Beijing registered marketing studio. Originally with a goal to help Chinese brands with their English marketing prior to the upcoming 2008 Beijing Olympics. The two founding partners are still active in the business today