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Engage your Chinese Consumers Better

The Bicaverse

From WPBeijing- 2003- to The Bicaverse

Originally founded post SARS, in Beijing, 29th Oct 2003 by Everlyne Yu and Peter Bicknell as WordPerfect Marketing Studio.This cheeky little foreign upstart aimed to capitalise on the “English Language Fever” running rampant in China following her successful bid for the 2008 Olympic Games.

We offered “English Polishing” and western marketing tips to Chinese brands with an eye to the gazillions of mega rich games visitors. Building on this we became WPBeijing, expanding our services to general marketing for both local and International brands.

Today we are known as The Bicaverse representing the business interests of Sharon, Jessika, Petreva and Peter Bicknell, an umbrella company for Aim2D, Bicyu Martech and partners including Everlyney Yu’s Uengager brand.

By sharing our rich history, experience and knowledge Bic Brands offers bespoke China marketing services support, workshops and training.

Everlyne Yu CEO Uengager
Everlyne Yu CEO Uengager


Aim2D informs, empowers, inspires educates brands, marketers and organisations contemplating the China market.


Uengager: China marketing training and seminars
Uengager: China marketing training and seminars

Everlyne Yu, Uengager training and seminars helps bring your China marketing team up to speed. And keeps them there.

Digital Marketing

From developing a marketing strategy to managing campaigns, Bicyu can handle all your China marketing

Bicyu China Digital Marketing
Bicyu China Digital Marketing

If you are reading this, chances are you have or are considering a business in China. Maybe you’re looking for support in growing your business; need help with WeChat OA or China social media generally or relevant, current China business news.

China business or marketing plan research, China competitor analysis, China localisation support, Chinese language assistance, Baidu Search website Optimisation.

Perhaps you are looking at training or running small workshops for your China based marketing team, English language coaching or on site Angel mentoring?
BICYU helps channel your power into more productive China marketing results and ROI

Since 2003 we have been doing just that- for businesses just like yours.


China Media: Support for International Brands

The Bic- C-founder of Bicyu / Aim2D
The Bic- C-founder of Bicyu / Aim2D

Frustrated with mainstream media’s focus on the salacious and sensational aspects of China and the difficulty foreign brands-especially newcomers- faced in finding relevant, current China biz news, Peter formed Aim2D Media in 2018.

Aim2D is Bicyu’s FREE “Infocational” sister. As well as curating a collection of links to real time China biz, marketing and tech trends and articles it works with Everlyne to provide training, mentoring and support for both Chinese and foreign brands in China.

If we have learnt one thing since 2003, it is that informed, educated clients are easier to deal with and results are often better. That makes for a happier client!


China Martech

Uengager is about Chinese customer engagement.
The homepage of Everlyne Yu focusing on optimisation, training and support.
Everlyne is also a popular and recognised speaker on SaaS in China.
You can read a little more about Ms Yu or contact her below.

Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.
We would be honoured if you subscribed to our content.

Not Useful?
Then perhaps you may like to chat directly and personally with Everlyne?

But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she does eat, drink and sleep – sometimes.

Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;

Introducing Everlyne YU


In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, as a SaaS MarTech company focused on customer engagement in 2017.

Hello, Nihao, I’m Everlyne

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.


Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

Bicyu client logo bar
A selection of Bicyu clients since 2003


Follow Uengager on Wechat

Note: App is in Chinese and needs WeChat account to access.

WeChat QR Code


Take Tea with Everlyne


Covid’s persistence means this address is not always available.
But Beijing has many tea shops or cafes where we can still meet and chat

B1 XlabBuilding 1, TusPark B, Tsinghua Science Park

No.1 East Zhongguancun Road,Beijing, Haidian District 100084China

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