China – New Normal

Hello, greetings again from Shunyi, Thursday 13 May. As a back drop, lets recall that Aim2D was created to provide better data and insight into China for international marketers thinking of setting up business here. Consequently, naturally, most of our readership is business orientated. Most, not all. For example one of our followers is ChangeContinue reading “China – New Normal”

Think China

In case this is your first visit – welcome by the way- a short introduction. Aim2D is a curated link reference / informational site developed to bring up to date, relevant and useful marketing, tech and social media news for businesses researching the China market. We do this in a couple or three ways.

May in Beijing

Something of an ambiguous, even provocative title for today’s article. Hello again and greetings from Shunyi where it is Thursday, May 6th. This is a short post around that stalwart of British conversation; The Weather. We bestowed it with CAPS in honour of its importance!And no, that is not May in our head image.

The China Daily

Hello again from Shunyi for Tuesday, 4th May where, probably like you, China is getting back to work after a 3 day long weekend for the annual May Day Holiday. To outsiders it may seem that China has a lot of holidays. True. Sort of. But we can discuss that in another article – maybe.Continue reading “The China Daily”

Power of China Social Media

Hello, greetings from Shunyi for the last Thursday of April – 20th. Social media is a powerful marketing tool, we all know that. However, China’s culture has led to social media being even more potent. And that can also mean problematic. As Tesla China recently found out.

China Internet Watch

Hello, greetings again from Shunyi, a stones throw from Beijing Capital Airport for Tuesday, April 27. Where did that month go? Today’s, short post is one of abbreviations, starting with CIW, or China Internet Watch. Our headline. But before we go there, lets dig back a wee bit into our history. Yes, we were onceContinue reading “China Internet Watch”

The Business of Luxury in China

Hello again for Thursday, April 8th from a warming up and more humid Shunyi. Those who read our earlier post on Qingming Festival and travel will recall that it is said to coincide with the warming up and onset of the rainy season in China. So far, it has. Today we are going to continueContinue reading “The Business of Luxury in China”

Breaking China Business News

OK, yep, we admit it, today’s title is a bit click baitish. But in a nice way with the best of intentions. We know this is what many serious firms are looking for when they consider their China venture. After all, if you in China, you are playing to win – right? But we alsoContinue reading “Breaking China Business News”

China’s New Data Collection Laws

Coming into effect 1st may 2021 China has updated its old data and personal information laws in the wake of the digital age and customer complaints. If you have or are contemplating a business in China, it is in your very best interest o ensure you are not only aware of these laws, but thatContinue reading “China’s New Data Collection Laws”

2021 China Travel and Tourism

Hello and welcome to Bic Brands for Tuesday, March 23, 2021.We are going to jump around a bit in this episode and cover a couple of things. Both related to Chinese travel. Well, sort of. First up is a quick look at domestic Chinese tourism followed by Qingmin Festival. Or maybe t’other way ’round. OK,Continue reading “2021 China Travel and Tourism”

Genuine respect or cynical strategy?

We have, on past occasions, referenced the pitfalls and dangers of trying to leverage another’s culture for marketing and financial gain. Even if, in the very rare instances the motive is pure and not driven by marketing or economic reasons, it is, in our view not something to be taken lightly.

Never Miss Latest China Biz News

If you are familiar with Aim2D you will know that our prime purpose is to bring you the latest cutting edge business, marketing, tech and social media news in China. China is a big country, and a lot can happen in a day, especially over different industries and segments. This page is updated weekly, soContinue reading “Never Miss Latest China Biz News”

Join Bic Brands

In case you missed it and are wondering who Bic Brands is, we are the company which supports the Aim2D, Bicyu and Uengager brands. Aim2D is, as you know, a media site bringing you the latest, real time news and updates about Business, Marketing, Tech and Social Media in China. Aim2D provides a convenient, oneContinue reading “Join Bic Brands”

China UX Revisited

Once apon a time, well, a few days ago actually, in a country far far away – we are talking about Christchurch City in New Zealand – councillors decided it was time to redecorate the city buses. Good for them too. In some of our travels we find the often dull grey or lifeless beigeContinue reading “China UX Revisited”

Live Streaming: an alternative view

Welcome, last time we looked at China’s 11/11 festival. Today we present the second in our trilogy of Alibaba focused short videos exploring what is now a mandatory tool in any brand’s China marketing tool box. The topic of “Live Streaming “in marketing to Chinese.

China 11/11 Live Streaming

Trilogies. We love them at Aim2D. They provide a nice way to look at one topic, which may be broad, and break it into a series of smaller sub topics. So it is with Live Streaming in China. Trillogies work even better when released as short videos.

Creative Tips for China’s 11/ 11

It was the biggest online sales festival of the year in China and maybe the world. Thankfully, it is all over and done with until 2021. But you can bet your life that planning for that event has already started. In this, short post, we look at five more examples of creative D11 campaigns fromContinue reading “Creative Tips for China’s 11/ 11”

China FMCG 2020

August 10, 2020 By CIW Team Today we bring you the last in our current trilogy of reports from China Internet Watch, this time looking at Fast Moving Consumer Goods (FMCG) in China. This article is noticeably shorter as it is part of CIW’s “premium” content, only available to subscribers. However, this isn’t going to be aContinue reading “China FMCG 2020”

China retail sales growth turned positive in Q3 2020

October 19, 2020 By CIW Team With this year’s -2020 – double eleven or single’s day retail extravaganza only a week away speculation is rife as to whether the event can live up to its hype. Will it exceed last year’s sales and produce the massive figures we have all become bored with year after year? WhileContinue reading “China retail sales growth turned positive in Q3 2020”

The Ugly Chinese Duckling

If you think of China, in particular Beijing, what are some of the things that first come to mind? The Great Wall is probably up there, along with, maybe Tienanmen Square with the Forbidden City and Peking Duck. All iconic and on the must see, must do list of almost every tourists. Both international andContinue reading “The Ugly Chinese Duckling”

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