International Brands in China

From time to time we post in support of the publications and sources we use to collect much of our material. This fits in with Aim2D’s purpose: to provide informative, educational materiel to help brands better understand the China market. However, despite the reference to lux in this weeks title, it isn’t just fashion orContinue reading “International Brands in China”

Why do Luxury Brands Find Success or Failure in China?

We are sharing this topic and pretty much entire article from The Luxury Conversation because on the topic of LOCALISATION in China- and others- we’re aligned in our beliefs. We have been content to sum it up with; “Well, China is not one huge 1.4 million market.” This article takes it several steps further.

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