Tag: Latest China marketing news
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Chinese Court finds in favour of Cadbury UK Ltd in IP case
Sweet Taste of Success A Chinese confectionery-maker has been ordered to hand over 2.43 million yuan ($347,196) in compensation to Cadbury UK Ltd. after a Beijing court found it had infringed on a trademark held by the 195-year-old chocolate brand. Yikoulian (Xiamen) Food Co. Ltd. registered the trademark ‘怡口莲’ in 2012, using it on a […]