China Life Streaming: pushing boundaries

Hello, today we look at a third and final – for this segment – in our China Live Streaming video trilogy. Last time we looked at how Alibaba’s Taobao Live Streaming app was used by fruit growers in China. We were hoping to dispel the myth that Life Streaming is only for high end luxuryContinue reading “China Life Streaming: pushing boundaries”

Adidas Strengthens its Position in China

As China slowly starts to move towards a new post Covid future, more intentional big brand names are doubling down on their China investment. We recently commented on two German automobile brands, VW and BMW, who had increased their stake in their China investment. Today we look at another German brand following in similar footContinue reading “Adidas Strengthens its Position in China”

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