In our past 2 posts we have talked generally about China’s shopping festivals and the marketing frenzy in the lead up to the Chinese New Year or Spring festival. Today, our last post for October we focus a little more on Double Eleven (11/11) and build on our last article; China Double Eleven and revisitContinue reading “Preparing for China’s 11/ 11”
We have, on a few occasions, written about China’s Singles Day or Double Eleven shopping festivals. One month on from 2020’s Singles day, today’s article takes a sort of behind the scenes look at some more numbers. Those behind Alibaba’s side of the 11/11 extravaganza.