New Food Regulations in China

China Updates Food Laws

As previously mentioned, China overhauled her food safety regulations beginning of December 2019.

Whilst wide ranging, a notable point is the strengthening of consumer protection.
The new law targets false, misleading or exaggerated marketing claims intended to mislead or confuse shoppers.

This seems to target products that use actors or other non professionals to endorse a product or use false inspection certificates.

The maximum penalty is a fine up to 1 Mill RMB- there is no mention of prison time.
Food safety education for consumers and society at large will be stepped up.

On the surface, this seems a step in the right direction, however, those of us here for some years know that China is not actually short of laws, just the teeth and political will to enforce them. 2020 will be interesting.

For more details: https://www.foodnavigator-asia.com/Article/2019/11/27/Strictest-supervision-and-penalties-China-introduces-strengthened-food-safety-laws

To chat about your 2020 marketing in China, please reach out to Everlyne: bicyu@bicyu.com or call her in Beijing direct.
We are open through to Chinese New Year.

Hello, I’m Everlyne Yu, founder and CEO of Uengager and WPBeijing Marketing Studio 2003.

I have a wealth of knowledge and experience in the China market and have been privileged to work with many international clients, such as VW and their release of their Bora and the extremely successful CC as well as a long term, ongoing relationship with Sodexo.

Selected Clients

I am happy to chat and discuss any questions, no matter how small or trivial you may think. Probably someone has already asked the same question- many times!

In China Marketing- there is no such thing as a silly question.

To see how your brand can flourish in China, please talk to Everlyne now, or understand more about me.

Ev Yu
Everlyne Yu CEO Uengager

China Trade Wars


18 months back, the US initiated a trade war against China, mistakenly thinking victory would be swift and sure.
But just as in Iraq, Afghanistan and others, this was proven to be untrue.

On balance, it seems this has hurt the US more than China.
Meanwhile, trade and business discussions between China and the EU resulted in a win /win situation for both parties:
“China’s recent signing of a landmark agreement with the European Union (EU) committing to the protection of 100 EU and 100 Chinese products protected under the Geographical Indication (GI) system will see maximum benefits for EU alcohol and Chinese teas.
More= https://www.foodnavigator-asia.com/Article/2019/11/20/Origin-protection-Alcohol-and-tea-biggest-beneficiaries-of-China-EU-agreement-to-prevent-GI-protected-food-counterfeits

As if to prove it is an ill wind that blows no good, Turkey has exploited the US trade war and targets to export US 1 billion food products to China by 2023 as trade soars. Current food exports to China grew by 86% in the first 10 months of 2019, totalling US$205 million, compared to US$110 million in the corresponding period last year. More= https://www.foodnavigator-asia.com/Article/2019/12/04/Turkey-targets-to-export-US-1-billion-food-products-to-China-by-2023-as-trade-soars

Hello, I’m Everlyne Yu, founder and CEO of Uengager and WPBeijing Marketing Studio 2003.

I have a wealth of knowledge and experience in the China market and have been privileged to work with many international clients, such as VW and their release of their Bora and the extremely successful CC as well as a long term, ongoing relationship with Sodexo.

Selected Clients

I am happy to chat and discuss any questions, no matter how small or trivial you may think. Probably someone has already asked the same question- many times!

In China Marketing- there is no such thing as a silly question.

To see how your brand can flourish in China, please talk to Everlyne now, or understand more about me.

Ev Yu
Everlyne Yu CEO Uengager

China Tests Autonomous Vehicles

China Motoring News

South China’s Guangdong Province Thursday started building a testing centre for both conventional vehicles and those featuring new energy, intelligent network and driverless technologies.

With an investment of 2.15 billion yuan (around 307 million U.S. dollars), the 573-hectare facility in the city of Shaoguan aspires to become a world-class vehicle testing centre upon completion.

It will be constructed by Chinese automaker Guangzhou Automobile Group Co. Ltd. (GAC Group) and the government of Shaoguan.

Read more: http://www.nbdpress.com/columns/1 or contact Everlyne for support and information re SaaS and YOUR business in China:

Hello, I’m Everlyne Yu, founder and CEO of Uengager and WPBeijing Marketing Studio 2003.

I have a wealth of knowledge and experience in the China market and have been privileged to work with many international clients, such as VW and their release of their Bora and the extremely successful CC as well as a long term, ongoing relationship with Sodexo.

Selected Clients

I am happy to chat and discuss any questions, no matter how small or trivial you may think. Probably someone has already asked the same question- many times!

In China Marketing- there is no such thing as a silly question.

To see how your brand can flourish in China, please talk to Everlyne now, or understand more about me.

Ev Yu
Everlyne Yu CEO Uengager

Chinese Court finds in favour of Cadbury UK Ltd in IP case

Sweet Taste of Success

A Chinese confectionery-maker has been ordered to hand over 2.43 million yuan ($347,196) in compensation to Cadbury UK Ltd. after a Beijing court found it had infringed on a trademark held by the 195-year-old chocolate brand.

Yikoulian (Xiamen) Food Co. Ltd. registered the trademark ‘怡口莲’ in 2012, using it on a range of popular crispy rice-based chocolate bars.
It translates roughly as “delicious lotus,” bears more than a passing similarity to Cadbury’s ‘怡口蓮’: it sounds identical read out loud, but the Chinese brand uses a simplified Chinese character at the end, Cadbury uses traditional form.

Cadbury charged Yikoulian confused and misled buyers and damaged its reputation.The court ordered Yikoulian to cease production, sales and promotion of products with the counterfeit trademark, remove online ads, take the trademark out of its company name and pay damages and expenses of 2.43 million yuan.

The court cited the identical pronunciation and meaning as well as the overlap in distribution channels, customers and market in finding Yikoulian had engaged in unfair competition. Products from both companies were often sold side by side in supermarkets, it noted.
The presiding judge said companies should foster a good business environment, use their initiative to create their own brands, rather than “piggybacking” on others.

It seems now that foreign firms are starting to have more chances of winning cases in China than Chinese brands are in the US.

Bicyu is a Beijing based Digital Marketing Studio since 2003.
For support with your Chinese marketing, please call Everlyne +86 186 1176 5649

China plans to boost sales of new energy vehicles

Xping China EV company debuts new P7 sedan

China plans to further boost sales of new energy vehicles (NEVs) and intelligent connected vehicles (ICVs) to push for green and smart growth of the world’s largest automobile market.

Sales of NEVs are expected to make up about 25 percent of the total new car sales by 2025, according to a draft plan by the Ministry of Industry and Information Technology.

The sector’s competitiveness should be enhanced with major technological breakthroughs made in power battery, drive motor, on-board operating system and other fields, the draft plan said.

It requires that starting from 2021, new cars running in the country’s ecological conservation pilot zones and public areas in regions tasked with fighting air pollution should be NEVs.

The country’s NEV sales posted double-digit growth in the first 10 months of 2019 despite a sluggish automobile market. NEV sales accounted for less than 5 percent of total new car sales during this period.

The plan came as the government steps up efforts to energise the automobile sector, which lost steam in 2018 with car sales dropping for the first time in over two decades.

Looking for info or support for your brand in China?
Contact Everlyne or Peter: yiyishan@uengager.com

Beijing to become China’s 1st Giga City

Excerpt from Chinese original-
Beijing is about to become the first giga city in China. Beijing has begun to popularize Gigabit broadband on a large scale this year. The public can say goodbye to the annoying buffer waiting problem when watching online video.

The common feature of 5G and Gigabit broadband is that it can achieve ultra-high speed download speed of 1G or more per second. When 5G base stations and 5G mobile phones are not yet popular, Gigabit broadband has officially appeared in Beijing on a large scale. Beijing Unicom said that through the construction of basic network facilities, to build 5G capital and Gigabit city in 2019, Beijing home fiber broadband will also speed up free of charge. Previously, China Unicom only launched Gigabit broadband in a few individual districts in Tongzhou. At present, most of the residential areas in China that can install Unicom broadband can already install Gigabit broadband.

According to reports, the current downlink speed of Beijing Unicom’s home broadband has reached 300M bandwidth, and the price of single-gigabit broadband has been lowered from 1,000 yuan per month to 599 yuan per month. What is intriguing is that citizens choose mobile phones to bundle Gigabit broadband package services, and the price is much cheaper than buying broadband. According to Beijing Unicom’s Gigabit broadband package, the monthly fee is 299 yuan.

Please read the original here [link to Chinese]

To learn about developing your brand in China please drop us a line

Create your website at WordPress.com
Get started
%d bloggers like this: