The Importance of Face in China

What brands contemplating China need to know about face.

Maybe you have heard about FACE in China- maybe not. Maybe you have looked on in amusement and amazement as a group or couple of Chinese form a scrum at the cashier in a restaurant. A tussle to see who pays. It looks serious. It is!

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Content Marketing for Success in China

This article is based on a question from a woman a few years back regarding her WordPress website site.
Of course, it applies to any website, not just WordPress.
There are many excellent articles on the web with more indepth detail- you might find value in reading them also

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Peoples Voice in China Government

Introducing China’s E-ferendums!

We’ve listed this as SOCIAL Media News as it sheds a small amount of light n the way China works- sort of behind the scenes.

Whilst it is true China does not have elections as we in the the west know them, with all the hype and pageantry, their system does provide limited access for people to have some say in the way China is run. Even down to the selection of who in their city, town, village or hamlet is going to be The Party Rep to stand for them in Beijing.

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China’s E-ferendums

How to Fairly Limit the Traffic on Beijing Roads?

In this article we introduced China’s E-feredums, a mechanism where both central and local Governments use social media platforms to “test the waters” before passing pending legislation into law. Much like the British referendum, they are of course non binding, and no Government can ever please or satisfy everyone. But in most cases,

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Why some brands struggle and ultimately fail in China.

WPBeijing was a marketing studio founded by Peter Bic and Everlyne Yu in Beijing, October 2003. In 2017 it became known as Bicyu NZ Co Ltd. Aim2D is an umbrella media arm of Bicyu. This article is part of a Weekend Series where we dare to share some of our experiences and insights. So, make yourself a pot of Oolong tea, grab a chocolate bar and settle down for a longer read.

Winning in China means hard work, impeccable preparation and playing as a team

Continue reading “Why some brands struggle and ultimately fail in China.”

Adidas Strengthens its Position in China

As China slowly starts to move towards a new post Covid future, more intentional big brand names are doubling down on their China investment.

We recently commented on two German automobile brands, VW and BMW, who had increased their stake in their China investment. Today we look at another German brand following in similar foot steps- Adidas.

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Volkswagen strengthens its Commitment to New Energy Vehicles in China

Earlier this year China announced it was relaxing rules around foreign Joint Ventures [JV] in China. Previously, foreign firms had been restricted to a 50/ 50 share.

Among the first of the foreign firms to take advantage of this were the German automotive maker giants BMW and VW . Earlier BMW had moved to take control of its JV “Brilliance Auto” in Liaoning, North China.

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Uengager is now available in English

If you are a brand or organisation with a presence in China then our SaaS tool is for you.

Uengager Paid Traffic Conversion

The goal of any website is to convert traffic, from what ever source, to customers.
Mathematically, the greater the traffic source, the greater the conversion rate should be. To this end, many organisations invest a great deal of time, energy and money on inorganic – paid – traffic tools, such as Ads [ Adwords, Fliers, Brochures] Link Building, Lead Buying, Paid Authors or Telemarketing knowing and accepting that a % is wasted, wishing they could improve the conversion rate.

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Alibaba Attempts to Replicate Taobao Model Overseas

If yu live or have spend ore than a few weeks in China, chances are that Taobao is not unknown to you.
In fact, even if you have never been here, you are probably familiar with the name

If not fear not, as Alibaba is, as our title explains, looking at launching an “out of China” version of its perhaps once was infamous on line e-com shopping mall. On the remote chance you do not

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Beijing Cools Welcome to Visitors

Covid 19 takes some of the warmth from Beijing’s welcome.

Summer maybe coming to Beijing but the usual warm welcome for business visitors is little chilly.
To counter a growing threat of Covid infections from overseas business visitrs Beijing will require business visitors staying at local hotels to take nucleic acid tests to ensure they don’t have the coronavirus and more effectively guard against a resurgence in cases, municipal authorities announced Sunday.

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Top cosmetics stories featuring L’Oréal, Azelis and more

Cosmetic Design Asia Presents a round up:

15-May-2020 By Amanda Lim

Fashion, luxury, cosmetics. Even if they are not your niche product, or anywhere near , even if you have no interest, if you have a business in China they are a good gauge to where things are heading. So keeping a close eye on fashion or lux keeps you up to date and helps form strategy and direction for your brand.

Continue reading “Top cosmetics stories featuring L’Oréal, Azelis and more”

More flexible, powerful, China monetary policy needed

China will shortly hold its Political Consultative Conference . This extract is a lead up published by the China Daily Both domestic and foreign businesses will be watching to see how China will respond.

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China’s Booming Second Hand Market

WPBeijing was a marketing studio founded by Peter Bic and Everlyne Yu in Beijing, October 2003. In 2017 it became known as Bicyu NZ Co Ltd. Aim2D is an umbrella media arm of Bicyu. This article is part of a Weekend Series where we dare to share some of our experiences and insights. So, make yourself a pot of Oolong tea, grab a chocolate bar and settle down for a longer read.

China’s second hand market – a little history.

Over the past 6 or so weeks we have seen mention of a second hand market rapidly emerging in China. Let’s take a look at that.

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China Coffee Wars Perking?

Yum China partners with Lavazza

Just when it seems the latte was lack lustre in China with Luckin’s demise, a new chapter in the battle for coffee in China is brewing.

Ok, enough of the cliches and puns, the story follows.

Continue reading “China Coffee Wars Perking?”

China Luxury Marketing

China 2020 Lux Report

Anyone who has been following Aim2D for, ohh, lets say, more than a month, will have heard us say that, despite your business sector, China Fashion is important to you if you want to do business here.


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China’s Beer King to Quit Making Brew for the Masses

China Resources Beer Holdings Co. Ltd., the Asian country’s largest brewer, intends to close breweries churning out low-priced products while boosting output of Heineken, in response to growing local demand for premium beer and intensifying competition at the low end.

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Covid19 virus in New Zealand

Shields-up keeping Kiwi people safe from Covid-19

Shieldsup is the Kiwi response to the demand for safety equipment for doctors and other health professionals in the community.

Whilst totally unconventional, their network of Makers around the country is likely the best solution for providing alternative PPE shields.

As a Beijing based firm, we know the situation in NZ is going to get worse afore it gets better.

So they do need your help- in any way you can.
Just press the link button at the end of this text.
Get in behind NZ.
This is bigger than the biggest AB game- WE HAVE TO WIN~

Dozens of shields have already been distributed to medical professionals & first responders in New Zealand.
Made by a huge team of Kiwi Makers by 3D printing and using locally available materials.

Can be cleaned and reused
Helps protect first responders from Covid-19

In production now, you can join us to help or request shields for your first responders and medical staff
Volunteer to Help :

Samsung Ships EUV DRAM


Samsung is first to ship RAM produced with extreme ultraviolet tech.
There is, for us, some irony here.
Whilst tech firms such as Samsung continue to push barriers and talk about DDR5, at the coal face we deal with clients who are still running DDR2 with Win XP and IE8.

Please read the full story here:
Need SaaS help with your business?
Drop us a line at : or call and talk with Everlyne in person- below

Hello, I’m Everlyne Yu, founder and CEO of Uengager and WPBeijing Marketing Studio 2003.

I have a wealth of knowledge and experience in the China market and have been privileged to work with many international clients, such as VW and their release of their Bora and the extremely successful CC as well as a long term, ongoing relationship with Sodexo.

Selected Clients

I am happy to chat and discuss any questions, no matter how small or trivial you may think. Probably someone has already asked the same question- many times!

In China Marketing- there is no such thing as a silly question.

To see how your brand can flourish in China, please talk to Everlyne now, or understand more about me.

Ev Yu
Everlyne Yu CEO Uengager

Rise and Fall of China Retail Sales, 2019 to 2020

China’s retail sales grew by 8% in 2019; online up 16.5%

March 4, 2020 By CIW Team

In 2019, the total retail sales of consumer goods in China reached 41,164.9 billion yuan (US$6,010 bn), up by 8.0% year-on-year (nominal growth rate). The real growth rate was 6.0%. Of the total, the retail sales of consumer goods excluding automobiles reached 37,226.0 billion yuan, with an increase of 9.0%.

For detailed data, stats and charts please read the article by CIW Team- linked above.

That was then- this is now

China’s retail sales dropped by 19% in Q1 2020

April 20, 2020 By CIW Team

In Q1 2020, the total retail sales of consumer goods in China reached 7,858.0 billion yuan (US$1,110.14 billion), down by 19.0% year on year. The retail sales of consumer goods excluding automobiles reached 7,225.4 billion yuan, down 17.7%.

For detailed data, stats and charts please read the article by CIW Team- linked above.

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