The Ugly Chinese Duckling

If you think of China, in particular Beijing, what are some of the things that first come to mind? The Great Wall is probably up there, along with, maybe Tienanmen Square with the Forbidden City and Peking Duck. All iconic and on the must see, must do list of almost every tourists. Both international and local alike. When it comes to Peking Duck, one name stands out; Quanjude. In fact. for most people, Peking Duck is synonymous with Quanjude. But maybe not for much longer.

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Sign of the times

They say a picture is worth a thousand words,. So, you can create your own narrative for this one but here is a little background. It was taken a few Km north of Beijing Capital Airport. Behind and all around is a bustling dormitory and commercial area. To us it was a stark reminder of just how far we have come with technology. Would we have even imagined coming across such a sign say, 5 years ago?

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China’s Middle Class- under the lens.

WPBeijing was a marketing studio founded in Beijing, October 2003 by Peter Bic and Everlyne Yu. 2017 it became Bicyu, a NZ registered company. The Aim2D brand was formed in 2014.
This article is part of a Weekend Series where we dare to share our experiences and insights.
So, make yourself a pot of Oolong tea, grab a chocolate bar and settle down for a longer read.

Can middle-class Chinese withstand the aftershocks of COVID-19?

Chinese middle class consumers
Chinese shoppers enjoying sunshine

Hello, today we are changing gears a little but with a link to an article form Sixth Tone. You will recall we introduced Sixth Tone back here as a newer edition of our news provider stable. Well maybe not news as such. Sixth Tone tends to be more of a deeper, analytical media usually taking a meatier approach to stories about social issues or people in China. A longer read.

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Has China Adapted to Covid?

Well good morning and greetings from Shunyi where it is Tuesday 13th October. Like most of China, we are back after an unusual 8 days National Day / Mid Autumn Festival holiday. Unusual in several aspects. Firstly, unusual in that the two fell on the same day, as we mentioned here.

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What is Moon Cake?

Hello and good morning from Shunyi where it is 1st of October 2020. Or more commonly known in China as National Day as we commented on last post. Even more important, for Chinese, a week long public holiday. However by a quirky coincidence, it is also Mid Autumn- a day also celebrated in China, Korea, Japan,  Vietnam, Singapore, Cambodia, Malaysia, Indonesia, Thailand,  Philippines and a few other countries albeit at different times and form.

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China National Day

Tuesday, September 29 and we are into the final few days, not just of September but the start of the China National day holiday. This is always a huge event, partly for patriotic reasons, but mostly as it -usually- presets the last chunk of decent weather in most of China before the lousy winter sets in. So, historically, people tend to travel. Internationally it represents the last massive cash injection for many tourist orientated countries before the the next Chinese New Year. Some 4 or 5 months away.

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Aim2D China Media- looking deeper

Tackling the tough questions and misinformation

Hello, greetings from Shunyi where it is Thursday, September 24. The month is nearly over. Seems not too many days ago it was just starting. Probably, like us you noticed during Covid, when everyone was locked in and owt much was happening time dragged. February seemed a really long month for us, March was a bit slow too. Now, the phones are

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China’s Faux Meat Saga

Greetings from Shunyi Tech Development Zone for Tuesday 22nd September 2020.
Today we have an update on our last story on the artificial meat saga currently running in China. We commented that the still raging fires of health and fitness may be behind the drive of some of the fast food companies to jump on the fake meat wagon.

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Marketing to Chinese Singles

WPBeijing was a marketing studio founded by Peter Bic and Everlyne Yu in Beijing, October 2003. In 2017 it became known as Bicyu NZ Co Ltd. Aim2D is an umbrella media arm of Bicyu. This article is part of a Weekend Series where we dare to share some of our experiences and insights. So, make yourself a pot of Oolong tea, grab a chocolate bar and settle down for a longer read.

A shift in China’s Social System

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How Chinese steamed buns help your marketing

At first glance this article may seem to be just one of those idiosyncratic things we read about on crazy Chinese social media. It seems to bear no relationship to marketing in China at all.
[A bit like our image bears little relationship to steamed buns! – Thanks Ruthy Yang ]
Even less interest to foreign firms in China.
But deeper down, there is a warning- a lesson to be learnt.

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Asia Influence on Luxury

This article looks at the growing influence Asia is having on the luxury sector. In particular a focus on the watch industry in China following the country’s rapid bounce back from Covid. At least, domestically. Why the focus on luxury? If you follow us you will know the answer. If not, read [lay] on Macduff, and damned be him who first cries ‘Hold! enough! [apologies to William Shakespeare – Tragedy of Macbeth]

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Beyond Meat to produce in China

Not a headline that is going to make a certain would be King happy. But I suppose, being a bit unkind, if you re going to manufacture fake anything, China is as good a place as any. They now join the likes of Green Monday [link in Chinese] a local company, very popular in China for its artificial pork products.

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Why do Luxury Brands Find Success or Failure in China?


We are sharing this topic and pretty much entire article from The Luxury Conversation because on the topic of LOCALISATION in China- and others- we’re aligned in our beliefs.
We have been content to sum it up with; “Well, China is not one huge 1.4 million market.”
This article takes it several steps further.

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Food for Thought in China

It is said, or used to be, that you can’t go wrong in the food business. No matter what, people gotta eat. Well, today in China, that theory is being put to the test. Very strongly tested. Maybe the same in your part of the world? Whilst China’s much hyped 6/18 shopping extravaganza showed the Chinese were returning to spending and overseas luxury brands, such as Mercedes Benz were enjoying double figure growth again, the recovery if it is one, is shaping up to be a little lopsided.

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Digging Deeper into China Society

If you have read our home page or about us, you will know that Aim2D is about sourcing an alternative selection of China marketing, tech, business and social media news for organisations [or individuals] who are considering entering the China market.

We know, from our own experience and because many of you have told us, that is it sometimes difficult to find current, objective data on China. And we all know that when doing due diligence

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What is Alibaba Tao Style?

A few people have asked us what is Tao style? Is it part of Chinese culture or in any way related to Taoism or Tau Te Ching or Laozi?
In short, the answer is probably no. However a couple of caveats to that.
Firstly TAO or 道 in Chinese crudely translates to the road or the way.

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New China News Link

Hello, and greetings from Shunyi, Beijing where it is Tuesday 25th August.
We are expecting 35* and light rain. A pleasant day!
In this post we are doing something a little different. Introducing a new media source. China Plus. OK, China plus is not exactly new, it’s been around a while, we have been evaluating it or a couple of months.

To give some quick background,

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Alimama Predicts Gen Zers and Lower-Tier Cities Will Rule Fashion

Hello, before we get to the story let’s clarify who or what Alimama is.
As most people know, China is not immune to the occasion knock off, and that includes brand names. We have had Kadok for Kodak, the reverse Nike swoosh and Crocodile logos to name a few. So its not beyond the bounds of possibilities that this is a knock off of Alibaba. But it is not.

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Mid Month Wrap-August

Hello, I thought today we would take a quick wander around some topics making news in Biz China- not indepth, but a quick round up. That way, if it is not of interest to you, you can move on [we mean that kindly] or use it as a base for a search for more info. This month’s round up focuses on China motoring and associated topics.

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Marketing “Cute” in China

Hello again, its been a rather busy and somewhat dramatic start to the month- August. So I thought we would look, very quickly at something a little more fun and light hearted. Motorbike food delivery firms and their competition. Or, more exactly the lengths some are going to to secure business.

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