After a dismal first 6 months driven, dictated and decimated by the Covid virus, Chinese handset makers are gearing up for an increase in fortunes for the second two quarters of 2020. Some are betting big on exports to India and Africa, whilst others are throwing everything at 5G.Continue reading “China Smart Phone Makers Gear up for 2nd and 3rd Quarter War”
WPBeijing was a marketing studio founded by Peter Bic and Everlyne Yu in Beijing, October 2003. In 2017 it became known as Bicyu NZ Co Ltd. Aim2D is an umbrella media arm of Bicyu. This article is part of a Weekend Series where we dare to share some of our experiences and insights. So, make yourself a pot of Oolong tea, grab a chocolate bar and settle down for a longer read…..
6/18 carries more importance than previous years as it comes right after China’s relaxation after Covid 19 Virus.Continue reading “China 6/18 Shopping Festival and Carnival”
What brands contemplating China need to know about face.
Maybe you have heard about FACE in China- maybe not. Maybe you have looked on in amusement and amazement as a group or couple of Chinese form a scrum at the cashier in a restaurant. A tussle to see who pays. It looks serious. It is!Continue reading “The Importance of Face in China”
Continue reading “Content Marketing for Success in China”
Of course, it applies to any website, not just WordPress.
There are many excellent articles on the web with more indepth detail- you might find value in reading them also
Introducing China’s E-ferendums!
We’ve listed this as SOCIAL Media News as it sheds a small amount of light n the way China works- sort of behind the scenes.
Whilst it is true China does not have elections as we in the the west know them, with all the hype and pageantry, their system does provide limited access for people to have some say in the way China is run. Even down to the selection of who in their city, town, village or hamlet is going to be The Party Rep to stand for them in Beijing.Continue reading “Peoples Voice in China Government”
How to Fairly Limit the Traffic on Beijing Roads?
In this article we introduced China’s E-feredums, a mechanism where both central and local Governments use social media platforms to “test the waters” before passing pending legislation into law. Much like the British referendum, they are of course non binding, and no Government can ever please or satisfy everyone. But in most cases,Continue reading “China’s E-ferendums”
WPBeijing was a marketing studio founded by Peter Bic and Everlyne Yu in Beijing, October 2003. In 2017 it became known as Bicyu NZ Co Ltd. Aim2D is an umbrella media arm of Bicyu. This article is part of a Weekend Series where we dare to share some of our experiences and insights. So, make yourself a pot of Oolong tea, grab a chocolate bar and settle down for a longer read.
Winning in China means hard work, impeccable preparation and playing as a teamContinue reading “Why some brands struggle and ultimately fail in China.”
As China slowly starts to move towards a new post Covid future, more intentional big brand names are doubling down on their China investment.
We recently commented on two German automobile brands, VW and BMW, who had increased their stake in their China investment. Today we look at another German brand following in similar foot steps- Adidas.Continue reading “Adidas Strengthens its Position in China”
Earlier this year China announced it was relaxing rules around foreign Joint Ventures [JV] in China. Previously, foreign firms had been restricted to a 50/ 50 share.
Among the first of the foreign firms to take advantage of this were the German automotive maker giants BMW and VW . Earlier BMW had moved to take control of its JV “Brilliance Auto” in Liaoning, North China.Continue reading “Volkswagen strengthens its Commitment to New Energy Vehicles in China”
If you are a brand or organisation with a presence in China then our SaaS tool is for you.
Uengager Paid Traffic Conversion
Continue reading “Uengager is now available in English”
The goal of any website is to convert traffic, from what ever source, to customers.
Mathematically, the greater the traffic source, the greater the conversion rate should be. To this end, many organisations invest a great deal of time, energy and money on inorganic – paid – traffic tools, such as Ads [ Adwords, Fliers, Brochures] Link Building, Lead Buying, Paid Authors or Telemarketing knowing and accepting that a % is wasted, wishing they could improve the conversion rate.