China Updates Food Laws
As previously mentioned, China overhauled her food safety regulations beginning of December 2019.
Whilst wide ranging, a notable point is the strengthening of consumer protection.
The new law targets false, misleading or exaggerated marketing claims intended to mislead or confuse shoppers.
This seems to target products that use actors or other non professionals to endorse a product or use false inspection certificates.
The maximum penalty is a fine up to 1 Mill RMB- there is no mention of prison time.
Food safety education for consumers and society at large will be stepped up.
On the surface, this seems a step in the right direction, however, those of us here for some years know that China is not actually short of laws, just the teeth and political will to enforce them. 2020 will be interesting.
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