Samsung Ships EUV DRAM


Samsung is first to ship RAM produced with extreme ultraviolet tech.
There is, for us, some irony here.
Whilst tech firms such as Samsung continue to push barriers and talk about DDR5, at the coal face we deal with clients who are still running DDR2 with Win XP and IE8.

Please read the full story here:
Need SaaS help with your business?
Drop us a line at : or call and talk with Everlyne in person- below

Rise and Fall of China Retail Sales, 2019 to 2020

China’s retail sales grew by 8% in 2019; online up 16.5%

March 4, 2020 By CIW Team

In 2019, the total retail sales of consumer goods in China reached 41,164.9 billion yuan (US$6,010 bn), up by 8.0% year-on-year (nominal growth rate). The real growth rate was 6.0%. Of the total, the retail sales of consumer goods excluding automobiles reached 37,226.0 billion yuan, with an increase of 9.0%.

For detailed data, stats and charts please read the article by CIW Team- linked above.

That was then- this is now

China’s retail sales dropped by 19% in Q1 2020

April 20, 2020 By CIW Team

In Q1 2020, the total retail sales of consumer goods in China reached 7,858.0 billion yuan (US$1,110.14 billion), down by 19.0% year on year. The retail sales of consumer goods excluding automobiles reached 7,225.4 billion yuan, down 17.7%.

For detailed data, stats and charts please read the article by CIW Team- linked above.

Daimler Autos makes smart moves to plug into the China EV market.

Daimler AG is working with China’s Zhejiang Geely Holding Group, to set up a joint venture to make the electric version of Smart cars in China.
This is probably long overdue as the original ICE Smart was a very popular model in China and was soon widely copied.

With a planned release date of 2022, the new Smart had better be extra smart as there are already many local EV versions running on the roads in China.

Perhaps Daimler are betting on cost effective production to make a Made In China Smart an attractive option to global buyers?

QUESTION: Would you buy a MIC EV?
Let us know.

For a more objective view, please read:

For advice and support wht your China marketing please email us or call and chat with Everlyne personally- below.


China’s car share firm Didi expands EV into Mexico.

China’s Didi is set to operate a fleet of electric vehicles into operation in Mexico this year.
The fleet will run hybrid and electric vehicles from BYD and Renault.

For more on this and other China business stores, please follow the link below.

For help, support or marketing advice on your product in China, please call and talk to Everlyne live and in person.
[Everlyne is the founder and CEO of Bicyu and, she has more than 30 years marketing experience in China]

New Food Regulations in China

China Updates Food Laws

As previously mentioned, China overhauled her food safety regulations beginning of December 2019.

Whilst wide ranging, a notable point is the strengthening of consumer protection.
The new law targets false, misleading or exaggerated marketing claims intended to mislead or confuse shoppers.

This seems to target products that use actors or other non professionals to endorse a product or use false inspection certificates.

The maximum penalty is a fine up to 1 Mill RMB- there is no mention of prison time.
Food safety education for consumers and society at large will be stepped up.

On the surface, this seems a step in the right direction, however, those of us here for some years know that China is not actually short of laws, just the teeth and political will to enforce them. 2020 will be interesting.

For more details:

To chat about your 2020 marketing in China, please reach out to Everlyne: or call her in Beijing direct.
We are open through to Chinese New Year.

China Tests Autonomous Vehicles

China Motoring News

South China’s Guangdong Province Thursday started building a testing centre for both conventional vehicles and those featuring new energy, intelligent network and driverless technologies.

With an investment of 2.15 billion yuan (around 307 million U.S. dollars), the 573-hectare facility in the city of Shaoguan aspires to become a world-class vehicle testing centre upon completion.

It will be constructed by Chinese automaker Guangzhou Automobile Group Co. Ltd. (GAC Group) and the government of Shaoguan.

Read more: or contact Everlyne for support and information re SaaS and YOUR business in China:

Chinese Court finds in favour of Cadbury UK Ltd in IP case

Sweet Taste of Success

A Chinese confectionery-maker has been ordered to hand over 2.43 million yuan ($347,196) in compensation to Cadbury UK Ltd. after a Beijing court found it had infringed on a trademark held by the 195-year-old chocolate brand.

Yikoulian (Xiamen) Food Co. Ltd. registered the trademark ‘怡口莲’ in 2012, using it on a range of popular crispy rice-based chocolate bars.
It translates roughly as “delicious lotus,” bears more than a passing similarity to Cadbury’s ‘怡口蓮’: it sounds identical read out loud, but the Chinese brand uses a simplified Chinese character at the end, Cadbury uses traditional form.

Cadbury charged Yikoulian confused and misled buyers and damaged its reputation.The court ordered Yikoulian to cease production, sales and promotion of products with the counterfeit trademark, remove online ads, take the trademark out of its company name and pay damages and expenses of 2.43 million yuan.

The court cited the identical pronunciation and meaning as well as the overlap in distribution channels, customers and market in finding Yikoulian had engaged in unfair competition. Products from both companies were often sold side by side in supermarkets, it noted.
The presiding judge said companies should foster a good business environment, use their initiative to create their own brands, rather than “piggybacking” on others.

It seems now that foreign firms are starting to have more chances of winning cases in China than Chinese brands are in the US.

Bicyu is a Beijing based Digital Marketing Studio since 2003.

China plans to boost sales of new energy vehicles

Xping China EV company debuts new P7 sedan

China plans to further boost sales of new energy vehicles (NEVs) and intelligent connected vehicles (ICVs) to push for green and smart growth of the world’s largest automobile market.

Sales of NEVs are expected to make up about 25 percent of the total new car sales by 2025, according to a draft plan by the Ministry of Industry and Information Technology.

The sector’s competitiveness should be enhanced with major technological breakthroughs made in power battery, drive motor, on-board operating system and other fields, the draft plan said.

It requires that starting from 2021, new cars running in the country’s ecological conservation pilot zones and public areas in regions tasked with fighting air pollution should be NEVs.

The country’s NEV sales posted double-digit growth in the first 10 months of 2019 despite a sluggish automobile market. NEV sales accounted for less than 5 percent of total new car sales during this period.

The plan came as the government steps up efforts to energise the automobile sector, which lost steam in 2018 with car sales dropping for the first time in over two decades.

Looking for info or support for your brand in China?
Contact Everlyne or Peter:

Beijing to become China’s 1st Giga City

Excerpt from Chinese original-
Beijing is about to become the first giga city in China. Beijing has begun to popularize Gigabit broadband on a large scale this year. The public can say goodbye to the annoying buffer waiting problem when watching online video.

The common feature of 5G and Gigabit broadband is that it can achieve ultra-high speed download speed of 1G or more per second. When 5G base stations and 5G mobile phones are not yet popular, Gigabit broadband has officially appeared in Beijing on a large scale. Beijing Unicom said that through the construction of basic network facilities, to build 5G capital and Gigabit city in 2019, Beijing home fiber broadband will also speed up free of charge. Previously, China Unicom only launched Gigabit broadband in a few individual districts in Tongzhou. At present, most of the residential areas in China that can install Unicom broadband can already install Gigabit broadband.

According to reports, the current downlink speed of Beijing Unicom’s home broadband has reached 300M bandwidth, and the price of single-gigabit broadband has been lowered from 1,000 yuan per month to 599 yuan per month. What is intriguing is that citizens choose mobile phones to bundle Gigabit broadband package services, and the price is much cheaper than buying broadband. According to Beijing Unicom’s Gigabit broadband package, the monthly fee is 299 yuan.

Please read the original here [link to Chinese]

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