Assumptions in China

Hello and greetings from Shunyi for Thursday Nov 4th, the day beofre Guy Fawkes if you are British. If you are not, sorry about that. If you have read any of our previous posts, one of the things you may have noticed is we are big fans of Change Therapy, a website run by Steve, a psychologist up in bonny Scotland. His articles often serve as inspiration for some of our own. Such as this one: Assumptions in China – especially around doing business successfully.

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China – November 2021

Hello, welcome again to Aim2D for Tuesday November 2nd, 2021. Over the past couple of articles we have looked at the upcoming 11/11 or Double Eleven sales whatever in China. Also called Singles day in some foreign media. Today will will look at singles, from another angle. Also, take a quick look at Yum brands.

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Happy Birthday to us!

Yes, today is our birthday – 18 years old.

Saturday, 29th October 2003 we officially launched WordPerfect Marketing Studio, a legally licensed and registered China business.

Later to be the grandmother of Aim2d. Coincidentally – not – it was also Everlyne’s Birthday. Today is a double celebration

Those were tough years. No digital back then. Sales reigned supreme in China, marketing was a dirty word, untrusted, tantamount to a scam. Sales Managers were King.

We have learnt a lot since.

To everyone who has worked with us over the years, a big thank you! You have been critical to our success

Bicyu client logo bar
A selection of Bicyu clients since 2003


So here’s looking at you kid, and the next 18 years!

Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.

No?
Not Useful?
Then perhaps you may like to chat directly and personally with Everlyne?

But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she does eat, drink and sleep – sometimes.


Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;

Everlyne-Yu-Uengager

In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, a company focused on customer engagement, as a SaaS MarTech company in 2017.

Hello, Nihao, I’m Everlyne

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.

PRESS TO CALL ME NOW

Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

Bicyu client logo bar
A selection of Bicyu clients since 2003

CONTACT EVERLYNE

Preparing for China’s 11/ 11

In our past 2 posts we have talked generally about China’s shopping festivals and the marketing frenzy in the lead up to the Chinese New Year or Spring festival. Today, our last post for October we focus a little more on Double Eleven (11/11) and build on our last article; China Double Eleven and revisit a story from last, year courtesy of our colleagues at “The Luxury Conversation”.

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China Double Eleven

Hello, warm greetings again from Shunyi for October 26th, our penultimate issue for this month. Previously, last Thursday to be exact, we mentioned that China is entering the crazy season – a busy time for marketers and delivery gals and guys alike. Hopefully a boom time for brands and sellers internationally.

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Create China Customer Connections

Greetings again from Aim2D in Shunyi for Thursday 21st October. Was it not, just a few days ago we were looking forward to the beginning of October and a 10 day break? Now we are but the same number of days away from November.

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LinkedIn out of China

Hello, good morning from Shunyi for Tuesday October 19th. During last weekend news broke that Microsoft had decided to pull the plug on their China operations. This was apparently in response to what they saw as Chinese censorship of their platform. Let’s take a quick look at that.

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Aim2 D: Raison d’être

Hello, welcome back for Thursday 14th October as China struggles back to work after a long 10 day (for some) China National Day holiday. While we were scouring the Internet recently we stumbled apon a story re China’s victory over the US in the supposed war of AI and her technical superiority. Now, for anyone who has spent more than 6 months in China since circa 2016 this is no real surprise. China is very much hi tech developed and driven and in some ways..

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Yum: Bucking the Trend in China

Hello, greetings and welcome again from Shunyi. Covid has, as we all know, wreaked havoc on many industries. Among those hit hardest was the hospitality industry. Especially food and drink. Aim2D today looks at one brand that is bucking the trend, at least in China. China has around 10 days National Day holiday, so see ya around Oct 14th!

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Rise and fall of foreign auto’s in China

Hello, greetings from Shunyi for Thursday 21st September. Last week we looked at European Auto Brand History in China which focused briefly on the rise of the motor car in China and the foreign brands driving it. This article looks at where things may be now in this bloody, vicious battleground and bitterly competitive market.

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Thinking Differently

Hello, and again, welcome from Shunyi for September 21st. ‘Tis Mid Autumn Festival celebration in China, Asia. Colloquially called Moon Cake day. We talked about that here:


So today is actually a holiday – we are closed. That means we have an opportunity to talk about something other than China Marketing Business directly.

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2021 Met Gala and China

Hello again from Shunyi for Thursday Thursday September 16. Diverting somewhat from our usual strategy to bring an excerpt from an article written by Adina Laura Achim published the other day on Jing Daily. One of our “Goto” sources for cutting edge China news.

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Foreign EV in China

Hello, and greetings, again, from Shunyi for September, Tuesday 14th to be precise. Last Thursday, September 9th, we published a short article titled EV in China in which we commented that it seems non Chinese brands of NEV / EV were arriving late for the party. In particular, the Detroit makers. Today, we will expand on that a little to look at non Chinese EV brands in China.

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EV in China

A shorter article today, for Thursday September 9th, as there is so much other news to compete with. As our title suggests we will quickly look at EV in China from 2 angles. Firstly a quick look at the growth of EV sales in China, then we tke a look at another possible clone or knock off.

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Pretty Chinese Men

Hello, welcome to Aim2D for Tuesday September 7th coming to you as always from the Beijing Airport Tech Zone, in sunny Shunyi. ‘cept it’s grey and raining today – again. Never mind, let’s march on John. Last Thursday we ran this story and briefly commented on the take over of cosmetics sales by males in China.

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Best of British

Hello again for Thursday, not just any Thursday, it has the distinction of being the first Thursday in September. Moving on. A few weeks back we featured a video from Alibaba re Tea Pigs, Selling Tea to China, the British brand of tea bag. Seems unfair to dismiss them so lightly, but anyway today we continue with our trilogy of British Brands in China series.

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Bicyu / Uengager: What we do.

There are many truisms in life, for example, China is a very big country. Yet it is not just one very big market. It is instead a multitude of markets, that often overlap or interlock and can, indeed, even be further segmented. In today’s post we endeavour to answer one of the most frequent questions we are asked.

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The NEW Order

One thing about life you can be sure of is you can never be sure of anything. OK, yes, corny, pseudo philosophic introduction. We could just have easily said that nothing in life stays the same. Thinking of some of history’s great empires, Greek, Roman, British – where are they now? Replaced by a new order.
The US was, once, synonymous with world power and economy. Not any longer.

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Selling Tea to China

If you have been following us or have read our “About Us” page you will know that we were originally founded as WPBeijing, a Sino British company back in 2003. Of the two partners, the Chinese side was represented by Everlyne Yu with The Bic standing in for the British. Both partners continue to drive the company today. Tea Pigs, the object of our story, is a British brand.

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Art Reflects Life.

Hello, greetings from Shunyi for Tuesday August 17th, 2021. To day we are revisiting Sixthtone who we have mentioned before. Sixthtone present a slightly different view of life in China, capturing more of the realty that Chinese customers face in society.

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