Chengdu: A Sweet China Business Choice?

If the view of most non Chinese is taken into account, there are probably only a handful of cities in China – with Wuhan suddenly leaping to the foremost of everyone’s mind thanks the the US media, fake news and the conspiracy theorists. In so far as good places in China for business, the listContinue reading “Chengdu: A Sweet China Business Choice?”

All that glistens..

Greetings from Shunyi for Saturday 22nd May. Seems like just a few days back we welcomed May. Now it is nearly finished. Today we are playing with the old proverb about gold and other shiny things. Yep, we realise that glistens is more oft, correctly used when something is wet or moist, but again, thatContinue reading “All that glistens..”

Bitcoin Sextortion – What to do.

Hello, good morning from Shunyi. A fine, sunny, spring day ahead. Now watch some so and so come along and mess it up. And sure enough it happened. A series of SPAM emails suggesting we might like to make a BITCOIN donation to prevent our intimate sexual details being broadcast globally. Likely as not thisContinue reading “Bitcoin Sextortion – What to do.”

Genuine respect or cynical strategy?

We have, on past occasions, referenced the pitfalls and dangers of trying to leverage another’s culture for marketing and financial gain. Even if, in the very rare instances the motive is pure and not driven by marketing or economic reasons, it is, in our view not something to be taken lightly.

Fast Food Flaws

WPBeijing was a marketing studio founded by Peter Bic and Everlyne Yu in Beijing, October 2003. In 2017 it became known as Bicyu NZ Co Ltd. Aim2D is an umbrella media arm of Bicyu. This article is part of a Weekend Series where we dare to share some of our experiences and insights. So, makeContinue reading “Fast Food Flaws”

Chinese Customer’s Perception and your Brand

How Loyal ARE Your Chinese Customers- Really? We originally posted this some time back as a result of a poll taken to test NZ consumers willingness to change brands given environmental concerns. That was back in Feb 2020 before the Covid virus had really became aggressive outside China.

China 6/18 Shopping Festival and Carnival

WPBeijing was a marketing studio founded by Peter Bic and Everlyne Yu in Beijing, October 2003. In 2017 it became known as Bicyu NZ Co Ltd. Aim2D is an umbrella media arm of Bicyu. This article is part of a Weekend Series where we dare to share some of our experiences and insights. So, makeContinue reading “China 6/18 Shopping Festival and Carnival”

Why some brands struggle and ultimately fail in China.

WPBeijing was a marketing studio founded by Peter Bic and Everlyne Yu in Beijing, October 2003. In 2017 it became known as Bicyu NZ Co Ltd. Aim2D is an umbrella media arm of Bicyu. This article is part of a Weekend Series where we dare to share some of our experiences and insights. So, makeContinue reading “Why some brands struggle and ultimately fail in China.”

China’s Booming Second Hand Market

WPBeijing was a marketing studio founded by Peter Bic and Everlyne Yu in Beijing, October 2003. In 2017 it became known as Bicyu NZ Co Ltd. Aim2D is an umbrella media arm of Bicyu. This article is part of a Weekend Series where we dare to share some of our experiences and insights. So, makeContinue reading “China’s Booming Second Hand Market”

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