Hello, welcome back after the Chinese Spring Festival or Asian New Year holiday.Today looking at something a little different, a focus more on China technology and the environment than directly marketing or business in China. However, we could squeeze that in by saying it is fair, advanced warning to foreign businesses who may be consideringContinue reading “China Launches pollution assault with Bioplastics”
You may be used to either watching short videos, such as TicToc OR shopping via Amazon. A nice clear, clean line of demarcation. But perhaps that is about to change. The possibility is that soon, you will be able to watch your favourite TicTok, shop on line, send the link to a friend and alsoContinue reading “Music with your on line shopping?”
Hello, greetings, just in case you are wondering who WeRide is, maybe a short introduction, explanation is needed. Lets start out by saying no, they are not related to Tencent’s WeChat. In fact, strangely, and usually in China’s fast moving tech world and autonomous vehicles, it seems not even backed or supported by Tencent.
Just in case you missed it, this month, February, heralds the coming of the Chinese or Lunar New Year. Also known as Spring Festival in China and TET in Vietnam. This year, 2021 it falls on February 12th. The lead up, which starts as early as October for some brands, is possibly the busiest andContinue reading “Ford in China: a Horse, an Ox or an Ass?”
The start of 2021 has not been terribly encouraging. In fact, in some ways is mirroring its predecessor. Both years began tragically with aircraft crashes and loss of life followed by a surge in virus cases in China and massive increases globally.
Latest China EV Motoring News If you are not familiar with the first 2 names, don’t worry, you may soon be. They are aiming to be China’s leading domestic EV brands, along with Tesla. Whilst still long way from toppling Tesla as leader, both Xpeng and Nio recorded increased sales figures for December 2020. WhatContinue reading “Xpeng, Nio, Tesla”
This is a short story because, basically, words fail us. It revolves around a Weibo post from a Chinese company called Pure Cotton where a masked man is seen staking a woman at night. At some point she uses a Pure Cotton wet wipe to remove her make up revealing her male gender.The company claimedContinue reading “Rape and Sexism is never funny”
If you are familiar with Aim2D you will know that our prime purpose is to bring you the latest cutting edge business, marketing, tech and social media news in China. China is a big country, and a lot can happen in a day, especially over different industries and segments. This page is updated weekly, soContinue reading “Never Miss Latest China Biz News”
If we are being honest, our first topic might not actually fit the definition of “news” as it is a few days old at time of publishing. Who knows how old when you read it. We are talking about the Chinese and European Union bilateral investment agreement that will expand European companies access to China’s economy.
Hello, Happy New Year – 2021! Beijing is having one of its coldest, meanest winters for a while. In fact, China is unusually chilly, a nation wide orange alert warning was issued last week. Not often we get that. Hope it is not so extreme where you are.As you may have guessed from our pastContinue reading “China Lux and Fashion News”
In case you missed it and are wondering who Bic Brands is, we are the company which supports the Aim2D, Bicyu and Uengager brands. Aim2D is, as you know, a media site bringing you the latest, real time news and updates about Business, Marketing, Tech and Social Media in China. Aim2D provides a convenient, oneContinue reading “Join Bic Brands”
As we draw to an end of the year, time to just quickly refresh some of the publications we source our articles from. If your focus or interest is the beauty or cosmetic industry in China, or anywhere in Asia for that matter then Cosmetic Design Asia is a website you should keep an eyeContinue reading “China Cosmetics and Beauty News”
Once apon a time, well, a few days ago actually, in a country far far away – we are talking about Christchurch City in New Zealand – councillors decided it was time to redecorate the city buses. Good for them too. In some of our travels we find the often dull grey or lifeless beigeContinue reading “China UX Revisited”
We have, on a few occasions, written about China’s Singles Day or Double Eleven shopping festivals. One month on from 2020’s Singles day, today’s article takes a sort of behind the scenes look at some more numbers. Those behind Alibaba’s side of the 11/11 extravaganza.
Perhaps for many people living outside China, the words China and environmental protection do not conjugate. Are a contradiction in terms. Indeed, outside China it is seen as a joke, lip service whilst inside, a source of frustration. The reasons for this are many, and complex, ranging from lack of technology to education and understanding.
Hello, today we look at a third and final – for this segment – in our China Live Streaming video trilogy. Last time we looked at how Alibaba’s Taobao Live Streaming app was used by fruit growers in China. We were hoping to dispel the myth that Life Streaming is only for high end luxuryContinue reading “China Life Streaming: pushing boundaries”
Welcome, last time we looked at China’s 11/11 festival. Today we present the second in our trilogy of Alibaba focused short videos exploring what is now a mandatory tool in any brand’s China marketing tool box. The topic of “Live Streaming “in marketing to Chinese.
Trilogies. We love them at Aim2D. They provide a nice way to look at one topic, which may be broad, and break it into a series of smaller sub topics. So it is with Live Streaming in China. Trillogies work even better when released as short videos.
It was the biggest online sales festival of the year in China and maybe the world. Thankfully, it is all over and done with until 2021. But you can bet your life that planning for that event has already started. In this, short post, we look at five more examples of creative D11 campaigns fromContinue reading “Creative Tips for China’s 11/ 11”
Perhaps you have been reading the reports on the China economic post Covid recovery. Maybe you have been wondering if you should be entering the China market. However you might be skeptical regarding the figures. Can they really be trusted? Is China really going to move ahead? We understand, it is natural, so we suggestContinue reading “China’s Economy to Surge past 56 Nations in 4 years”