Author Archives: Bicyu.com

China Smart Phone Makers Gear up for 2nd and 3rd Quarter War

After a dismal first 6 months driven, dictated and decimated by the Covid virus, Chinese handset makers are gearing up for an increase in fortunes for the second two quarters of 2020. Some are betting big on exports to India and Africa, whilst others are throwing everything at 5G.

China 6/18 Shopping Festival and Carnival

WPBeijing was a marketing studio founded by Peter Bic and Everlyne Yu in Beijing, October 2003. In 2017 it became known as Bicyu NZ Co Ltd. Aim2D is an umbrella media arm of Bicyu. This article is part of a Weekend Series where we dare to share some of our experiences and insights. So, makeContinue reading “China 6/18 Shopping Festival and Carnival”

The Importance of Face in China

What brands contemplating China need to know about face. Maybe you have heard about FACE in China- maybe not. Maybe you have looked on in amusement and amazement as a group or couple of Chinese form a scrum at the cashier in a restaurant. A tussle to see who pays. It looks serious. It is!

Content Marketing for Success in China

This article is based on a question from a woman a few years back regarding her WordPress website site. Of course, it applies to any website, not just WordPress. There are many excellent articles on the web with more indepth detail- you might find value in reading them also

Peoples Voice in China Government

Introducing China’s E-ferendums! We’ve listed this as SOCIAL Media News as it sheds a small amount of light n the way China works- sort of behind the scenes. Whilst it is true China does not have elections as we in the the west know them, with all the hype and pageantry, their system does provideContinue reading “Peoples Voice in China Government”

China’s E-ferendums

How to Fairly Limit the Traffic on Beijing Roads? In this article we introduced China’s E-feredums, a mechanism where both central and local Governments use social media platforms to “test the waters” before passing pending legislation into law. Much like the British referendum, they are of course non binding, and no Government can ever pleaseContinue reading “China’s E-ferendums”

Why some brands struggle and ultimately fail in China.

WPBeijing was a marketing studio founded by Peter Bic and Everlyne Yu in Beijing, October 2003. In 2017 it became known as Bicyu NZ Co Ltd. Aim2D is an umbrella media arm of Bicyu. This article is part of a Weekend Series where we dare to share some of our experiences and insights. So, makeContinue reading “Why some brands struggle and ultimately fail in China.”

Adidas Strengthens its Position in China

As China slowly starts to move towards a new post Covid future, more intentional big brand names are doubling down on their China investment. We recently commented on two German automobile brands, VW and BMW, who had increased their stake in their China investment. Today we look at another German brand following in similar footContinue reading “Adidas Strengthens its Position in China”

Volkswagen strengthens its Commitment to New Energy Vehicles in China

Earlier this year China announced it was relaxing rules around foreign Joint Ventures [JV] in China. Previously, foreign firms had been restricted to a 50/ 50 share. Among the first of the foreign firms to take advantage of this were the German automotive maker giants BMW and VW . Earlier BMW had moved to takeContinue reading “Volkswagen strengthens its Commitment to New Energy Vehicles in China”

Uengager is now available in English

If you are a brand or organisation with a presence in China then our SaaS tool is for you. Uengager Paid Traffic Conversion The goal of any website is to convert traffic, from what ever source, to customers.Mathematically, the greater the traffic source, the greater the conversion rate should be. To this end, many organisationsContinue reading “Uengager is now available in English”

Alibaba Attempts to Replicate Taobao Model Overseas

If yu live or have spend ore than a few weeks in China, chances are that Taobao is not unknown to you. In fact, even if you have never been here, you are probably familiar with the name If not fear not, as Alibaba is, as our title explains, looking at launching an “out ofContinue reading “Alibaba Attempts to Replicate Taobao Model Overseas”

Beijing Cools Welcome to Visitors

Covid 19 takes some of the warmth from Beijing’s welcome. Summer maybe coming to Beijing but the usual warm welcome for business visitors is little chilly.To counter a growing threat of Covid infections from overseas business visitrs Beijing will require business visitors staying at local hotels to take nucleic acid tests to ensure they don’tContinue reading “Beijing Cools Welcome to Visitors”

Top cosmetics stories featuring L’Oréal, Azelis and more

Cosmetic Design Asia Presents a round up: 15-May-2020 By Amanda Lim Fashion, luxury, cosmetics. Even if they are not your niche product, or anywhere near , even if you have no interest, if you have a business in China they are a good gauge to where things are heading. So keeping a close eye on fashionContinue reading “Top cosmetics stories featuring L’Oréal, Azelis and more”

China’s Booming Second Hand Market

WPBeijing was a marketing studio founded by Peter Bic and Everlyne Yu in Beijing, October 2003. In 2017 it became known as Bicyu NZ Co Ltd. Aim2D is an umbrella media arm of Bicyu. This article is part of a Weekend Series where we dare to share some of our experiences and insights. So, makeContinue reading “China’s Booming Second Hand Market”

China Coffee Wars Perking?

Just when it seems the latte was lack lustre in China with Luckin’s demise, a new chapter in the battle for coffee in China is brewing.

Ok, enough of the cliches and puns, the story follows.Yum China partners with Lavazza to launch the Lavazza coffee shop concept in China.

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