The Bic

Slow Boat to Beijing?

Aim2D is a real time, 24/7 China Business, Marketing, Tech and Social Media News Portal of Bic Brands. Tuesdays we feature a trending topic, or China business news. Fridays we share China photo galleries or videos in line with our belief that to successfully market anything to anyone, you really need to know and understandContinue reading “Slow Boat to Beijing?”

MCN’s in China

A hostess sells products via live broadcast during the first live broadcast fair held in Guangzhou, Guangdong province, on June 6, 2020. [Photo/Xinhua

Hello, and once again, greetings from Shunyi, today is Tuesday May 10th. Being Tuesday means too, that it is time for us to look at a little more depth in either a trending or interesting aspect of “marketing to Chinese in China.” This week we take closer, slightly cynical look at MCN’s In China.

Salute to Workers?

woman works at a chemical fiber company in Zunhua, Hebei province

Aim2D is a real time, 24/7 China Business, Marketing, Tech and Social Media News Portal of Bic Brands. Tuesdays we look at one trending, hot or interesting topic in a little more detail whilst Friday we bring you an image gallery which we hope adds greater depth and perspective to your understanding of China andContinue reading “Salute to Workers?”

Was Shakespeare in China?

Sustainability in China

Hello, and once again, greetings from Shunyi, in Beijing’s North East corner for Tuesday April 26th as we celebrate our 201 st post~The war on plastics, especially in packaging and micro plastics has intensified. Many Gvts have enacted legislation putting the onus on brands to limit their use on ecologically damaging components.

Yellow Dust.

In the late 1990’s when The Bic was based in Korea, “Yellow Dust” was a regular problem. Especially in the capital Seoul. Named partly as it was a yellow coloured sand, and partly as it blew across from China. The Gobi to be exact. Arriving North China 2000 he struck the same thing. However,thanks toContinue reading “Yellow Dust.”

Celeb Marketing in China

Hello, and welcome back for Tuesday April 19th, for many of you perhaps Easter Monday a public holiday. We hope you enjoy your day of rest~ Business news in China at least, has been scant these past few weeks, overshadowed by the Ukraine war and of course, Covid in Shanghai. Both have created a sharpContinue reading “Celeb Marketing in China”

Nod to Online Delivery Workers~.

Hello for Friday April 15th. Last week, courtesy of Sixth Tone, we posted a link to a short video relating to the lockdown of Shanghai that proved popular. Today, let’s try the same magic with another short movie looking at Shanghai’s online food delivery workers. We’ve also included links to more detailed background.

In Bed with Chinese

Chinese woman playing traditional zither

Tuesday April 12th and we are opening with what we guess is called “click bait.” But before we get you all hot and bothered, a word of caution: today’s article might not be what you imagine. Or expect.

Shanghai: Ghost City~.

You will remember last Tuesday, April 5th, we wrote about Qing Ming festival, Dead People’s or Ghost day. Mainstream media has also thoroughly covered the Covid situation in Shanghai and its lockdown. For those of you who remember Shanghai, a bustling, busy city teeming with life this video, courtesy of Sixth Tone shows it now,Continue reading “Shanghai: Ghost City~.”

On-line V/S China Live Streaming

Hello and welcome back to Aim2D for Tuesday April 5th, 2022 which just happens to be Qing Ming, or Dead Peoples Day a 3 day holiday. So, if you have been wondering why your Chinese side have not been answering the phone…… If you have an interest in death and celebrations, these two links mightContinue reading “On-line V/S China Live Streaming”

China’s ‘Soft’ Brands Go Global

Hello and welcome back to Aim2D for Tuesday March 29th, our last post for the month. Today we wrap up showcasing our favourite resources for useful news and stories relevant to marketing, tech, business or social in China.

Any Time is Tea Time~.

Ahh tea, the cup that cheers. And you can also brighten your mood by reading the tea leaves afterwards! Whether your taste runs to the robust blacks, such as English Breakfast, Earl Grey, perhaps a less robust Oolong (also called Tieguanyin or Formosa Tea ) a softer green or delicate white or Pu er orContinue reading “Any Time is Tea Time~.”

China Business News

Hello and welcome back to Aim2D for Tuesday March 22nd. Today we continue showcasing our our favourite resources for useful news and stories relevant to marketing, tech, business or social in China. Plus we take a quick look at some things which made local China business news last week.

The Metaverse in China and other Shiny Toys

Hello and welcome back to Aim2D for Tuesday March 15th- halfway through the month already. Today we continue showcasing our our favourite resources for useful news and stories relevant to marketing, tech, business or social in China. Plus we take a quick look at some things which made local China business news last week.

China Pivots from Amazon.

Hello and welcome back to Aim2D for Tuesday March 8th- International Women’s day. Today we continue showcasing our our favourite resources for useful news and stories relevant to marketing, tech, business or social in China. Plus we take a quick look at some things which made local China business news last week.

China Heavy Vehicle Fleets Move EV.

Hello and welcome back to Aim2D for Tuesday March first. Today we continue showcasing our our favourite resources for useful news and stories relevant to marketing, tech, business or social in China. Plus we take a quick look at some things which made local China business news last week.