China 11/11 Live Streaming

Trilogies. We love them at Aim2D. They provide a nice way to look at one topic, which may be broad, and break it into a series of smaller sub topics. So it is with Live Streaming in China. Trillogies work even better when released as short videos. So today we are going to take a

Creative Tips for China’s 11/ 11

It was the biggest online sales festival of the year in China and maybe the world. Thankfully, it is all over and done with until 2021. But you can bet your life that planning for that event has already started. In this, short post, we look at five more examples of creative D11 campaigns from

China’s Economy to Surge past 56 Nations in 4 years

Perhaps you have been reading the reports on the China economic post Covid recovery. Maybe you have been wondering if you should be entering the China market. However you might be skeptical regarding the figures. Can they really be trusted? Is China really going to move ahead? We understand, it is natural, so we suggest

China FMCG 2020

August 10, 2020 By CIW Team Today we bring you the last in our current trilogy of reports from China Internet Watch, this time looking at Fast Moving Consumer Goods (FMCG) in China. This article is noticeably shorter as it is part of CIW’s “premium” content, only available to subscribers. However, this isn’t going to be a

China’s NEV sales up 68% Sep 2020

Hello, last week we looked at China’s third quarter retail sales for 2020. Today we we’ll sharpen the focus a few fstops and take a look at China’s automobile sales for September 2020. As usual we draw from an October 14, 2020 report by the CIW Team, our favorite go to source for China statistical data. Further

Mirror Mirror on the wall

This article originally appeared in China Daily By Chai Hua in Shenzhen | chinadaily.com.cn | November 8th 2020. Chinese technology giant Huawei Technologies Co debuted 15 Internet of Things products at an event in Shenzhen on Thursday. While we might just be coming to terms with smart mirrors, move over Snow White, and feel safe

China retail sales growth turned positive in Q3 2020

October 19, 2020 By CIW Team With this year’s -2020 – double eleven or single’s day retail extravaganza only a week away speculation is rife as to whether the event can live up to its hype. Will it exceed last year’s sales and produce the massive figures we have all become bored with year after year? While

The Ugly Chinese Duckling

If you think of China, in particular Beijing, what are some of the things that first come to mind? The Great Wall is probably up there, along with, maybe Tienanmen Square with the Forbidden City and Peking Duck. All iconic and on the must see, must do list of almost every tourists. Both international and

Sign of the times

They say a picture is worth a thousand words,. So, you can create your own narrative for this one but here is a little background. It was taken a few Km north of Beijing Capital Airport. Behind and all around is a bustling dormitory and commercial area. To us it was a stark reminder of

China’s Middle Class- under the lens.

Can middle-class Chinese withstand the aftershocks of COVID-19? Hello, today we are changing gears a little but with a link to an article form Sixth Tone. You will recall we introduced Sixth Tone back here as a newer edition of our news provider stable. Well maybe not news as such. Sixth Tone tends to be

Has China Adapted to Covid?

Well good morning and greetings from Shunyi where it is Tuesday 13th October. Like most of China, we are back after an unusual 8 days National Day / Mid Autumn Festival holiday. Unusual in several aspects. Firstly, unusual in that the two fell on the same day, as we mentioned here.

What is Moon Cake?

Hello and good morning from Shunyi where it is 1st of October 2020. Or more commonly known in China as National Day as we commented on last post. Even more important, for Chinese, a week long public holiday. However by a quirky coincidence, it is also Mid Autumn- a day also celebrated in China, Korea, Japan, 

China National Day

Tuesday, September 29 and we are into the final few days, not just of September but the start of the China National day holiday. This is always a huge event, partly for patriotic reasons, but mostly as it -usually- presets the last chunk of decent weather in most of China before the lousy winter sets

Aim2D China Media- looking deeper

Tackling the tough questions and misinformation Hello, greetings from Shunyi where it is Thursday, September 24. The month is nearly over. Seems not too many days ago it was just starting. Probably, like us you noticed during Covid, when everyone was locked in and owt much was happening time dragged. February seemed a really long

China’s Faux Meat Saga

Greetings from Shunyi Tech Development Zone for Tuesday 22nd September 2020. Today we have an update on our last story on the artificial meat saga currently running in China. We commented that the still raging fires of health and fitness may be behind the drive of some of the fast food companies to jump on

Marketing to Chinese Singles

A shift in China’s Social System

How Chinese steamed buns help your marketing

At first glance this article may seem to be just one of those idiosyncratic things we read about on crazy Chinese social media. It seems to bear no relationship to marketing in China at all. [A bit like our image bears little relationship to steamed buns! – Thanks Ruthy Yang ]Even less interest to foreign

Asia Influence on Luxury

This article looks at the growing influence Asia is having on the luxury sector. In particular a focus on the watch industry in China following the country’s rapid bounce back from Covid. At least, domestically. Why the focus on luxury? If you follow us you will know the answer. If not, read [lay] on Macduff, and damned be him who first cries ‘Hold! enough!

Beyond Meat to produce in China

Not a headline that is going to make a certain would be King happy. But I suppose, being a bit unkind, if you re going to manufacture fake anything, China is as good a place as any. They now join the likes of Green Monday [link in Chinese] a local company, very popular in China

Why do Luxury Brands Find Success or Failure in China?

We are sharing this topic and pretty much entire article from The Luxury Conversation because on the topic of LOCALISATION in China- and others- we’re aligned in our beliefs. We have been content to sum it up with; “Well, China is not one huge 1.4 million market.” This article takes it several steps further.