Curated Collection of China Marketing, Business, Tech, Social News, Trends & Stories.
Mainstream media is biased towards salacious, sensational stories from China.
As a serious business you need more- more factual, up to date news and trends.
Aim2D is a real time China business, Marketing, Tech and Social Media News and Story Portal. Latest China business news helping you make the right business decisions in China.
From WPBeijing- 2003- to Bicyu
A Potted History
Originally founded post SARS, in Beijing, 29th Oct 2003 by Everlyne Yu and Peter Bicknell as WordPerfect Marketing Studio.
This cheeky little foreign upstart aimed to capitalise on the “English Language Fever” running rampant in China following her successful bid for the 2008 Olympic Games.
We offered “English Polishing” and western marketing tips to Chinese brands with an eye to the gazillions of mega rich games visitors.
Building on this we became WPBeijing, expanding our services to general marketing for both local and International brands.
Today, still operated by the original partners, we are known as Bicyu NZ Co Ltd, a China MarTech company and umbrella for the Aim2D brand.
By sharing our rich history, experience and knowledge Bicyu offers bespoke China marketing services support, workshops and training.
Frustrated with mainstream media’s focus on the salacious and sensational aspects of China and the difficulty foreign brands-especially newcomers- faced in finding relevant, current China biz news, Peter formed Aim2D Media in 2018.
Aim2D is Bicyu’s “Inforcational” sister. As well as curating a collection of links to real time China biz, marketing and tech trends and articles it works with Everlyne to provide training, mentoring and support for both Chinese and foreign brands in China.
If you are reading this, chances are you have or are considering a business in China. Maybe you’re looking for support in growing your business; need help with WeChat OA or China social media generally. Maybe you need to optimise your website for Baidu or China localisation.
Perhaps you are looking at training or running small workshops for your team or on site Angel mentoring?
Since 2003 Bicyu has been doing just that- for businesses just like yours.
Hello, I’m Everlyne Yu, founder and CEO of Uengager and WPBeijing Marketing Studio 2003.
I have a wealth of knowledge and experience in the China market and have been privileged to work with many international clients, such as VW and their release of their Bora and the extremely successful CC as well as a long term, ongoing relationship with Sodexo.
I am happy to chat and discuss any questions, no matter how small or trivial you may think. Probably someone has already asked the same question- many times!
In China Marketing- there is no such thing as a silly question.
To see how your brand can flourish in China, please talk to Everlyne now.
Launching a business in a foreign country is always a challenge. Language and cultural differences are enough of a head ache.
In China however businesses face an an extra hurdle in sourcing accurate, current information. Traditionally knowledge equates to power so even Gvt officials were scant with support.
Mainstream media tends to focus on negative, salacious China “news” leaving brands largely in the dark. Solid info is available, problem seems very few foreign firms knew how or where to access it.
By curating current, relevant links, Aim2D attempts to solve that problem. We draw from within our own circles, brands who have been here and know a thing or two as well as occasionally dropping our own tuppence worth!
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