Aim2D: Breaking China Business, marketing, tech social media news and trends

China Business Media brings you latest China Marketing, Tech, Social news and trends

Aim2D is a real time China Business, Marketing, Tech and Social Media News and Story Portal of Bic Brands.

Real News – Real Time – Real Useful

Mainstream media is biased towards salacious, sensational stories from China.
Big organisations have access to Government support, information and data. This information imbalance disadvantages small businesses who may lack such access and aren’t always making the right decisions.

Aim2D Purpose

Dissemination of views and interesting, important and relevant China Business, Marketing, Tech and Social Media news largely excluded from the mainstream media.

Lost in Translation – Lost in China

In it’s purest from, marketing is the processes of promoting goods and services to a consumer.

In reality it is not that simple. China today, is technically evolved – Martech, IOT, digital currency AI, VR and 5G are pushing the envelope.

It is extremely easy to spend big money for little return.

Understating the obvious, China is a big country.

It is very easy for brands to get lost.
Not just in size, but complexity.

China is NOT one big market of 1.5 billion starving for your foreign good.

Different regions, different ages, all different markets.

Today, many Chinese brands are as good as, if not far better, than imported ones. Chinese consumers will no longer pay premium just because it isn’t made in China. You can no longer trade on your foreign name. You need to offer real quality, value for money and world class customer service if you are to survive.

Before you even set foot in China you need to understand what drives your customers. Trends not just in your field but generally. Walk in her shoes, live in his skin. You need to hit the ground running in China.
Aim2D was developed to help you with that.

Aim2D is a free China business news and support site that aims to create a safer, more informative, and objective informational, educational resource for brands contemplating the China market.

As a serious business you need more – more factual, up to date news, trends, commentary, statistics support, insight.

Aim2D brings you more: a link library of trusted local and international latest China business news. Now you can make better informed business decisions.

Even more: a round up, analysis / commentary of the weeks best stories, from our perspective.

More Perspective: Image galleries, videos on places or social events impacting your Chinese consumer. Develop a better understanding of how your brand interacts with her real world life.

Much More with professional China marketing services:

  • Got a product or service you want to launch or amplify in China?
  • Looking for pro support with China marketing:
    • Social Media
    • Baidu Optimisation?

Help, support, consultancy from Bicyu global marketing brand. Its sister, Uengager, offers training, workshops, China marketing planning and execution. When you reach the stage of entering the China market or look for professional marketing services, we have you covered.

Want even more!
Chat with Everlyne now:

We work with a lot of foreign firms so we adjust our time. Everlyne is open for consultation from 10AM to 8PM China time for your convenience.

Join those who DO in China

Aim2D’s goal: inform, educate, inspire, empower international organisations aiming for business success in China.

Bicyu client logo bar
A selection of Bicyu clients since 2003

Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.
We would be honoured if you subscribed to our content.

Not Useful?
Then perhaps you may like to chat directly and personally with Everlyne?

But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she does eat, drink and sleep – sometimes.

Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;

Introducing Everlyne YU


In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, as a SaaS MarTech company focused on customer engagement in 2017.

Hello, Nihao, I’m Everlyne

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.


Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

Bicyu client logo bar
A selection of Bicyu clients since 2003


Follow Uengager on Wechat

Note: App is in Chinese and needs WeChat account to access.

WeChat QR Code


Take Tea with Everlyne


Covid’s persistence means this address is not always available.
But Beijing has many tea shops or cafes where we can still meet and chat

B1 XlabBuilding 1, TusPark B, Tsinghua Science Park

No.1 East Zhongguancun Road,Beijing, Haidian District 100084China

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