Aim2D is a real time China Business, Marketing, Tech and Social Media News and Story Portal of Bic Brands.
Real News – Real Time – Real Useful
Mainstream media is biased towards salacious, sensational stories from China.
Big organisations have access to Government support, information and data. This information imbalance disadvantages small businesses who may lack such access and aren’t always making the right decisions.
Dissemination of views and interesting, important and relevant China Business, Marketing, Tech and Social Media news largely excluded from the mainstream media.
Lost in Translation – Lost in China
In it’s purest from, marketing is the processes of promoting goods and services to a consumer. In reality it is not that simple. China today, is technically evolved – Martech, IOT, digital currency AI, VR and 5G are pushing the envelope.
It is extremely easy to spend big money for little return.
Understating the obvious, China is a big country. It is very easy for brands to get lost.
Not just in size, but complexity.
China is NOT one big market of 1.5 billion starving for your foreign good. Different regions, different ages, all different markets.
Today, many Chinese brands are as good as, if not far better, than imported ones. You can no longer trade on your foreign name. You need to offer real quality, value for money and world class customer service if you are to survive.
Before you even set foot in China you need to understand what drives your customers. Trends not just in your field but generally. Walk in her shoes, live in his skin. You need to hit the ground running in China.
Aim2D was developed to help you with that.
A free China business news and support site that aims to create a safer, more informative, and objective informational, educational resource for brands contemplating the China market.
Curated Collection of China Marketing, Business, Tech, Social News, Trends & Stories.
As a serious business you need more – more factual, up to date news, trends, commentary, statistics support, insight.
Aim2D brings you more: a link library of trusted local and international latest China business news. Now you can make better informed business decisions.
Even more: a round up and analysis / commentary of the weeks best stories, from our perspective.
More with professional China marketing services.
Help, support, consultancy from Bicyu global marketing brand. Its sister, Uengager, offers training, workshops, China marketing planning and execution. When you reach the stage of entering the China market or look for professional marketing services, we have you covered.
Want even more!
Contact us: join those who DO in China!
Aim2D’s goal: inform, educate, inspire, empower international organisations aiming for business success in China.
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Then perhaps you may like to chat directly and personally with Everlyne?
But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she does eat, drink and sleep – sometimes.
Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;
In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.
She began Uengager, a company focused on customer engagement, as a SaaS MarTech company in 2017.
Hello, Nihao, I’m Everlyne
“I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.“
Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.
Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.
If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.
Note: App is in Chinese and needs WeChat account to access.
Take Tea with Everlyne
Covid’s persistence means this address is not always available.
But Beijing has many tea shops or cafes where we can still meet and chat