Aim2D is a real time China Business, Marketing, Tech and Social Media News and Story Portal of Bic Brands.
Real News – Real Time – Real Useful
Mainstream media is biased towards salacious, sensational stories from China. Big organisations have access to Government support, information and data. This information imbalance disadvantages small businesses who may lack such access and aren’t always making the right decisions.
Lost in Translation – Lost in China
In it’s purest from, marketing is the processes of promoting goods and services to a consumer. In reality it is not that simple. China today, is technically evolved – Martech, IOT, digital currency AI, VR and 5G are pushing the envelope.
It is extremely easy to spend big money for little return.
Understating the obvious, China is a big country. It is very easy for brands to get lost.
Not just in size, but complexity. China is NOT one big market of 1.5 billion starving for your foreign good. Different regions, different ages, all different markets.
Before you even set foot in China you need to understand what drives your customers. Trends not just in your field but generally. Walk in her shoes, live in his skin. You need to hit the ground running in China.
Aim2D was developed to help you with that.
A free, informational, educational resource.
Curated Collection of China Marketing, Business, Tech, Social News, Trends & Stories.
As a serious business you need more – more factual, up to date news, trends, commentary, statistics support, insight.
Aim2D brings you more: a link library of trusted local and international latest China business news. Now you can make better informed business decisions.
Even more: a round up and analysis / commentary of the weeks best stories, from our perspective.
More with professional China marketing services.
Help, support, consultancy from Bicyu global marketing brand. Its sister, Uengager, offers training, workshops, China marketing planning and execution. When you reach the stage of entering the China market or look for professional marketing services, we have you covered.
Want even more!
Contact us: join those who DO in China!
Aim2D’s goal: inform, educate, inspire, empower international organisations aiming for business success in China.
Launching a business in a foreign country is always a challenge. Language and cultural differences are enough of a head ache.
In China however businesses face an an extra hurdle in sourcing accurate, current information. Traditionally knowledge equates to power so even Gvt officials were scant with support.
Ok, FAKE NEWS is now a joke buzzword, but mainstream western media does tend to be skewed to click bait headlines and “stories” driven from Social Media.
Many Chinese media publications tend to bend the other way, with oft rosy pieces verging on political propaganda.
This is by and large, unhelpful for any business trying to source objective, useful data on China.
It is difficult to find publications with an objective viewpoint leaving brands largely in the dark. However, solid info is available.
There are some very excellent, objective business orientated news sources in China – and out of – if you know where to find them.
The problem seems very few foreign firms knew how or where to access it. For smaller brands trying to get a handle on the China market it is frustrating. This is the issue Aim2D was created to solve
To solve that problem, Aim2D takes a 2 pronged approach.
1/ We curate a selection of links to 8 or 10 sources we feel provide relevant, balanced reports on topics and sectors useful to organisations focused on the China market.
The latest China business, tech, marketing or social happenings, updated often, some daily so you KNOW what you are reading is real time, cutting edge, trending in China today. [example below]
To balance that, we “cherry pic” various articles or news pieces and highlight them. Often we include our own take or that of other foreign brands we know and trust. Those, who like us, have served their time, paid their dues in China so can speak from experience and knowledge.
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Developing a business in China is a tough road, we know that.
Aim2d, (part of the Bic Brands Business Group) began in China as Wordperfect marketing, a tiny Anglo / Sino l firm in 2003.
A Chinese woman, an English man, with a goal to help Chinese brands with their English marketing prior to the upcoming Olympics.
It was, as we said a tough road – very.
No Social Media.
Marketing was new, people were suspicious. Trailblazers.
We have walked in your shoes, travelled that road and – ok, let’s cut the prosaic language.
We know China, we know China marketing.
And there is a lot more competition these days. Most of it as good as us.
And we know you have questions; who, what, why, where why? Whether you are just tyre kicking, that’s US speak for just thinking, or window shopping, if you are at the planning stage or are at ready to launch we’d love to hear from you , we are as close as the form below~.
If you are looking for something more intimate, personalised have specific questions and time is a factor, then talk directly with Everlyne – boss to boss. She loves to chat and has many, many years experience behind her. Not that we’re saying she is old of course! If she doesn’t know, she will know someone who does. Relationships. Your best marketing tool in China.
Use our ultra hi tech hyper travel bus to reach Everlyne now.
Need to make contact NOW?
Hello, Nihao, I’m Everlyne
I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.
Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.
Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.
If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.