Hi there; we’re Aim2D.
Actually, we are also Bicyu, Uengager and WeChat Operation.
But we are getting ahead of ourselves.
So let’s begin at the beginning.
Uengager, WeChat Operation and us, Aim2D, are all part of the Bicyu Group. Bicyu was registered as a China marketing studio back in 2003 by Everlyne Yu and Peter Bicknell. Back then, it was called WPBeijing.
Bicyu; a Brit Sino business.
Uengager is a tool focused on user engagement, and conversion.
It’s a SaaS project developed by Everlyne to produce a better UX for your website visitors by guiding them through your site to find exactly what they want.
It is especially developed for large, bulky busy Chinese language sites;
E-com, Travel, Insurance, Finance, Health, Education.
In fact, any business that has many pages with a lot of info where customers are likely to get “lost.” You can learn more here and here – Chinese
WeChat operation is self explanatory. [if not, please ask us]
Bicyu is our BIO [by invitation only] digital marketing arm.The usual services you expect from a pro marketing agency in China.
It also encompasses the other brands under Bicyu NZ Co Ltd.
Nice and legal.
Back to Aim2D
In simple terms, Aim2D is a collection of links to content relating to business, marketing, social media and technology in China.
Content is curated from a variety of sources, international and local media, colleagues, industry partners, our own experience.
Links to news sites are updated by the content provider. Often daily so you know you are reading the latest trends and developments in China.
We also invite people whom we know and respect to share. Usually businesses, who, like us who have been here a while and learnt the hard way. We would love it if you had a story or advice to contribute. ❤
Why the need for Aim2D?
* Because a lot of mainstream media focus on salacious, sensationalist China “news.”
*This may be titivating, good for ad revenue, but is not helpful for businesses aiming to conquer the China market.
*Our research shows that many foreign firms, especially SME’s, contemplating China do not know where to access relevant, current news and articles.
Now, its very unlikely you are thinking:
“yeah, so what?” Or
“What has this do to do with me?” or
“How does that factor into doing business in China?”
But just in case the questions crossed your mind- lets explain.
Think back- a long way back. Maybe your childhood, or your parents childhood. Or maybe an old time movie. The local store was a “social” point. Housewives- those were more sexist days- would chat, swap family / neighbourhood news, the shop keeper would listen and join in. But all the time she was listening. Noting.
She knew the young couple up the road had just a had a baby and that the Green girl was engaged to the Browns son. She knew poor old Mr Rodgers was feeling a bit under the weather. She also knew pretty well down to the last biscuit what your mum bought. This was the original “Social Media Marketing!”
Now, just before you cry I have lost the plot- think carefully. The shopkeepers and their families were local. They lived in the community, knew what was what, current, topical, trending. That is why they were able to relate to their customers so easily, intimately.
Seriously Ready to Enter China?
Whereas you, my friend, are very likely sitting in an office somewhere nowhere near China!
In fact, from experience, many of our potential clients have never even set foot here.
In simple terms: you can’t build a relationship with a client if you don’t know or understand what is happening in her life. You need to be able to walk in her shoes, be in her skin.
Yes, yes, we know, you are a global, multi national brand.
Successful throughout Asia, China will adapt to you.
Sorry, but we have heard that too many times before- which is why we are a B.I.O company. We only back winners.
So ladies and gents, this is essentially who, why and what Aim2D is-
a platform for brands that are serious about their success in China. A platform to help and encourage you to build better relationships with your Chinese consumers.
We could pretend we didn’t hear that, but anyway, might we suggest you Google or ??? the word Guanxi.
If you have done your basic groundwork and want to know more about developing a presence for your product in China- we invite you to discuss it with us.
But first, a few self generated questions to get you started:
- Have you considered China is a diverse collection of market segments- not one mass 1.4 billion market?
- What do you see as your niche in this market?
- Have you weighted up the pro’s and con’s of setting up in tier 2 or 3 cities- as opposed to tier 1?
- Have you physically visited China several times and explored the provinces outside Beijing, Shanghai or Guangdong?
Once you have this sorted in your mind and have a clear idea and meaningful specifics of what you want and where you want to go, drop us a line and we can chat about it.