Hi there;

Originally founded and first registered as a 2 team China marketing studio back in 2003 by Everlyne Yu and Peter Bicknell.
It was called WPBeijing.

2017 we diversified and split our operation into two distinct companies, one registered in China by Everlyne, the other in NZ by Peter.

Actually, we are also Uengager, Bicyu, Sabai, Aim2D and WeChat Operation wrapped up under the one company.
But we are getting ahead of ourselves.
So let’s begin at the beginning.



Uengager is focused on user engagement, and conversion


Uengager was developed and managed by Everlyne Yu and her team of Chinese marketing and tech specialists to optimise your business on line presence, from your team though to your digital properties.

Baidu is the go to on line search tool for Chinese users.
But oh so difficult and confusing to register and optimise. Uengager knows Baidu!

The China marketing landscape is constantly changing, even local Chinese brands have difficulty keeping up.
Uengager: seminars, training and Angel coaching.
We keep your team at the cutting edge.

You can learn more here and here – or scan the WeChat code opposite

WeChat QR Code

WeChat Operation is, perhaps, self explanatory, but if in doubt, please ask.


is our BIO [by invitation only] digital marketing sister.
The usual services you expect from a pro marketing agency in China.
Bic Brands encompasses all our brands.
Nice and legal

Bicyu NZ Co China Martech
Bicyu China Martech


In simple terms, Aim2D is a collection of links to content relating to business, marketing, social media and technology in China.

Content is curated from a variety of sources, international and local media, colleagues, industry partners, our own experience.

Links to news sites are updated by the content provider, often daily so you know you are reading the latest trends and developments in China.

We also invite people whom we know and respect to share. Usually businesses, who, like us who have been here a while and learnt the hard way.
We would love it if you had a story or advice to contribute.

Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.

Not Useful?
Then perhaps you may like to chat directly and personally with Everlyne?

But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she do does eat, drink and sleep – sometimes.

Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;


In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, a company focused on customer engagement, as a SaaS MarTech company in 2017.

Hello, Nihao, I’m Everlyne

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.


Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

Bicyu client logo bar
A selection of Bicyu clients since 2003


Create your website with WordPress.com
Get started
%d bloggers like this: