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Engage your Chinese Consumers Better

2023 -Foreign Bands Make a Mark in China

China Luxury Shoppers

Aim2D: real time, 24/7 #ChinaBusinessMarketing, Tech and Social Media News Portal of The Bicaverse based in sunny Shunyi, North east Beijing. Tuesdays we look at business, marketing, tech or social news in and around China. Friday is image gallery where we examine a place, topic or subject giving you greater insight, background to life in China, and of course, your Chinese consumer. If hard, practical, realistic China consumer marketing support is what you need, do drop into our sister site: Unegager. Finally, in a sign of the times, we can assure you that our content is 100% loving created and hand crafted by a fellow human. No AI chatter bots here.

This Friday we deliver a mixed bag of goodies, from an image gallery of the Haikou 2023 China International Consumer Products Expo to a look at Ghost day in China.

In a previous post we briefly mentioned Ghost Day, AKA China Tomb Sweeping Festival or Qingming Festival. On this day, Chinese people visit the tombs of relatives and their family members and ancestors, to clean and maintain the gravesites. To make sure their relatives are comfortable in the after world, some may also burn paper money, gold or silver ingots, paper clothes or buildings.

Chinese paper money burnt as an offering to the dead.
Being dead in China is a good little earner. Images courtesy of Sixth Tone
examples of paper money, cloths and property burnt by Chinese
Press anywhere in the image to read more from Sixth Tone

ThoughtCo offer some background to the origins and more details

Press in picture to read more

whilst this piece from Ruby Zhao looks at if from a different perspective.

How Do Chinese Celebrate the Qingming Festival? (Not Just Tomb Sweeping)

Cleaning and tidying tombs at  Qingming Festival
Press anywhere in the image to read Ruby’s article

2023 China International Consumer Products Expo

The 2023 China International Consumer Products Expo has opened in Haikou, Hainan province. More than 3,000 brands from 65 countries have come to showcase products ranging from Lamborghinis to bicycles to a diamond crown valued around $23 million. The year’s event runs from Monday to Saturday.

We visit today via our friends Caixin Global’s image gallery:

Queues at the French pavilion where more than 300 French brands were displayed
Press anywhere in picture to view all images in the gallery

To finish for today, we turn to China daily for a short, 90 second video capturing the highlights of the 2023 China International Consumer Products Expo – Caution: sound is ON by default, English subtitles

Please press in image to activate video

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Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.
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Then perhaps you may like to chat directly and personally with Everlyne?

But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she does eat, drink and sleep – sometimes.

Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;

Introducing Everlyne YU


In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, as a SaaS MarTech company focused on customer engagement in 2017.

Hello, Nihao, I’m Everlyne

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.


Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

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A selection of Bicyu clients since 2003


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B1 XlabBuilding 1, TusPark B, Tsinghua Science Park

No.1 East Zhongguancun Road,Beijing, Haidian District 100084China

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