Aim2D: real time, 24/7 #ChinaBusinessMarketing, Tech and Social Media News Portal of The Bicaverse based in sunny Shunyi, North east Beijing. Tuesdays we look at business, marketing, tech or social news in and around China. Friday is image gallery where we examine a place, topic or subject giving you greater insight, background to life in China, and of course, your Chinese consumer. If hard, practical, realistic China consumer marketing support is what you need, do drop into our sister site: Unegager. Finally, in a sign of the times, we can assure you that our content is 100% loving created and hand crafted by a fellow human. No AI chatter bots here.
China seems to be still settling in after the first real holiday in 3 years – business news is a bit thin. Maybe too, everyone is waiting for the results of the National Conference this week which will outline China’s future plans and development.
Main talking points for the past week and a bit have been humorous jibes at China’s spy balloons v/s US hi tech satellites and high altitude spy planes. A lot of talk about black pots and kettles. Jokes about cranes are also popular – other than that, China still seems to be coming to accept that Covid restrictions are gone.
A recent “Business Climate” survey among AMCHAM (American Chamber of Commerce) members indicates roughly 75% have no plans to relocate out of China this year.
In other news, the Honour brand of smart phone (which you will remember was spun off from Huawei a few years back) is now gearing up to compete directly with Apple and Samsung in the European top end smart phone market.
Honor, original an entry level brand under Huawei, has since re positioned itself as a premium device and is enjoying huge success in Asian markets.
Sort of tying in with our first item, there has also been a lot of talk (or threats) from some quarters re the EU moving away from China as punishment for China’s refusal to support the US led war effort.
As a MarTech firm we are not seeing this, quite the contrary but we operate in a narrow field.
So to look more broadly, today we also take in an Alizila video.
The two guests are Fortnum & Mason’s Regional Managing Director APAC Carmen Chiu and UK based Zarina Kanji; Head of Business Development for Health & Wellness, and Food for the UK and Nordics at Tmall Global. Goodness, can you imagine her business card!
We also featured Fortnum & Mason back in August last year:
The video, shot around start of November last year, looks at European health and food brands in China, their expectations and customer profiles. Obviously, if Health and Food are your industry, this is a must watch.
But even if not, it also provides extremely valuable insight into how the China market is segmenting, who is driving it and what is hot.
European brands are still very much looking to enter China and Chinese consumers are very much looking for their types of products
– Zarina Kanji TMALL GLOBAL
However, it is important to realise that this is, especially the health and beauty segment, viciously competitive and Chinese consumers have a strong, almost unshakable relationship with food and cosmetic brands from certain countries.
What was Glamping again – a quick refresher:
So there we are, that’s us for today, hope you find the video informative and useful. Don’t forget if you have any questions re China, business, marketing, what ever, drop Everlyne a line below. She is bound to have or find the answer. We also welcome comments.
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Introducing Everlyne YU
In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.
She began Uengager, as a SaaS MarTech company focused on customer engagement in 2017.
Hello, Nihao, I’m Everlyne
“I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.“
Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.
Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.
If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.
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