Design a site like this with WordPress.com
Get started

China Marketing, Social, Technology breaking news

20 years – China Through the Lens

shanghai skyline

Aim2D: real time, 24/7 #ChinaBusinessMarketing, Tech and Social Media News Portal of The Bicaverse based in sunny Shunyi, North east Beijing. Tuesdays we look at business, marketing, tech or social news in and around China. Friday is image gallery where we examine a place, topic or subject giving you greater insight, background to life in China, and of course, your Chinese consumer. If hard, practical, realistic China consumer marketing support is what you need, do drop into our sister site: Unegager. Finally, in a sign of the times, we can assure you that our content is 100% loving created and hand crafted by a fellow human. No AI chatter bots here.

For our last post for this February we are taking a trip back in time to Shanghai, end of the 90’s and early 2000.

TheBic arrived in China 2001 from Korea having given up the opportunity for a career as a lecturer at a local university. In those days “foreign” lecturer with an honourary, title of “Professor” was a sweet job. But having watched the opening of China for 2 yeas, he knew that it was a land of future opportunities.

What he didn’t know, couldn’t know was it was also going to be an experience of time travel for him.

His first taste of China was Siping, a small (by China standards) rural community in Jilin Province, North East China. Colloquially known as Dong Bei – aka the rust belt. The North East of China had once been the driving engine during China’s “planned economy ” years. But now, much of the machinery and factories lay idle- hence the term rust belt. To TheBic it was reminiscent in many ways of North England, those dark Satanic mills.

But the region was reinventing itself. Visits to Siping, the regions main city often became one of find the whatever. Streets, building that were here last week, were not gone. We often had to take a wide detour, or pick our way over what looked like a bomb site. The below scene was probably being re-enacted all over china.

Suzhou Creek, Shngahi. March 1994. Xu Haifeng for Sixth Tone

More to the point, Siping and the surrounding village he was based at, were a trip back in time. Some 20 years to his youth, growing up in NZ. Also a “developing” country at that time. The 21st century malls and supermarkets he left behind in Auckland were replaced by small owner run stores. Creaky wooden floors. Pork carcasses hanging on hooks whilst the butcher chopped up customers orders on a a huge tree stump.

Village people would gather in small groups in the streets Usually the elderly, grandparents, coming or going for their daily meat and veggies. Often shopkeepers would join in. It was very much a pleasant, friendly relaxed environment. Meat freshly cut in front of you, carrots, potatoes, still with soil. A long, long, way from the homogenized, prepacked ‘styrene and cellophane world he had left behind.

Photo taken in May 1994. Xu Haifeng for Sixth Tone

Along the main street were dotted little industries – a woman with a table and sewing machine, would repair or alter your clothing. Further along a man would sharpen knives, or a cobbler at another table.
A knight in shining armour would not have been out of place here.

Siping was a grain growing area, in summer the air was thick with lady birds. Night times were dark, really dark, as night should be. No neon light pollution to obscure the moon or the stars. Winters were cold.. Really, really cold. Breathe in deeply and your nostrils froze together. Yet strangely enough, even at – 20*C and below, it never really seemed as cold as a wet, miserable +5 degree winter’s Auckland day.

Even a short holiday in Beijing was a step back in time.
Cobbled roads and pavements, clearly never designed for the mass of traffic, potholed, uneven, small puddles during the summer rains.
Instead of streets thronged with motor cars – bikes!
Bikes by the hundreds. Policemen on daises, white gloved and a whistle, doing his best to keep an orderly flow.

Chinese passengers on 1990’s bus: Xu Haifeng for Sixth Tone

Here and there a black Audi, Gvt officials, threaded their way thru the maze of cyclists. Private cars were still a rarity in China. The domain of rich or Gvt officials. Public transport was via Xiaoli taxis ( a remake of the old Citroen) or tired, uncomfortable and invariably crowded buses. Back then, Beijing’s now sprawling, almost 2 dozen subway lines consisted of just 2 lines. If busses were crowded, sardines best covers the subway riders.

please press in image to see more

To use the vernacular: That was then, this is now.
Today, 2023 and China is light years beyond that. China, especially the major cities is a land of technology and very savvy people. In many ways, China has not just caught up with the west, but eclipsed it. Sadly however, some of this has been at the expense of China’s culture and history as, in Beijing at least, many treasured Hutongs or allyways were razed to give birth to modern, steel and glass skyscrapers.
Fortunately, after a public outcry, sanity prevailed.

Photo taken in March 2005. Xu Haifeng for Sixth Tone

Back, pre Covid, TheBic found a German couple, tourists, lost in a 7/11 store. Unable to access the cabinets, find a sales assistant, check out operator. He explained it was a fully automated store. One needed to scan the QR codes to access goods. Payment was auto deducted from one’s E-wallet. They left looking confused. Probably wondering if they had somehow stumbled decades into the future

For TheBic, looking back, it’s been a journey from the 14th to 24th century in just 20 short years.

Images in this article are courtesy of our friends at Sixth Tone. More pictures and photographer’s account of those times can be found at:

Remembering a Golden Age: Shanghai at the Turn of the Century

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Thanks for reading our China news, marketing, tech and social media article – we hope it was useful, relative, informative, valuable.
Yes?
We would be honoured if you subscribed to our content.

No?
Not Useful?
Then perhaps you may like to chat directly and personally with Everlyne?

But please, be aware of local (China) time when calling from overseas. Despite rumours to the contrary, Everlyne is human, not a bot, she does eat, drink and sleep – sometimes.


Whatever your question re Chinese Business, Marketing Tech or Social Media, she will know the answer, or know someone who does! A brief intro below;

Introducing Everlyne YU

Everlyne-Yu-Uengager

In 2003 Everlyne Yu co-founded WPBeijing Marketing Studio with Englishman Peter Bic, now known as Bic Brands.

She began Uengager, as a SaaS MarTech company focused on customer engagement in 2017.

Hello, Nihao, I’m Everlyne

I love to talk about and help people understand the amazing ways MarTech and SaaS can work to strengthen your business engagement with Chinese consumers.
I know you have questions or want to talk about your brand or business in China so please, drop me a line opposite. If you prefer live chat, call and talk to me live, in person direct.

PRESS TO CALL ME NOW

Everlyne is also a key note speaker, lecturer and KOL on MarTech in China. She is CEO of Uengager, business development officer for Bicyu.

Everlyne hs been privileged to work with a variety of international organisations, from VW, Cushman Wakefield, Sodexo, Bristol Myers Squibb to local Chinese firms such as Midea, and OK Order.

If you’re looking for guidance, tips, advice on any aspect of starting or growing a business in China or training, coaching your existing China marketing team for excellence, be sure to check out Uengager. Home page and base for Everlyne Yu. Read her short bio – opposite left – or contact her direct – below – for a free, heart to heart chat.

Bicyu client logo bar
A selection of Bicyu clients since 2003

CONTACT EVERLYNE

Follow Uengager on Wechat

Note: App is in Chinese and needs WeChat account to access.

WeChat QR Code

OR:

Take Tea with Everlyne

北京海淀区清华科技园大厦B座

Covid’s persistence means this address is not always available.
But Beijing has many tea shops or cafes where we can still meet and chat

B1 XlabBuilding 1, TusPark B, Tsinghua Science Park

No.1 East Zhongguancun Road,Beijing, Haidian District 100084China

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: