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Engage your Chinese Consumers Better

Thinking Outside the Square

Chinese shoppers in Sanlitun Beijing

Aim2D: real time, 24/7 #ChinaBusinessMarketing, Tech and Social Media News Portal of The Bicaverse based in sunny Shunyi, North east Beijing. Tuesdays we look at business, marketing, tech or social news in and around China. Friday is image gallery where we examine a place, topic or subject giving you greater insight, background to life in China, and of course, your Chinese consumer. If hard, practical, realistic China consumer marketing support is what you need, do drop into our sister site: Unegager. Finally, in a sign of the times, we can assure you that our content is 100% loving created and hand crafted by a fellow human. No AI chatter bots here.

As China business and life slowly drifts back to its usual routine, today we take a look at thinking outside the square.

China’s 2023 Spring Festival will probably be one that goes down in history. Celebrated right after the about turn and removal of Covid restrictions in force for 3 years we saw an explosion of positivity. An increase in travel, spending and fireworks – which were banned in most of China – sent a clear message that Chinese were ready to take risks and go forward with renewed enthusiasm.

Today however, we are going to flashback to end of December last year and an image gallery that turns thinking outside the square into thinking inside the pillars. It also serves to highlight what we have said many times before. Some of the most inventive and progressive cities in China are located in in the smaller provinces. In this case, Hangzhou in Zhejiang Province.

Parking Gets a Tech Makeover

With 6,000 square meters of floor space, ‘Dragonfly Park’ is an AI equipped, six-story, ‘intelligent’ parking lot that also boasts a plaza and a rooftop garden. The facility can accommodate up to 500 cars, which are stored inside the building’s pillars thanks to a guided vehicle robot system, reducing the time it takes to park to less than five minutes.

Our image gallery shows plan details and construction.

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